Google AdWords Call Only Ads – All You Need To Know

‘AdWords Call Only Ads’ allow searchers to call businesses directly from their mobile phone. In fact, as indicated in the name “AdWords Call Only Ads” only allow for calls, the user is not able to the click on the website link.

Example of AdWords Call Ad

How to spot an AdWords Call Only Ad?

As seen above, you can spot an AdWords when the Google ad includes a blue telephone symbol to the left of the ad. The ad headline also includes language like Call (555) 555-555.

What Happens When Someone Clicks On A Google Call Only Ad?

When a searcher clicks on a Google Call Only Ad from a mobile phone, the searcher’s phone will activate and the Google advertiser’s phone number will autofill.

Schedule Google AdWords Call Only Ads

Like most Google ads, you are able to schedule AdWords Call Only ads to run only at certain times. If your business is closed at 3:30am, does it make sense that someone can click on your Google ad? Probably not. Maybe, if you have an amazing voicemail with a special promotion, but probably not.

For most businesses, it only makes sense that you only run Call Only Google ads when your business is open and your employees can help customers and prospective customers.

Advertisers are able to create schedules at the ad campaign level by clicking on Ad Schedule on the left sidebar.

Next, create an ad schedule and assign a particular AdWords campaign.

Create A Smart Call To Action In Your Google Ad

Let customers know you will help them and will be able to answer their questions if they call you. Let customers know you welcome their call. Encourage your customers by saying “Call Now!” Don’t make them guess – spell it out by spelling it out with a smart call to action.

Video From Google – How To Create Call-Only Campaigns

What Is Your Call Through Rate?

Not all clicks get calls. Some searchers will click your Google ad and never call when your number appears in their phone dialer. In fact, many people will be surprised when their phone dialer opens and will be disappointed when your website does not.

Unfortunately, your business will pay for the click even if the person never dials your business. Track Call Details by modifying columns in AdWords as seen below.

Start With High Bids

Typically, your best performing Google ads need to show up high in Google results. This is absolutely true with Click To Call Google Ads. Someone clicking on a Click-To-Call Google Ad is more impatient, less web-savvy and less likely to scroll all the way to the bottom of the Google results.

Start with high bids. Figure out which ‘call to actions’ / headlines get clicks that turn into phone calls.

Tell Your Staff You Are Paying For Click To Call Phone Calls

If your staff understands how Google Call Only Ads work, they will be more likely to handle incoming calls correctly. Your staff is very busy and there is a tendency to minimize the importance of incoming.

Staff must understand that callers just clicked on an ad have an expectation they will talk to someone immediately and get some help

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Here’s What Google Says About AdWords Call Only Ads

“Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls. Taps on these ads will only generate calls — they won’t link to a website. These ads are very flexible with how they can appear. To optimize for mobile and enhance performance, your ads may not always show every line of text you enter when setting up your campaign. Likewise, select extensions, which are available for call-only campaigns, may also be hidden in order to make the most of the smaller screen space on mobile devices.” SOURCE GOOGLE – LEARN MORE DIRECTLY FROM GOOGLE

Need help with dentist AdWords campaigns? Contact us now.

Other helpful articles from ConversionSmiles you might find helpful.

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ConversionSmiles is a Dentist Google Ads Company

Negative Keywords for Dentist PPC Campaigns (NegativeKeywordPro)

Free Negative Keyword Tool 

At ConversionSmiles, we’re always on the lookout for negative keywords for Dentist PPC campaigns.

Today, we stumbled upon an online keyword tool that helps Dental AdWords Managers quickly find and collect negative keywords for dentist PPC campaigns. The tool is called NegativeKeywordPro and is dead simple to use.

Why Should Your Dentist PPC Campaign Include Negative Keywords?

Most Dentist PPC campaigns fail because they waste money on Google search terms that will never turn into new dental patients.   The trouble is if a Dentist AdWords Manager tries to guess at only the perfect keywords they will miss out on many great dental keywords.  For this reason, it makes sense to allow Google to have some flexibility and guess at keywords that might be right for your business.  The problem is sometimes Google guesses wrong – way wrong!

The good news is it is very easy to tell Google if certain keywords are searched for they should never show your adds.  A good PPC manager will simply add a negative keyword to AdWords at the campaign, group or account level.  You can learn more about adding negative keywords to AdWords directly from Google…  Add negative keywords

How To Use NegativeKeywordPro 

Step One

Simply go to

Step Two

Enter a keyword to see common keyword queries related to the keyword search.

Step Three

Check boxes for keywords you want to create as negative keywords.  Click COPY ALL button and add them to your computer’s virtual clipboard.

Dentist Negative Keywords We Found

We searched for the general keyword “dentist” and found lots of keywords we think would be smart to add to a Dentist AdWords Campaign.

Here are some examples of dentist negative keywords we found…

average salary
annual salary
assistant salary
for humanity
kit toy
little shop of horrors
vs dental hygienist
vs pharmacist
vs hygienist
videos funny
visit meme
starting salary
x ray machine
x ray types
x ray cost
x ray during pregnancy
x ray machine price
x ray pregnant
x ray vest
x rays dangerous
x ray and pregnancy
x ray safety
x ray safe
xray when pregnant
yearly salary
years of college
years of education
quality of life
quotes funny
unemployment rate

Does your Dentist PPC campaign include the broad match keyword term Dental Implants?

