Is Dentist PPC The New Yellow Pages?

Set your calendar back to 1985 for a moment.  Back then, if your dental practice was looking to find new patients, the number one way to do so was to advertise in The Yellow Pages.

Pay To Play Dentist Ads In Yellow Pages 

Of course, there was only one way to be included in The Yellow Pages and that was to pay the local phone company big bucks.  An ad could range from a couple hundred of dollars (in a tiny market) to tens of thousands of dollars in a big market.   It was a simple equation.  The more space and the fancier the ad you wanted, the more money you would need to pay.

The good news was if you had the money you could get the yellow page ad space.  Who had the money?  Typically the bigger more successful dental practices had the budget to advertise in a more significant way in The Yellow Pages.   This meant the smaller dental practices (unless they were big risk takers) would stay small and the big dental practices would continue to have the biggest megaphone and continue to get bigger.

Who Used The Yellow Pages To Find A Dentist? 

If you didn’t already have a family dentist or a referral from a friend, The Yellow Pages was probably the first place you would look for a dentist.  There was no Yelp!  There was no Facebook.  There was no Google organic search to help you find a dentist.   So, that meant almost everyone used The Yellow Pages when looking for a new dental practice.

Why Dentist PPC Is Better Than The Yellow Pages

With Dentist PPC campaigns, a small dental practice can run a dentist AdWords campaign and beat the pants off the big dental practice that has more money and a bigger name.  With Dentist PPC campaigns, the “little guy” is rewarded if they play by the AdWords rules and create relevant ads that truly help Google searchers looking for new dental practices.

More Relevant Dentist Ads Mean Lower Dentist PPC Costs

With Dentist PPC campaigns, it is not all about money.  It’s not about how big or fancy the dentist ad is. Small dental practices can create better, more relevant ads that perform better than the big dental practices.     For every search, there is a new AdWords auction so there is always a new opportunity to improve relevance, increase bids and optimize your dentist AdWords campaign.

Dentist PPC Campaigns Allow You To Target Prospective Dental Patients 

If you want to only find patients looking for “dental implants” or only looking for “dental emergencies” or only looking for “teeth whitening” you can do that.  With dentist PPC campaigns, you can also create ads that are highly relevant to the particular type of search.   This is something a dental practice never could have done with an old Yellow Pages ad.

Yup, Dentist PPC Is The New The Yellow Pages 

Dentist PPC is the new Yellow Pages much better because now dental patients can find your dentist practice anywhere they are thanks to their mobile phone.  Why Mobile Matters For Dentists.

Dentist PPC Campaigns Are More Work But Worth The Effort

Dentists can become frustrated with complexities of dentist ppc campaigns.  They can even become frustrated with ‘managing’ their dentist AdWords managers.  The process certainly can be more challenging than the old days of having one lunch meeting a year with the Yellow Pages salesperson.  However, the dentists who have cracked the code with dentist PPC campaigns are laughing all the way to the bank.  Those dentists see consistent budgets and a constant flow of high-quality dental patient leads month after month.  If you are having trouble with your dentist PPC management company, you might want to check out 5 Reasons You Should Fire Your Dentist AdWords Manager

 

ConversionSmiles is a Dentist PPC Management Company.   Learn more about dentist PPC stuff at Dentist AdWords Blog.

Negative Keywords for Dentist PPC Campaigns (NegativeKeywordPro)

Free Negative Keyword Tool 

At ConversionSmiles, we’re always on the lookout for negative keywords for Dentist PPC campaigns.

Today, we stumbled upon an online keyword tool that helps Dental AdWords Managers quickly find and collect negative keywords for dentist PPC campaigns. The tool is called NegativeKeywordPro and is dead simple to use.

Why Should Your Dentist PPC Campaign Include Negative Keywords?

Most Dentist PPC campaigns fail because they waste money on Google search terms that will never turn into new dental patients.   The trouble is if a Dentist AdWords Manager tries to guess at only the perfect keywords they will miss out on many great dental keywords.  For this reason, it makes sense to allow Google to have some flexibility and guess at keywords that might be right for your business.  The problem is sometimes Google guesses wrong – way wrong!

The good news is it is very easy to tell Google if certain keywords are searched for they should never show your adds.  A good PPC manager will simply add a negative keyword to AdWords at the campaign, group or account level.  You can learn more about adding negative keywords to AdWords directly from Google…  Add negative keywords

How To Use NegativeKeywordPro 

Step One

Simply go to https://negativekeywordpro.com.

Step Two

Enter a keyword to see common keyword queries related to the keyword search.

Step Three

Check boxes for keywords you want to create as negative keywords.  Click COPY ALL button and add them to your computer’s virtual clipboard.

Dentist Negative Keywords We Found

We searched for the general keyword “dentist” and found lots of keywords we think would be smart to add to a Dentist AdWords Campaign.

Here are some examples of dentist negative keywords we found…

school
definition
average salary
average
salary
annual salary
annual
assistant salary
assistant
clipart
cartoon
for humanity
for
humanity
education
kit toy
kit
little shop of horrors
little
shop
of
horrors
vocabulary
volunteer
vs dental hygienist
dental
hygienist
vs pharmacist
vs
pharmacist
vs hygienist
videos funny
visit
meme
visit meme
starting salary
starting
x ray machine
x
ray
machine
radiation
x ray types
types
x ray cost
cost
x ray during pregnancy
during
pregnancy
x ray machine price
price
xanax
x ray pregnant
pregnant
x ray vest
vest
xylitol
cancer
x rays dangerous
rays
dangerous
x ray and pregnancy
and
x ray safety
safety
x ray safe
safe
xray when pregnant
xray
when
yearly salary
yearly
years of college
years
college
years of education
qualifications
quality of life
quality
life
quiz
quotes funny
quotes
funny
university
uniform
upselling
unemployment rate
unemployment
rate
requirements
http://www.best-funny-jokes.com/dentist-jokes
jobs
in

Does your Dentist PPC campaign include the broad match keyword term Dental Implants?

Here are some good dentist negative keywords that we found related to the search Dental Implants.

http://en.wikipedia.org/wiki/Dental_implant
in mexico
costa rica
and smoking
and
smoking
and sinuses
sinuses
and diabetes
diabetes
aftercare
and cancer
cancer
and osteoporosis
osteoporosis
for dogs
for
dogs
for low income patients
income
low
patients
failure
for free
free
for cheap
cheap
for veterans
veterans
infection
before and after
before
after
bone graft
bone
graft
bone loss
loss
guadalajara mexico
guadalajara
mexico
gum disease
gum
disease
gold teeth
gold
teeth
definition
dangers
dental school
school
side effects
side
effects
sinus lift
sinus
lift
history
how they work
how
they
work
how long do they last
long
do
last
tax deductible
tax
deductible
aesthetic zone
aesthetic
zone
esthetic zone
esthetic

You can learn more about broad match and negative keywords here…  Why ‘broad match’ is Dangerous for Dentist AdWords Campaigns…  

Dentist PPC Management ProTip

As you can see, the NegativeKeywordPro tool is a great tool for finding negative keywords for dentist PPC campaigns.  However, you might have noticed it is also a great way to find great dentist  PPC keywords that are likely to convert to new dental patients.

Check Out More Dental Keywords Here…

Dentist Teeth Whitening Keywords

Dental Keywords for Pediatric Dentistry For SEO & AdWords

Definitive  Dental Keyword List 

ConversionSmiles is a Dentist PPC Management Company.