Smart marketers of any kind are using video. Smart dental marketers are also starting to use dental video more and more.
Here are some reasons why dental videos are important to any modern dental marketing strategy.
Longer Time On-Site – Google looks at “time on site” to determine how satisfied the web searcher is with a particular result. If the searcher returns to the search results in 3 seconds Google will assume that is a bad result. If the web searchers stay for many minutes watching a video, Google will assume that is a better result.
Deeper Brand Impression – Let’s face facts. No matter how beautiful your dental website is (list of dental website companies) a new dental patient is probably barely looking at it. The reality is the prospective dental patient is just quickly looking to see if your dental practice provides a particular procedure and then are trying to figure out how to make a dentist appointment. A great dental video allows your dental practice to tell your brand story in a fun and compelling that keeps the interest of the new patient. A dental patient is likely to remember a good dental marketing video a month later. Sorry, but they probably won’t remember anything else about your dental website a week later.
A New Marketing Channel – As more and more dental patients rely less and less on dental websites, it is important to beef up other marketing channels. YouTube is the world’s second-largest search engine! Adding a dental marketing video to YouTube provides patients another place to learn about your practice. You can make sure your dental video is seen by your local audience by adding the right organic keywords or by promoting the video with Google Ads.
Talk To Your New And Current Patients – Video allows you to talk to patients in your own words. Ultimately, a dental patient doesn’t know or care where you went to school or what fancy equipment you use. Ultimately, they choose you as a person. Video allows you to show who you really are as a person. Video allows you to communicate and say things thing you might never want to write on your dental website.
Google Loves Video – Google is openly encouraging websites to use video. Don’t be surprised if including video is a requirement to be found on search engines in the coming years.
A YouTube Video Link – Adding your dental marketing video to YouTube will also allow you to give Google more powerful signals about your dental practice. To start, you should make sure your video includes a link back to your website and your GoogleMyBusines business listing. Also, you should make sure your YouTube video includes the location details included on your website. This will help your dental practice get found locally in search results and in Google map listings.
Promote Dental Procedures – A dental video is a great way to promote a particular dental procedure while showcasing your expertise. For instance, if you want more dental implant patients it is a good investment to create a dental implant video. The video will show new patients that you are serious about dental implants. The video will let the patient know you are a true dental implant specialist and not just a dentist who dabbles in dental implants occasionally.
PBHS – Blurb from their website. “Take your website to the next level and make a profound first impression on your potential patients with PBHS Launch Video in-office video production services. Our team of videographers will come to your office and create stunning, professional, high definition videos of your practice.” https://www.pbhs.com/video-marketing/
Green Gorilla Medical – Blurb from their website “At Green Gorilla Medical we produce Dentist Videos for Dental professionals who rely on the web for new patients. Dentist Videos are a powerful marketing tool that convey both information and emotion. They help new patients in the dentist selection process to “meet you” before they ever meet you.” https://www.greengorillavideo.com/dentist-video-marketing/
Blue Corona – Blurb from their website “If you’re looking to incorporate video into your marketing plan, you’re making a smart move, and your customers (and your wallet) will thank you. Blue Corona has a proven track record of creating engaging videos for all types of video marketing campaigns, including social media videos, website videos, and video advertising. If you want your videos to pack a punch and captivate your audience, we’re the video marketing company for you.” https://www.bluecorona.com/video-marketing/
[The Ultimate 2019 Dental Marketing Playbook is a resource for dentists who want to optimize dental marketing strategies in 2019 and beyond. This dental marketing playbook outlines new and old dental marketing techniques used by today’s most successful dental practices.]
Dental Marketing Play #1 – New Dental Practice Signage
Digital marketing for dentist matters a lot but don’t forget about your practice signage. Many dentists think a lot about their signage a lot when they first start their dental practice or when they move their dental office.
Ask yourself, if you were to move your dental office today, would you go with the sign you have now or would you splurge for more modern signage that fits your current image?
If you would splurge, it is probably time to upgrade your signage.
Every day prospective dental patients are driving by your dental office. Do you want to be the dental office that has “been there forever” or the dental office that seems to be modern and seems to be “keeping up with the times”?
Dental digital marketing is also impacted by your physical signage. Great dental websites include exterior photos of their dental practice. Also, your physical signage might show up on places like Yelp and Google Maps.
Make sure your dental practice sign makes you proud.
Dental Marketing Play #2 – Freshen Up Your Dental Logo
Dental logos also help to build trust with new and current dental practices. These days a new dental logo can be impressive, very inexpensive and easy to create.
