Even in the desert, you might need a dentist and might try to find that dentist by searching Google ads. Today, we will look at how dental practices in Tempe, AZ are using Google AdWords to find new dental patients. The simple Google search “dentist” is what we will focus on in this blog post.
Dentist Google Ad #1
The first Dentist Google ad is from BEAUTIFUL DENTISTRY and they have a beautiful Google ad. Although they don’t have the exact keyword “dentist” in the Google Ad Headline, they do have the word dentistry which is pretty close. They also make good usage of the headline by promoting affordable dental exams and xrays. Dr. Eric Heap also takes good advantage of the display URL using the keywords DentistTempe and making the Google ad highly relevant to both the prospective patient and Google’s crawler. The rest of the ad is jam-packed with benefits including 30+ years experience, flexible insurance options etc. The ad also effectively lists services including profitable procedures like dental implants and root canals and also includes teeth whitening and gum disease treatment. One of the reasons this Google ad is so beautiful to us is that it includes 6 lines of text – that’s a lot of Google front page real estate! Finally, we love that the ad includes a local number and the street address right in Tempe, AZ.
Dentist Google Ad #2
Next, we will look at a Google ad from Tempe Family Dentistry which is an oK ad but you can see where it isn’t nearly as clickable and rich with content as the dentist Google ad from Beautiful Dentistry. The first thing we like about the ad from Tempe Family Dentistry is that it uses the exact search term “dentist” right in the headline of the Google ad. Maybe things are different in Tempe, but we don’t love that “all services offered in-house” is discussed in the headline. This is probably a big deal to the dental practice. We’re sure it is also probably aggravating to most dental patients if a procedure needs to be done elsewhere. However, most general dental patients are not thinking about this issue when they are doing a general dentist search and are unlikely to be persuaded by this fact at this point in the dental office selection process. We like that this dental practice promotes they are “reliable” and “family friendly” but wish there was something that makes them even more special and interesting. Finally, we would love it if Dr. Smith used Google ad extensions to promote particular dental procedures.
At ConversionSmiles, we NEVER click on Dentist Google ads! We want to save dentists money not waste it on unnecessary clicks. We also provide friendly SEO links to dental practices to help new patients find your dental practice with organic search. (not a bad thing to have a link from a website that mostly talks about dentist stuff!) Learn more about our professional Adwords Management for Dentists.
We like their headline. First, it focuses on the keyword phrase “dentist for kids” but it also immediately focuses on being a “fund dental experience”. Fun is code for not painful for the kids or parents. We like that the URL using the word Pediatric once again indicating to the Google searcher that this dental practice focuses on kids. We also like the language “Have your Child’s Teeth Examined” in description line one. Although “child” is obviously not the exact same keyword as “kid”, Google is certainly smart enough to see it is related and give the ad points for relevance. Also, not sure if it is on purpose, but we like that the ad indicates the dental practice also does “orthodontic dentistry” / “braces dentistry”. This signals to the Google searcher that if you are picking a dentist for your child for the long term (which is likely the case) Main Street Children’s Dentistry & Orthodontics will have you covered.
We always like when the keyword phrase is used in the headline so we like that Child Dentist is prominent in this headline. The language about pediatric dentistry further makes the case that this a dental practice that focuses on child dentistry. Finally, we like that the Description Line 1 makes it clear this is dental office located in Maryland. We prefer that that line specifically indicate that the office is in Nottingham, MD. First, it would make the ad even more relevant to people near Nottingham. It would also scare away clicks from people who feel Nottingham is too far or inconvenient. Why pay for that expensive Google click and have the visitor abandon your website 30 seconds later when they learn your location? The other thing that concerns us about this ad is there is too skinny? Why are they not taking advantage of Description Line 2 or ad extensions? There is more valuable AdWords real estate available for free why not take advantage?
Not sure if this was just a fluke but we hope so…. The ad above from Post Oak Pediatric Dentist is a good ad with a very big potential problem. When we saw the ad, we based our search from our local Maryland servers. Here’s the problem, Post Oak Pediatric Dentist is based Marrietta, GA and does not seem to have any dental offices in Baltimore, MD. Unless this was a temporary fluke, Post Oak Pediatric Dentist should work to get the issues fixed asap so they are not paying for expensive out of state clicks.
At ConversionSmiles, we NEVER click on Dentist’s Google ads! We want to save dentists money not waste it on unnecessary clicks. We also provide friendly SEO links to dental practices to help new patients find your dental practice with organic search. (not a bad thing to have a link from a website that mostly talks about dentist stuff!)