Dental SEO Service Checklist

Looking for a dental SEO service? This must-read checklist will help you find a dental SEO service that will help your dental practice get on page one of Google and not get ripped off. Also, in this article, you will learn how to avoid Google SEO penalties and SEO scammers.

Find A Dental SEO Service With Experience Helping Dentists

There are seemingly millions of SEO experts who want to work with dentists. Just check your email inbox, on a daily basis you should see tantalizing offers from all kinds of alleged search engine optimization experts. Unfortunately, most SEO companies are generalists and are happy to work with landscapers, plumbers, e-commerce companies or whoever is willing to write them a check. The SEO experts might know SEO but they don’t know dental SEO.

These generalist SEOs could possibly help grow your dental practice. However, it is probably not a good idea to waste time and money with them. Don’t let them figure out Dental SEO on your dime and your time. Instead, look for dental SEO services that have a track record of actually helping dentists.

True dentist professional SEO services will understand and actually care about dental websites, dental SEO keywords, dental practices, and even dental patients. Find a service that can already “speak dentist.” If an SEO expert talks about finding your dental practice “customers”, run the other way – you want an SEO service that knows they need to find you “patients”.

Find A Dental SEO Service That Can Help Create Dental Marketing Content

Google is always hungry for new content. However, most dentists don’t focus on creating new dental related content because the process can be time-consuming and painful.

If you truly want to set your dental practice apart from other dental practices and climb to the top of Google you must have a content creation strategy. Your dental SEO service should lead the charge for you to make sure your website is constantly churning out new dental related content. It doesn’t have to be the best SEO content in the world. There just needs to be a lot of content and of course, it needs to be content that represents your practice well and content you actually want your patients to read.

The dental SEO service you choose doesn’t need to necessarily create the content but they should at least be mapping out a plan for dental blog posts, in-depth dental procedure pages, etc.

If you are a dentist in Birmingham, Alabama and you want to be found for dental implants, you better make sure your dentist website publishes lots of new content related to dental implants. If you simply have a single dental implants page like every other dentist in town, why would you expect Google to rank your dental website higher than the other sites?

PRO TIP: Want an easy way to create dental marketing content? Simply interview the dentist. Ask common dental patient questions and simply add the questions and answers as a new blog post. This is potentially a 10 minute job and can potentially pay off with years of new dental patients.

Avoid Dental SEO Services That Focus On Link Building

Many dental SEO services will try to convince you that they will be able to magically propel your dental website to page one of Google by simply purchasing some links from other popular websites. Link building is an age-old, SEO trick to show Google how trusted a website is by other websites however dentists need to use link-building strategies with caution.

Link building still works but Google is smart enough to know most local dentist websites won’t actually ever get big powerful links from CNN.com or some other website with very high page authority. Purchased, powerful links are not necessary to get found in Google. You probably found this dental marketing website through a Google search and we promise you we have never paid for a single link.

Google is investing a ton of money in machine learning in order to improve their algorithms. If you think, your SEO guy is going to keep outsmarting Google much longer, you should think again.

If you were Google and you saw a local dentist office was getting lots of powerful links wouldn’t you think that is a little suspicious? Usually, there is just no reason for a dentist practice to get lots of links unless the dentist gets arrested or goes viral for some other reason. 99.99% of typical dental practice websites just shouldn’t have lots of powerful links. (list of dental website companies)

Your Dental SEO Service Should Concentrate On Natural Local Links

Instead of getting some random link from a “powerful website” your dental practice should concentrate on local links. You don’t need to have the top dental website in the country. You just want to have the top dental website in your town or city.

Links from other organizations in your area will prove to Google that your dental practice is a vital part of the community. You should take every opportunity to give to your community (participating in parades, school events etc) and soon you will be paid back with powerful local links. Also, find lists of businesses in your community and make sure you are included on those lists.

Your Dental SEO Service Must Know Google Maps!

More and more, prospective dental patients are skipping dental websites and finding their new dentist in the Google Map Pack. (below)

Your dental SEO expert better be an expert at not just optimizing your dental website but also optimizing your Google Map Pack listing. Adding location-based content to your dental website will go a long way towards improving your Google Map Pack listing, Make sure your dental SEO service is experienced at helping dentist appear in the local listings map packs.

Avoid SEO Fly-By-Night Services

It is easy to promise big SEO results in 9 months if you plan to be long gone in 6 months. The SEO world is unfortunately filled with scammers and amateurs. Watch out for folks with generic email addresses like Hotmail and Yahoo. Those email addresses are often used by hard-sell, alleged SEO experts who are here today and gone tomorrow.

Also, watch out for folks with no websites. They are doing SEO but they don’t have a fully developed website?? That should be a major red flag!!

Check out other Dental Marketing articles from ConversionSmiles

11Top Google AdWords For Tips For Dentists

Dental Marketing Agency – Full Service Vs. Niche

Dental Marketing Books To Grow Your Dental Practice!

LocalMed – Dentist Appointment Online Scheduling

2019 Dental Marketing Playbook!

ConversionSmiles is a Dental Marketing Company

Dentist AdWords Review – Vermont Google Ads Review

Vermont is a beautiful New England state where you might think there is one dental practice per town and no heavy competition in Google AdWords. That’s certainly not true in a place like Burlington, VT. (Pro Tip – Many people think Burlington is the capital of Vermont. Truth is Montpellier is actually the capital. And now you know!)

The first Google ad we see is from Green Mountain Sedation & General Dentistry. This Google ad is fine but not exactly awesome. The dental practice is probably spending more money than necessary to achieve this first place position.