Even big brands change up and modernize their logos periodically. Don’t worry about your dental patients not recognizing a new logo – they probably couldn’t recognize your current one either.
A great dental logo can help new dental patients get to know, like and trust your dental practice. A great, modern logo can help telegraph to patients that you invest in your dental practice. A good logo can make the difference between someone who sticks around on your website or not. A good logo can build trust and help inspire a patient to fill out a form or call your dental practice.
Dental Marketing Play #3 – Modernize Your Dental Website
Does your dental website look old and generic? If you are serious about dental marketing, you need to give patients a modern dental website experience. Your website needs to show off the personality of your dental practice or website visitors will think you are hiding something.
Don’t get too fancy with your dental marketing website. Just make sure it looks good, is easy to use and has great content.
Dental Marketing Play #4 – Make Your Website Mobile Friendly
Your dental website is mobile friendly, right? If not, forget everything else and make it happen. You can expect the majority of your website visitors will visit your dental website from a mobile phone. If your website is not easy to navigate on a mobile phone, FIX IT NOW!!! (whatever you do, don’t spend money on Google or Facebook ads if your website is not mobile friendly)
Dental Marketing Play #5 – Create Dental Landing Pages
If running ads on Google, Facebook or elsewhere online, you must have landing pages that correlate with the dental ads.
For instance, if you are running Google ads for dental implants, the Google Ad must lead to a page on your website that specifically talks about dental implants. A landing page with relevant information will make it much more likely that the ‘ad clicker’ will fill out a form or call your dental office.
Sending a dental patient to a main page that talks about dentistry is no longer good enough. The dental patient needs to quickly understand how your dental practice can help them with their specific problem.
Dental Marketing Play #6 – Post New Content Once Per Week
We know you hate it. We know you are too busy. We don’t care.
If you are serious about dental marketing, you need to post new dental related content on your website once per week.
A blog with new content does two things that Google loves.
New content tells Google your dental website is still alive and well. If Google needs to decide between two identical websites and one is updated more recently, guess which one they choose? Yup, the updated one.
New content also gives you an excuse to use keywords that might not otherwise appear on your dental website. Example. Your homepage might not use the words, “Dental Implants, Typical Cost, Jupiter, Florida”. However, a blog post might include all of those dental keywords. (Find dental keywords here – Dental Keyword List.)
Dental Marketing Play #7 – Use Some Real Dental Office Photos
Stock photos can work in some places on your dental website. However, you should make sure you include some real pictures of real people. Your dental website will become much more real and memorable with pictures of real people. (just make sure you get waivers from dental patients!)
Dental Marketing Play #8 – Get Some Local Links
Don’t worry too much about links. Google doesn’t expect a local dental office to have thousands of links or lots of powerful links.
However, some links from other local business or local websites can go a long way to send Google the signal that your dental website is relevant to a specific local area.
Dental Marketing Play #9 – Link To Some Local Stuff
Beyond just getting local links, you can show Google your dental practice is relevant to a local area by linking to websites related to your local area.
Linking to local events and organizations is also a great way to show dental patients that you are connected to the local community.
Dental Marketing Play #10 – Use Dental Keywords
There are tons of keywords that dental patients are searching for on the internet. Google is super smart but don’t expect them to read your mind.
If a dental keyword phrase is important to your practice make sure it appears on your dental website multiple times.
Dental Marketing Play #11 – Make a Page for Primary Dental Keywords
There are dental keywords and there are primary dental keywords. Let’s say your dental practice is very interested in finding more emergency dental related patients.
If so, the term “emergency dentist” would be a primary dental keyword phase for your dental office.
For primary dental keywords, just sprinkling them throughout your dental website is not good enough.
For instance, a dentist in Acron, Ohio who wants to be found for emergency dental procedures needs a page that specifically focuses on keywords related to “emergency dentist Acron, Ohio.”
In fact, multiple, somewhat related, emergency dental pages that link together would be the best play!
Dental Marketing Play #12 – Optimize Your Page Title
This is maybe the most important dental marketing play. Every webpage has a Page Title. The Page Title also dictates the blue headline in the Google search results.
Notice anything about the top search results for the Google query “Purple Motorcycle Helmets” below? That’s right the page headlines for these top Google results all talk about “purple helmets”.
If you want to be ranked for particular dental keywords, make sure you have a page that focuses on that topic and a page title that includes that dental keywords phrase.
A great page of dental content with a Page Title nobody is searching for will never get found on Google. Make sure you get your Page Title right!
Dental Marketing Play #13 – Include Dental Videos
People love videos. They don’t want to read all your content but they will watch your videos.