Here are some good dentist negative keywords that we found related to the search Dental Implants.
in mexico
costa rica
and smoking
and sinuses
and diabetes
and cancer
and osteoporosis
for dogs
for low income patients
for free
for cheap
for veterans
before and after
bone graft
bone loss
guadalajara mexico
gum disease
gold teeth
dental school
side effects
sinus lift
how they work
how long do they last
tax deductible
aesthetic zone
esthetic zone

You can learn more about broad match and negative keywords here…  Why ‘broad match’ is Dangerous for Dentist AdWords Campaigns…  

Dentist PPC Management ProTip

As you can see, the NegativeKeywordPro tool is a great tool for finding negative keywords for dentist PPC campaigns.  However, you might have noticed it is also a great way to find great dentist  PPC keywords that are likely to convert to new dental patients.

Check Out More Dental Keywords Here…

Dentist Teeth Whitening Keywords

Dental Keywords for Pediatric Dentistry For SEO & AdWords

Definitive  Dental Keyword List 

ConversionSmiles is a Dentist PPC Management Company.

Why Your Dentist AdWords Manager Should Know SEO

Google AdWords Vs. SEO

Google paid search (AdWords) and SEO (organic search) are two different animals.   There are two big differences between the two ways getting your dental practice found.  The first difference is pretty obvious. With Google AdWords a dentist needs to pay Google to get placement, clicks, conversions etc.

With dentist SEO, the dentist might pay a dentist SEO company but they won’t pay Google directly.  The second big difference is AdWords can provide almost instant results.  A dentist can decide to set up their dentist AdWords account now and 15 minutes from now.   That dentist can be showing their dentist Google ads and get new visitors to their website.  By contrast, a dentist SEO company can start working on a dentist website and the dental practice might not see results for 1-6 months or even more.   In theory though, once the SEO work is done, the dental practice should see new visitors for years to come.

How Dentist SEO Keyword Strategy Works

Anyone who has done a lot of dentist SEO knows keywords matter.  Google is a company filled with geniuses.  Literally, Ph.D. level geniuses.  Lots of them.  Yes, they are super smart but they can’t read minds and neither can their search engine.  Anyone who has done Dentist SEO knows that if the dentist keywords do not appear on the page, the dental practice should not expect to get found for those keywords.  You can overdo it and stuff the page with dentist keywords and that’s a bad idea.

But, if the dentist keywords don’t appear prominently on the page and on the website, don’t expect to place highly on Google’s search pages.  There are two reasons why keyword relevance is critical for dentist search engine optimization.  First, keywords tell the search engine “yes, the page is talking a lot about dental implants in Tampa Florida” so it matches the keyword phrase ‘dental implant in Tampa Florida’ more than most other pages on the web.  Second, if the Google user lands on a page that does not prominently talk about “dental implants in Tampa, Florida” you can expect the user will abandon the page quickly as they look for a  more relevant page.

This all sounds simple.  It IS simple.  Give the search engines and the search user what they want and your dental practice will win with dentist SEO.  Here’s a tool for finding dentist keyword ides.

Why Your Dentist AdWords Manager Should Know SEO

Understanding ‘dentist SEO’ and keyword relevance is super helpful for a dentist Adwords management company.  The same principles apply to dentist AdWords campaigns as we discussed with dentist SEO.  Great creative dentist ads are awesome and even critical for an effective dentist AdWords strategy.  Yes, create ads that tell your dental practice story and evoke emotion!

But, if you want those ads to get seen and clicked you must start and end with the right dentist keywords in AdWords.  First, you need to discover dentist related keywords and load them into your AdWords campaign.

Next, you need to create Google ads that are specifically relevant to important keywords.  If someone types ‘dental implants in Tampa, FL”,  you better have those keywords in your ad or you can expect your competitor will and the competitor will get better placement from Google.  Plus, they will get more clicks from prospective dental patients.

Finally, you should have the same relevant dentist keywords on your landing page.  The keywords on the landing page will tell the Google robots that “this page is relevant to the keyword dental implants in Tampa, FL”.  Also, it will give the prospective dental patient the ‘warm and fuzzies’ that indeed they have found what they are looking for.  If they don’t instantly see that they have found a page that is relevant to their search,  you can expect the new visitor will instantly disappear.

Now, you will have wasted money on an AdWords click.  Wasted a potential opportunity to grow your dental practice.  Worst of all, the prospective dental patient will now likely end up on another dental practice’s  relevant landing page and help them grow their dental practice.

ConversionSmiles is Dental Practice PPC Company

Dentist AdWords Keywords Ideas

Your dentist Adwords campaigns are as good as the keywords you include in the campaigns.  Here’s a list of some dental keywords you might want to include in your dentist AdWords account.

Obviously, not an all-inclusive list but this dental keywords list should give a dentist a good sense of what real dental patients search for in Google and other search engines.  We found the keyword list by using the free keyword tool at   For this exercise, we took our a lot of keywords you would never want to bid on.  But, Soovle is also a great place to find negative keywords.  Some of the keywords and removed included things like dentist chairs, dentist tools etc.

dentist adwords keywords

Dental Keywords List

dentist near me
dentistry for children
dentist office near me
dentist office
dentistry for kids
dentist appointment

dentist for kids

dentists near me
pediatric dentist
cosmetic dentistry
family dentistry
dentist office

emergency dentist

dentist cleaning teeth
dentist filling
dentist visit

dentist appointment

dentists who accept medicaid
dentist ri
dentist ny
dentist az
dentist offices
dentistry for children
dentists directory
dentist arizona
dentist ma
dentist fl
If you are serious about your dentist AdWords account, you should be constantly looking for and adding new keywords that will help dental patients find your dental practice.  You can find more Dentist AdWords Keywords Ideas by using the Keyword Planner in AdWords.   You can learn more about the AdWords Keyword Planner here.
ConversionSmiles is a dental digital marketing company.