Use Emotions and Benefits in Google Ads

First, using the term ‘Green Mountain Dental’ is OK. At least, the searcher knows this is a local Vermont dentist so that’s good. However, in general, we don’t like how the Google ad headline is being used in this dentist ad. Look at just the top line in blue which is called the headline. How “clickable” and interesting is the headline “Green Mountain Dental – greenmountaindentistry.com”? Not very, right? The dentist should be using the headline to show they are highly relevant to the Google search, to show they show a benefit or to evoke an emotion. One problem with this Google ad might be a technical one. It is unlikely the dentist actually added their full domain in the headline – instead, it was probably added by default by Google because there was extra space in the ad headline. The rest of the Google ad is fine but unfortunately very typical without strong emotion or a unique value proposition. We do like that the dentist is using ad extensions like “dental services”, finance options”, “request an appointment” and “doctors & staff”. Google ad extensions are a great tool within Google AdWords to help get clicks and create interest from prospective dental patients with stuff that might not otherwise naturally fit in the Google ad.

The other thing we would like to see in the Google ad is a reference to Burlington or maybe even South Burlington or even the street address. Providing more location information helps the dental patient decide you are a perfect or decide your dental practice is too far so they don’t click on the Google ad and you don’t waste your money.

Finally, we don’t think it usually important to have the full name of the dental practice in the Google ad but in this case since (according to their website) , the full name is Green Mountain Sedation & General Dentistry that might be a great way to further promote that the dental practice also specializes in sedation dentistry. Or maybe don’t, if that might scare away some people not interested in sedation dentistry. The only way to know for sure is to run multiple Google ads and test in Google AdWords over time.

Promote Local, Promote Hours in Google AdWords

The next ad is from Essex Family Dental. Couple things we love about this dentist Google ad. First, the ad is promoting the dental practice is open until 7pm and on Saturdays right in the Google ad headline. This does a couple important things. First, it obviously attracts clicks from patients looking for dental service at night and on Saturdays. It also should detract clicks from patients looking for service until 9pm or Sundays. But even more important is something subtle that is going on with this dentist Google ad. Effectively, by promoting the extra hours, the dental practice is saying “WE ARE PATIENT FRIENDLY AND WE CARE ABOUT YOUR SCHEDULE AND YOUR LIFE.”

Essex Family Dental - Ad 2

We also like that the dentist is making it clear that their dental office is in Essex. Adding the word Essex is likely to get more clicks (and impressions) from Essex area prospective dental patients and fewer clicks from people who think Essex is not close enough. Simply adding the one word Essex is a great way the dental practice is maximizing their AdWords budget. We also like that this dental practice is taking advantage of the Ad Extensions in AdWords and attracting more clicks with language about affordable payment plans, dental emergency, etc. This dentist Google Ad could use a little more of an emotional trigger but otherwise it is pretty good.

Top Dentist Google Ads Might Cost Less Than Your Ad

Google Ad Rank Causes Dentist Ads To Rise To The Top And Cost Less Money

If you don’t think about Google AdWords most hours of the day, (like we do) you might make a really wrong assumption that will cost you money and new dental patients.  It is easy to assume that Google is in the business of making money and AdWords is simply a pay to play marketing platform – “pay more, perform better.”

That’s actually exactly how old PPC platforms like Yahoo! have worked in the past.  With those platforms, you could write a crappy dentist ad, pay big bucks and be assure your ad would be at the top of the search page all day every day.  Sounds good?  Well, it didn’t really work out for Yahoo! because they would only get paid by the advertiser for clicks and turns out no one clicks on crappy ads.

With the Google Adwords, you did bid on the price you will are willing to pay to be in an ad auction but that is not the only thing determine your placement.  Google’s Stanford engineers are so super smart they figured out that get (6) $2 clicks is better than getting (1) $10 click.

Google also knows the reason they are so successful is because consumers can rely on always getting relevant information when doing a Google search.  If searchers see ads that are not relevant to their search they not likely to click on those ads.  Worse for Google, if they show irrelevant ads searchers might start turning to other search engines like Bing more often.

So, Google rewards relevant ads – not because they are nice guys (necessarily) but because it is good business.  Ask yourself this question, if you are a dental patient looking “dental implants in Reston, Va” which of these two ads are you going to click on…

1) Google ad that mentions “dental implants – Reston dentist” in the headline with a special offer and emotion trigger

2) Google ad that generally talks a dentist practice and barely mentions implants amongst the services offered.

We think you know the answer is #1.  Guess what.  Google knows two as soon as you write the Google ad and gives favorable placement to ads they think are more likely to be clicked.

Google also measures how clickable an ad is as they see results in real-time.  They measure something call Click Through Rate (CTR).  If you write a dental implants ad that searchers seem to love and click on 7 out of 100 you will have a great CTR of 7%.  If your dental implants ad doesn’t really resonate and only one out of searchers click on the ad you will now have a 1% CTR.

OK, so now imagine you are one of those super smart Stanford educated Google guys,  which ad do you want to give better placement the dental implants ad that has 7% CTR or 1% CTR.  You guess it.  They want to show the Google ad that gets more clicks, gives customers relevant  AND MAKES THEM MORE MONEY.

This is all why your arch enemy competitor (evil Dr. Smith across town!) might be spending much less money than you and being placed as the top ad in Google!  You can fix that.

Here’s an example of a good dental implants ad in Reston, VA that is surely making Google and Tysons Dental Esthetics a whole bunch of money.    Tysons is right outside of Reston, VA so the search has a pretty good clue this dental practice is local!

Interested in learning more about dental Google ads? Check out our post Dental Google Ads That Work!

ConversionSmiles is a Dental Advertising Company

At ConversionSmiles, we NEVER click on Dentist’s Google ads!  We want to save dentist’s money not use waste it on unnecessary clicks. We also provide friendly links to dental practices to help new patients find your dental practice with organic search.