Videos keep visitors on your dental website longer. Longer visits send a good signal to Google. In theory, longer website visits = happier website visitors. Google likes longer visits!
Dental Marketing Play #14 – Optimize Your GoogleMyBusiness Listing
Make sure your Google My Business listing is accurate and updated. Include photos, video, and services to make your listing stand out. The more information you provide the more hints you will give to Google about what is important to you.
Dental Marketing Play #15 – Improve Your Online Dental Reviews
Dental Reviews are crazy important and getting more and more important every day. Consumers are getting accustomed to checking reviews before they do anything. (socks from Amazon = check review, new pizza place = check review, etc)
Don’t expect that patients will just provide positive online reviews for your dental practice on their own – a couple people might, but not as many as you need.
How to Get Positive Dental Reviews
Step One. Provide exceptional, memorable experiences for your dental patients.
Step Two. Consistently let your patients know how important reviews are and ask them to review your dental practice.
Positive Dental Reviews on Steroids
Do you need to really juice up your online reviews? Consider using an online dental review service like Birdeye.com.
Birdeye can dramatically increase the quality and quantity of your online dental reviews with their managed online review system.
Essentially, Birdeye will facilitate the process of getting real (positive) reviews from real dental patients online.
Dental Marketing Play #16 – Use Google Ads Keywords That Convert
Smart dentists run dental Google search Ads. Smarter dentists run Google Ads that find profitable dental patients.
You can expect to do well with keywords like Invisalign, Emergency Dentist, Dentist Near Me and Dental Implants. You need to dig deeper to find keywords your competitors are not finding. Once you find keywords that are not competitive (but find real live dental patients), you can bid low to maximize your Google ads budget.
Dental Marketing Play #17 – Create Relevant ‘Google Ads’ Ad Groups
It is super important that the right Google ads show up for the right Google searches. Imagine you are a dental patient searching for teeth whitening and you see a dental Google Ad talking about Dental Implants.
The dental implant Google Ad would not be relevant to you would and you would be unlikely to click on that ad.
‘Ad Groups’ help dentists group related keywords and Google ads so that the correct Google ads show for particular keyword searches. This sounds super obvious but is done incorrectly most of the time. You must get it right.
Dental Marketing Play #18 – Create Compelling Google Ads
When it comes to Google Search ads, Google gets paid every time someone clicks on a Google ad. For this reason, Google loves it when advertisers write great relevant ads that inspire action by web searchers.
Most dentist Google ads look alike and talk about the same stuff. If you can make your Google ad stand out you will get more clicks and Google will actually give you a better price for each click.
Dental Marketing Play #19 – Create A Call To Action in Your Google Ads
Good Google ads will be read by web searchers looking for help with dental procedures. Great Google ads will get clicked and will result in more ‘form fills’ and phone calls for the dentist.
Effective Google ads include a ‘Call To Action’ that should motivate the web searcher to take action. Examples of dental Google ads ‘Call To Actions’ include, “Schedule Appointment Now”, “Book Appointment Online”, “Call Now.”
Smart dental offices continue to improve and perfect their ‘Call To Actions’ so they can get more Google ad conversions. (new dental patient phone calls and form fills)
Dental Marketing Play #20 – Focus on Local Google Ad Searches
If your dental office is based in Houston and your Google ads are showing in Dallas, well… Houston we have a problem!
Smart dental offices target ads to specific geographic areas. Dentists can target their city, cities nearby or even limit their ads to only a radius near their dental practice. Learn more about Google Ads Location Targeting.
Dental Marketing Play #21 – After Hours Google Ads Bidding
Most dental practices run their Google ads when their dental offices are open and they are able to help new dental patients. This makes a ton of sense. It also makes the cost of Google ads considerably more expensive as dentists are all bidding against each other at the same time.
Of course for many people, the ideal time to schedule a dentist appointment is not when the dental practice is open. Many people are doing this kind of ‘administrative life stuff’ after 8:30 pm when their kids have gone to bed.
The good news is Google ad clicks can be way less expensive after hours. The trick is getting those after-hours clicks to convert. Allowing dental patients to schedule dental appointments online 24/7 is a great way to get conversions anytime.
Dental Marketing Play #22 – After Hours Voicemail
When is the last time you listened to your voicemail greeting? Does your voicemail appropriately welcome someone who dared to call your dental office off hours?
You should consider a special after-hours voicemail greeting that specifically offers a special promotion for patients who leave their contact info or fill out a secret form on your dental website.
Imagine the impact if you can get just two more patients per week who otherwise would have simply hung up and gone with another dental practice…
Probably worth being creative with your voicemail, right?
