Great Google Ads Hack Can Save Dentists Thousands!!!

There aren’t too many blogs that will save you thousands of dollars – but this just might be one of them. Learn below how your dental practice can save thousands of dollars in Google Ads spend with one quick easy hack.

Most Dentists Waste Money With Google AdWords

Dentist Wast Money With Google Ads

The truth is the Google Ads platform is a phenomenal way to find new dental patients when Google ads are working correctly. Unfortunately, it can also be very easy to waste money with Google ads.

Here’s how to do Dental Google Ads right…

Step One The dentist needs to show the right, relevant Google Ad to the right dental patient. If not, your dentist office will waste money.

Step Two The Dentist Google Ad needs to distinguish itself from other Google ads and search listings on the search results page. The Google Ad needs to be clickable! If the ads are not clickable, costs will go up and the dental office will waste their money!

Step Three The dental landing page needs to get the prospective dental patient to either fill out a form or call the dental practice. If neither happens, the dental practice will waste their money.

Negative Keywords Can Help Dentists Save Money

Remember step one above? “The dentist needs to show the right, relevant Google Ad to the right dental patient.”

The worst thing to happen is when the wrong people see and click your dental Google ad. One bad click could cost you $10-$30+. Over time bad clicks can suck up your ad budget and prevent you from getting good clicks from great “in-market” dental patients.

Here are some keyword clicks a dentist in Miami surely would not want.

“How Much Does A Miami Dentist make?”

Miami Dentist Arrested”

Miami Dentist School”

By simply adding negative keyword terms like “how much”, “arrested” and “school”, a good Google Ads manager could have prevented Google ads from showing for the search queries above. Many of the negative keywords above are common and predictable. Here’s a list of negative keywords for dentists.

How To Avoid Competitor Keyword Clicks

Dentist Competitors

The same negative keyword principle applies if a dental office wants to avoid expensive clicks based on competitor keyword searches.

Let’s say your dental practice is called Big Smiles R’ Us. You probably don’t want people clicking on your Google ad for Springfield Smiles, Smileworld, Springfield Dental Spa etc. In order to make sure you don’t pay for expensive Google ad clicks when someone is simply trying to search for their own dentist, you must add those competitor names as keywords.

If you have an unlimited budget, an amazing website, amazing reviews and an amazing dental office, there is an argument that it might be worth it to pay for a Google ad click when Suzy Smith searches for your competitor, if you think she will be so amazed by your dental practice that she will leave her dentist.

However, you should know Suzy probably didn’t click your ad on purpose and actually thought she was clicking on her own dentist’s website. More often than not she will be gone from your dental landing page within 3 seconds and you will be out $10-$30!

OK SO HERE’S THE GREAT GOOGLE ADS NEGATIVE KEYWORD HACK ALREADY!

Finding all of your competitors and adding them to your Google AdWords account can be time-consuming. Here’s a quick and easy way to find dentists near you and add them as negative keywords to your Google AdWords accounts.

Step One

Download the Chrome extension called Leads Extractor from the Google Chrome Store. This should take about 5 seconds. Chrome extensions are safe and easy to use. Plus, when you are done they are easy to remove.

You can find the Chrome Extension here.

Step Two

Go to Google Maps and search for dentist in your area.

Step Three

Use the Leads Extractor extension to collect the first set of local dentists.

Step Four

Click the next arrow below the listing to see the next twenty listings.

Step Five

Collect those dentist listing with the Leads Extractor extension.

Step Six

Repeat steps above.

Step Seven

Copy the collected dentist competitor names.

Step Eight

Paste the dentist competitor names into your AdWords negative keywords

Here’s a quick video we made to help you understand the process of collecting competitor dentist names from YouTube.

Dentist AdWords Pro Tip – You should also find and add dentist names (ex. Dr. Howard Farran) to your AdWords negative keyword list. A great place to find actual dentist names is right at the ADA website.

For instance, here’s a list of Miami dentist names… https://findadentist.ada.org/search-results?address=miami

Here are some other dental marketing articles that might interest you.

2019 Dental Logo Design Ideas & Best Practices

LocalMed – Dentist Appointment Online Scheduling

Questions You Must Ask A Dental SEO Expert!

Dental Implant Marketing In 2019

ConversionSmiles is a dental marketing company.

Negative Keywords for Dentist PPC Campaigns (NegativeKeywordPro)

Free Negative Keyword Tool 

At ConversionSmiles, we’re always on the lookout for negative keywords for Dentist PPC campaigns.

Today, we stumbled upon an online keyword tool that helps Dental AdWords Managers quickly find and collect negative keywords for dentist PPC campaigns. The tool is called NegativeKeywordPro and is dead simple to use.

Why Should Your Dentist PPC Campaign Include Negative Keywords?

Most Dentist PPC campaigns fail because they waste money on Google search terms that will never turn into new dental patients.   The trouble is if a Dentist AdWords Manager tries to guess at only the perfect keywords they will miss out on many great dental keywords.  For this reason, it makes sense to allow Google to have some flexibility and guess at keywords that might be right for your business.  The problem is sometimes Google guesses wrong – way wrong!