Dental Marketing Play #23 – Stop Expensive Cable TV Ads
Unless you can track ROI on your cable TV ads – stop them. They are probably way too expensive and you would be better off spending your money on trackable dental digital marketing.
Dental Marketing Play #24 – Stop Paying For Billboards
Sure, dental practice billboards make you look cool in front of your friends and family but are they really working? If you can’t track it, stop it.
If you want to impress your friends and family, just buy a Tesla!
Dental Marketing Play #25 – YouTube Ads
A great alternative to cable tv ads is YouTube dentist ads. Dentists can still advertise very inexpensively with YouTube ads.
Don’t worry you don’t have to advertise to the whole country or your whole state. Google allows you to show your ad only to folks in your local area.
You can repurpose your old tv cable ad or create a new one very inexpensively.
A YouTube ad will be another signal to your local community that your dental office is modern and actively welcoming new dental patients.
Dental Marketing Play #26 – Remarketing With YouTube Ads
Don’t want to blanket your whole town with inexpensive dental practice YouTube ads?
No problem but you must consider at least remarketing to audiences that have already shown interest in your dental practice.
Imagine this scenario. John does a Google search for “dental implants.” He checks out your dental implants page and then proceeds to get distracted with his life.
For the next 60 days, John occasionally sees your YouTube ad prior to watching his favorite videos on YouTube. John eventually clicks back and schedules a consult. You pay pennies for the privilege of remarketing to John.
Dental Marketing Play #27 – Use Facebook Free Marketing (Social Media)
The days of free and easy social media marketing are over. It has been reported that only about 10% of your organic (non-paid) Facebook posts will be seen by your Facebook followers.
The bad news is only 10% of your followers will see your posts. The good news is 10% WILL SEE YOUR POSTS! That’s called free advertising!
Also, new dental patients might check out your Facebook page, so make sure it is up to date so your practice looks vibrant and dental patient friendly.
Facebook will reward dental practices that have Facebook pages that are more active and up to date. Make sure to provide accurate information and respond to Facebook inquiries asap.
Dental Marketing Play #28 – Create Dental Facebook Ad Campaigns
Facebook Ad campaigns can be great. Facebook allows dentists to target the perfect patient.
Facebook allows you to advertise to and educate folks in your local area.
These aren’t people with their ‘hands up’ saying I need ‘dental implants.’
Instead, Facebook allows your practice to target people of the right age who might need dental implants. Plus, you can also target folks at the right income levels who can afford dental implants or are likely to have insurance.
You might not want to run dental Facebook ads every day like Google ads. However, a few targetted campaigns here and there can provide a killer ROI and find you some dental patients that you otherwise never would have.
With Facebook dental ads, the key is to follow up aggressively because these are people who need to be educated before they will invest in high-cost dental procedures like dental implants.
Dental Marketing Play #29 – Try Bing Dentist Ads
OK, so Dental Bing ads are not going to make or break your dental practice. However, Bing can be perfect to find dental patients of a certain age.
Every day people in your local area are searching for topics like “dental implants” on Bing. Why in God’s name would you not bother running a Bing ad to get in front of them? You only pay for Bing search ads if someone clicks – if they don’t click, no harm, no foul. (most dentists focus on Google and don’t bother with Bing which makes Bing ads bids cheaper!)
Whatever you do, don’t just send out dental postcards because that is what you have always done. Use call tracking to establish your dental postcard campaign is really working. If not, move you dental postcard budget to digital marketing campaigns where you can track your investment.
Dental Marketing Play #31 – The Zillow Trick
Want to send dental postcards or mailings only to new residents of your community?
You can use real estate sites like Zillow to get the addresses of folks who have recently purchased a home in your area.
Simply filter Recently Sold as seen below. Next, copy the addresses that appear on the right-hand side of the screen.
Now, just paste those addresses to a spreadsheet and with a little bit of clean up, you will have a list of folks who have recently moved to your area.
Dental Marketing Play #32 – Record Your Incoming Calls
There’s a reason many dentists don’t want to record their incoming calls. They are afraid of what they are going to hear and they should be!
Online dental marketing takes many steps before it gets to your front desk. Often times, lots of hard work crashes and burns when it gets to your front desk. If you are willing to rip up a $100 bill, don’t worry about recording calls.
If the idea of throwing money down the toilet terrifies you, get call recording set up today so you can optimize your digital marketing ads and provide better training and guidance for your front desk staff.
Dental Marketing Play #33 – Optimize Your Dental Yelp Listing
Dentists hate Yelp. We get it. People say mean and untrue stuff on Yelp. But here’s the problem more and more people are looking a dentist reviews on Yelp. You can’t just boycott Yelp!
If nothing else, you need to optimize your free Yelp listing with photos, videos, and pertinent information. Yelp will be more likely to show an updated Yelp listing.
You can go ahead and hate Yelp and not take advantage of their free advertising or you can be stubborn and let your competitors grow their dental practice with Yelp. Your choice.
Dental Marketing Play #34 – Consider Yelps Ads
If you already have great Yelp reviews, you should consider advertising on Yelp.
The relatively high price of Yelp ads will pay off if you have built-in social proof from dental patients saying your dental practice is awesome. If your Yelp reviews are not great, you should probably skip Yelp ads until they are.
Dental Marketing Play #35 – Implement Online Dental Appointment Scheduling
We might have saved the best for last. In 2019 and beyond, online dental appointment scheduling will be a must.
Dental patients don’t want to accept (settle for) the time/date offered by your staff. They want to know when you have open spots and fit you into their busy calendar.
Dental patients also don’t want to call at 11:00 am when their co-workers can hear their non-work related call. They want to quietly click on a time and move on with their day.
Pretty soon if your practice does not offer online dental appointment scheduling, your competitor will offer online scheduling and THEY will take YOUR patient. You can learn more about online scheduling in our article Online Dental Appointment Scheduling.
[Believe it or not, some dental practices can suffer if their dental marketing company does too good of a job of finding new dental patients. In this article, we explore why a great dental marketing company can actually hurt your dental practice.]
Dental Marketing Companies Focused On Dental Patient Marketing
Dental marketing companies like ConversionSmiles are getting better and better at finding new dental patients on the internet. At ConversionSmiles we can finetune dental Google ads and Facebook ads so there will be a parade of new dental patients at your dental office door every day.
We believe in specializing in dental pay per click advertising because we know specialization provides scale for our business and unmatched expertise to help our customers. We also know many dentists already have beautiful dental websites, great dental SEO and simply need help being found in with dentist Google ads.
Other dental marketing companies like Firegang can help with a wider range of marketing services like dental SEO, dental website design, Google Maps optimization, dental office front desk training, pay per click and more.
ConversionWhale currently seems to help dental practices with a plethora of dental marketing services including responsive websites, dental pay per click, dental social media marketing, dental practice videos and more.
Other dental patient marketing companies focus almost exclusively on dentist Search Engine Optimization to help dental practices get found in organic results in Google.
Justin Morgan at Dental Marketing Guy is obsessed with helping dentists find new patients with a blend of dental SEO and dental web design. DDSRank seems to have a strong focus on dental SEO while also helping dental offices with dental pay per click and dental web design.
(YouTube Video from Dental Marketing Guy)
All of these dental marketing companies are focused on one thing. We are all focused on helping dental practices expand the dental practices with great dental patient marketing. We help dental practice find new dental patients – lots of them!
For years, dentists have been burned by working with internet marketing generalists who don’t know a dental implant from a breast implant. Those web marketing generalists have caused dentists to waste money and get poor results.
This new era of the ‘dental marketing expert’ has changed the game for many dental practices. If your dental practice works with the right dental patient marketing company, you might actually be overwhelmed by new dental patients.
Many dentists reading this article are probably laughing at the idea of being overwhelmed by new dental patients. Most dentists are failing at dental marketing and only wish they had a dental marketing machine. But, you just need to keep in mind your biggest wish can become your biggest nightmare if you are not careful.
Great Dental Marketing Will Change Your Dental Practice
When great dental marketing works well many dental practices experience the following challenges.
Dental office will need to handle lots more new dental patient calls
Dental office will need to actively follow up on new patient inquiries. (form fills, emails and voicemails should all be responded to within 15 minutes to keep the new dental patient happy)
Dental office will need to handle more new dental patient questions. (new patients have a lot more questions about your dental practice, etc)
Dental office will need to handle new patient intake. (appointment rescheduling, dental insurance scheduling)
Dental office will need to hand more dental procedures
Dental office will need to pause dental marketing when your dental practice is too busy.
Dental Patients Expect A Great Experience
Smart dentists know that if they really want to fuel longterm growth they need to provide all dental patients a Five Start dental experience.
Today’s Dental Patients Expect…
Easy dental appointment scheduling
Fast scheduling. (if a dental patient needs to wait weeks for help with a dental problem, they will find another dental practice!)