The good news is it is very easy to tell Google if certain keywords are searched for they should never show your adds.  A good PPC manager will simply add a negative keyword to AdWords at the campaign, group or account level.  You can learn more about adding negative keywords to AdWords directly from Google…  Add negative keywords

How To Use NegativeKeywordPro 

Step One

Simply go to https://negativekeywordpro.com.

Step Two

Enter a keyword to see common keyword queries related to the keyword search.

Step Three

Check boxes for keywords you want to create as negative keywords.  Click COPY ALL button and add them to your computer’s virtual clipboard.

Dentist Negative Keywords We Found

We searched for the general keyword “dentist” and found lots of keywords we think would be smart to add to a Dentist AdWords Campaign.

Here are some examples of dentist negative keywords we found…

school
definition
average salary
average
salary
annual salary
annual
assistant salary
assistant
clipart
cartoon
for humanity
for
humanity
education
kit toy
kit
little shop of horrors
little
shop
of
horrors
vocabulary
volunteer
vs dental hygienist
dental
hygienist
vs pharmacist
vs
pharmacist
vs hygienist
videos funny
visit
meme
visit meme
starting salary
starting
x ray machine
x
ray
machine
radiation
x ray types
types
x ray cost
cost
x ray during pregnancy
during
pregnancy
x ray machine price
price
xanax
x ray pregnant
pregnant
x ray vest
vest
xylitol
cancer
x rays dangerous
rays
dangerous
x ray and pregnancy
and
x ray safety
safety
x ray safe
safe
xray when pregnant
xray
when
yearly salary
yearly
years of college
years
college
years of education
qualifications
quality of life
quality
life
quiz
quotes funny
quotes
funny
university
uniform
upselling
unemployment rate
unemployment
rate
requirements
http://www.best-funny-jokes.com/dentist-jokes
jobs
in

Does your Dentist PPC campaign include the broad match keyword term Dental Implants?

Here are some good dentist negative keywords that we found related to the search Dental Implants.

http://en.wikipedia.org/wiki/Dental_implant
in mexico
costa rica
and smoking
and
smoking
and sinuses
sinuses
and diabetes
diabetes
aftercare
and cancer
cancer
and osteoporosis
osteoporosis
for dogs
for
dogs
for low income patients
income
low
patients
failure
for free
free
for cheap
cheap
for veterans
veterans
infection
before and after
before
after
bone graft
bone
graft
bone loss
loss
guadalajara mexico
guadalajara
mexico
gum disease
gum
disease
gold teeth
gold
teeth
definition
dangers
dental school
school
side effects
side
effects
sinus lift
sinus
lift
history
how they work
how
they
work
how long do they last
long
do
last
tax deductible
tax
deductible
aesthetic zone
aesthetic
zone
esthetic zone
esthetic

You can learn more about broad match and negative keywords here…  Why ‘broad match’ is Dangerous for Dentist AdWords Campaigns…  

Dentist PPC Management ProTip

As you can see, the NegativeKeywordPro tool is a great tool for finding negative keywords for dentist PPC campaigns.  However, you might have noticed it is also a great way to find great dentist  PPC keywords that are likely to convert to new dental patients.

Check Out More Dental Keywords Here…

Dentist Teeth Whitening Keywords

Dental Keywords for Pediatric Dentistry For SEO & AdWords

Definitive  Dental Keyword List 

ConversionSmiles is a Dentist PPC Management Company.

Dentist AdWords Keywords Ideas

Your dentist Adwords campaigns are as good as the keywords you include in the campaigns.  Here’s a list of some dental keywords you might want to include in your dentist AdWords account.

Obviously, not an all-inclusive list but this dental keywords list should give a dentist a good sense of what real dental patients search for in Google and other search engines.  We found the keyword list by using the free keyword tool at http://www.soovle.com.   For this exercise, we took our a lot of keywords you would never want to bid on.  But, Soovle is also a great place to find negative keywords.  Some of the keywords and removed included things like dentist chairs, dentist tools etc.

dentist adwords keywords

Dental Keywords List

dentist
dentist near me
dentistry
dentistry for children
dentist office near me
dentist office
dentistry for kids
dentist appointment

dentist for kids

dentists near me
dentists
pediatric dentist
cosmetic dentistry
family dentistry
dentist office

emergency dentist

dentist
dentistry
dentist cleaning teeth
dentist filling
dentist visit

dentist appointment

dentist
dentists who accept medicaid
dentist ri
dentist ny
dentist az
dentist offices
dentistry for children
dentists directory
dentist arizona
dentist ma
dentist fl
If you are serious about your dentist AdWords account, you should be constantly looking for and adding new keywords that will help dental patients find your dental practice.  You can find more Dentist AdWords Keywords Ideas by using the Keyword Planner in AdWords.   You can learn more about the AdWords Keyword Planner here.
ConversionSmiles is a dental digital marketing company.