Short wait times at your dental office. (Great dental practices make wait times short)
Quality dental procedures
Personal, thoughtful attention from your dental staff (everyone from the front office to the dentist needs to treat the individual as if they were the only dental patient that matters!)
The Downside Of Great Dental Patient Marketing
If your dental practice grows too fast and your dental office is not able to provide a great dental experience, that could mean bad things for your dental practice in the long term.
Dental patients today will likely find your dental practice on the web. Many dental patients will also not be shy about providing bad reviews about your dental office on the web as well. Bad dental office reviews on Yelp and Google can be disastrous for a dental practice if you get too many, too often
Why lots of bad reviews should worry a dental practice..
You are not only not delighting your dental patients, you are making some of them mad enough you write a review. (don’t take every review too seriously but use each dental review as an opportunity to improve the overall dental patient experience.)
Bad dental reviews scare off prospective dental patients. (This might seem obvious, but just imagine how much the cost would be over 5 years if each month (2) SEO dental patients, (2) PPC dental patients and (2) referral dental patients don’t become new dental patients because they don’t like your reviews on Yelp, Google etc.)
[NOTE: As I write this, I am sitting in a hotel lobby and a guest is threatening a “nasty TripAdvisor review” because their bathroom sink did not drain quickly enough. Really! It is getting tough out there.]
Bad Dental Reviews Makes AdWords (Google Ads More Expensive
Great dental marketing companies can get more dental patients to click on your Google ads, fill out your form and call your dental practice. However, if your Yelp and Google reviews stink the person might never become a dental patient.
That means your dental office paid for the dentist Google ad click but got nothing out of it. Check out this article to better understand how reviews impact Google Ads / AdWords for Dental Practices. Better Dentist Reviews Better Dental AdWords
Dental Practices Should Grow Fast, Just Not Too Fast
Of course, all of these challenges are wonderful challenges if you are truly invested in growing your dental practice.
You can train your dental staff. You can add more employees. The issues that go along with growing a dental practice are good problems and are solvable problems.
We just recommend that dentist make sure they are ready for growth every step of the way so they can achieve the long-term dental practice growth they really want.
If your dental marketing company is generating too many leads, don’t tell the company to stop but you might want them to slow down. (digital dental marketing like Facebook and AdWords / Google ads can be paused at any time)
What is dental SEO? Dental SEO is a dental marketing technique used to help dentists ensure new dental patients can find their dental websites. SEO (Search Engine Optimization) is the process of getting free organic traffic to websites by optimizing the website with keywords, authoritative content and incoming links.
[Dental SEO companies List + Free Dental SEO Cheatsheet. Dental SEO is a key dental marketing strategy to find new dental patients. Sometimes it makes sense to bring in a dental SEO expert. Below we have assembled a growing list of dental SEO companies. Dental SEO services vary based on experience, results and price – find the right dental SEO service for you below. Plus, you will find our dental SEO cheatsheet at the bottom of this post.]
At ConversionSmiles, we are primarily focused on helping dental practices grow with dental AdWords strategies. However, we are big believers that pay per click should be just one of the marketing strategies dentists use to find new patients.
In an effort to help dentists with other dental marketing strategies, we have put together a list of dental SEO companies, we thought might be useful for dental practices. Dental SEO when done right can be Free Per Click and have long-term benefits.
The list below focuses on dental marketing companies that have a significant focus on dental SEO as their primary business. (not dental web design companies that also happen to do SEO, not SEO companies that happen to do SEO for dentists but also do SEO for a million other industries…) Just like with dental AdWords, we believe dentists should choose SEO agencies that have a true focus and expertise helping dentists with search engine optimization.
So, here’s a list of dental SEO companies we found in Google but do not necessarily vouch for. Do you own homework – SEO companies are notoriously let’s say… sketchy. But, sometimes there are some dental SEO companies with smart people who really want to help your business.
“Want new patients who are already searching for your dental services? I offer SEO for dentists who want to remove uncertainty and replace it with transparency. If you’ve ever wondered how to tell the difference between an enthusiastic dental SEO expert and the myriads of SEO companies who cold email you, you’re in the right place. I created the first and only dental SEO course specifically for dental professionals like you so that you can quickly and easily grasp fundamental SEO principles and help you gain new patients from search engines.”
“Specificity – we specialize in SEO for dentists, orthodontists, and related firms. While others are constantly shifting focus between markets, working on plumbers one day and landscapers the next, and trying to apply generic search engine optimization skills across a number of different sites, we are doing one thing – working to provide our dental clients the best rankings possible. We have no desire to be a jack-of-all-trades agency – we eat, sleep, and breathe in the world of dentistry.”
“DENTAL SEO MADE EASY – With Google’s never-ending algorithm updates, it may feel impossible to keep up! Well, the good news is, now you don’t have to be an SEO master as well as run your practice. We live and breathe Dental SEO.”
“Since you’re researching SEO for your dental practice’s website, someone probably told you that you need it, or you’ve recognized the need yourself. If your dental office is in a relatively competitive area, search engine optimization should be included in any marketing plan that’s meant to be well-balanced. If you’re in a highly competitive area, then ongoing SEO is a must-have!”
“Our SEO methodology is big-picture focused. It’s not just about your Google ranking – it’s about the greater visibility of your brand online and whether you are attracting and converting new patients.”
“When someone searches for dentists in your city, you want to be the #1 result. No dental SEO agency can promise to get you there overnight. This isn’t flash in the pan stuff — it takes time. We’re in this for the long haul, just like you.”
“SEO for Dentists Simplified. Many SEO consultants would like you to believe that dental website SEO is some high art; a secret society with special handshakes and insider information. That may help them extract their high fees, but how to properly optimize a website is well known. In fact, Google would rather see attempts to “game” their algorithm disappear, taking a dim view of aggressive overtures. Here’s how Smile Marketing delivers effective white hat SEO for dentists…”
“A full-service dental marketing agency. Our team develops effective content strategies for forward-thinking practices. We have a proven track record in increasing search engine rankings for dentists and periodontists.”
“As a Salt Lake City, Utah Healthcare professional SEO company, working with doctors, dentists, chiropractors, psychologists, and more, our goal is to help medical professionals focus on growing their practice, and NOT doing their own SEO. We know the ins and outs of quality search engine optimization for healthcare professionals….”
“If you are not coming up on the top 5 results of Google, you can assume that your potential patients searching online are choosing from your competition. Many marketing companies practice SEO, however, we don’t feel most practice Ethical SEO. Ethical SEO offers protection from exclusion on Google (blacklisting) and other search engines. It also provides a more permanent form of investment at an affordable price.”
“SmartBox handles every aspect of dental search engine optimization for our dentists as part of our industry-leading Patient Attraction System™. Let us help optimize your results with fresh content, video for your website, social media mentions, and other methods that will help you dominate search results in your market.”
“Getting Your SEO For Dentists Campaign Started… As a dentist, your online presence is becoming increasingly important. Don’t get left behind. Your competitors may already be using these techniques to get ahead. Having a website no one can find won’t cut it. You need a targeted website and an optimized web presence if you want to attract more new and loyal patients. All you have to do is take the next step.”
“Implementing Dental SEO for specific procedures like implants, sedation, veneers, Invisalign, as well as teeth whitening can be a goldmine for your practice. Targeting these popular terms can attract dozens of new patients per month, that are looking for a dentist in your city. Want to try to dental SEO yourself? You probably can do it!”
“SEO or Search Engine Optimization is the science of making a relevant website rank for multiple competitive keywords in a search query on Google, Bing, Yahoo, and other major search engines. SEO is a form of direct marketing as someone doing a search is directly looking for a company to do business with for specific products and services.”
“Dental Marketing & Dental SEO Experts We get you on the first page of Google and track the results! Ultimate Dental Marketing Plan that actually puts your dental practice in front of active patients searching for dentists in their local area. Stop Searching for Dental Marketing Companies and Agencies, We are the Dental Marketing Company you have been looking for!”
“Ongoing SEO to Maintain the Best Organic Results Search engine algorithms constantly change and the Internet adds over 140,000 websites every day, so it’s no surprise that website SEO requires ongoing review and adjustment. Smile Savvy’s Ongoing Search Engine Optimization service ensures that your website performance is examined each quarter, and SEO adjustments are made as needed. Smile Savvy’s SEO service ensures that your website will reach optimal search results – even in the most competitive markets.”
At the time of this writing, it looks like SmilesSavvy provides SEO for Dentists in addition to hosting services. “Note: Ongoing SEO Maintenance is an addition to your monthly website hosting.”
“Local Dental SEO. We rank terms that good dental patients search for within selected zip codes around your office. For example, when someone uses certain keywords to search for a service and the zip codes around your practice, our service ensures that your office will appear at the top of that search.”
“Our clients see anywhere from 15-40 new patients every single month from ranking in the top spots of Google. Crimson Media’s proprietary SEO strategy allows you to run your practice, while allowing us to bring you patients.”
“Local Search For Dentists® (LSFD) is a full service dental marketing agency that was founded by award-winning dental marketing expert and our CEO, Graig Presti®. Presti has helped thousands of dental practices just like yours attract quality new patients with proprietary online dental marketing systems”
Unfortunately, we can in no way vouch for the dental SEO companies listed above. This list is purely a resource to help dentists quickly click through and look at a number of dental SEO companies. You or your dental practice manager can do your own research beyond this list.
You might think, a list of dental SEO companies already exists – its called Google, right? Strangely, relying on the first page of Google for a list of SEO companies is tricky. Sometimes, some of the top SEO companies listed on Google are the ones doing black hat SEO and using all kinds of unethical practices. (those SEO companies might be here today and gone tomorrow)
You might be saying, “hey whatever it takes, if a dental SEO company knows how to get me on page 1, let’s do it”. The problem is your dental practice website and domain is one of your greatest assets – you can not afford to be penalized or even banned from Google search results. BE CAREFUL!
As we find more dental SEO companies, we will add them to this blog post. If a dental SEO company tells you they can drive big results in a month you might want to run in the other direction as SEO is a slow methodical process. Dental SEO works but you need time, patience and persistence. The quick fix strategies usually end up being long-term failures.
In no way is the list above intended to be all-inclusive or a list of the best dental SEO companies – the list is just a starting point to help with research. Hope it helps! (if you would like your dental SEO company removed from the list above just let us know)
DENTAL SEO CHEATSHEET
Local Signals – Make sure your dental website uses your city/town name multiple times on your front page. Makes sure your dental website has a page dedicated to your location that includes a map and references to local landmarks. Location pages should also include links out to local businesses and/or town resources.
Dental Procedures – Make sure the exact keywords for the dental procedures you want to get found for appear on your main page. Make sure every dental procedure you want to be found for has its own page with multiple instances of the exact keyword. Make sure each dental procedure page includes synonyms and closely related keywords
Page Titles – Make sure the page title of your main page is something like “Top Dentist In Boston MA”. Your page title will decide what the headline is in the Google search results. For example, if your page title is “Dr. Bob Smith – Smith Family Dental”, the Google search results will say “Dr. Bob Smith – Smith Family Dental”. Which would you click on if you were looking for a new dentist in Boston? (Great Click Through Rate (CTR) will help your dental website rise to the top of the first page of Google.) Compelling page titles should also be used to increase CTR of dental procedure pages.
Compelling Forms – Now that you have attracted a prospective dental patient to your website, it is your job to get them to take action and provide their contact info. Forms should just ask for basic info. Forms should have a strong Call To Action like Schedule Now, Request Consultation Now, etc. You can get twice as much out of your organic results if you simply convert more patients with great forms and landing pages. Consider a special offer like “Schedule Now and Get 50% off Teeth Whitening. Limited Supplies!”
Mobile-Friendly – If your dental website does not look good on mobile, you will have BIG PROBLEMS. You will lose at Dental SEO, Dental Google Ads, and even referral business if you don’t fix this serious problem fixed. This is an easy problem to fix. (List of dental website companies.) STARTING FIXING IT TODAY!
Online Scheduling – Many people want to schedule their dentist appointment while sitting on their couch and binging Netflix at 11:30 PM. Consider using an online scheduling tool like LocalMed.
Exact Keyword “Town Dentist” – If you are a dentist in Miami and you don’t have the exact phrase “Miami Dentist” on your main page multiple times, you should expect dentists that do have the exact SEO keywords “Miami Dentists” will beat you on the first page of Google if all else is equal. Keep in mind, the simplest way to win the dental SEO game is to win with the big, common searches like “Town Dentist”.
Today, we will take a quick look at New York City dental ads. Like the old expression goes… If You Can Make it Here, You Can Make it Anywhere
“Dentist” In Manhattan Google Ad
The first ad we see for the general search word of “dentist” in Manhattan is for ZocDoc. That’s good news because ZocDoc is neither a dentist or dental practice instead it is essentially a referral service.
It is a good guess that ZocDoc is throwing a ton of money at AdWords to get that first place spot. Better news yet for NYC dentists is they should be able to beat ZocDoc over time with more relevant Google ads. A dental patient typing “dentist” in Manhattan wants an actual dentist not a dentist referral service.
Beyond having a big budget for Google ads, Zocdoc seems to be doing a couple things well. First, they use the keyword Dentist 4 times. This helps increase their AdWords quality score as the Google ad content matches the user keyword.
Plus, when the prospective dental patient glances at the Google ad they are seeing “dentist” which is exactly what they are looking for. The dental practice is also smart to use language like “highly reviewed” and “read dentist reviews.” Talking about reviews can help dental patients feel confident enough to click on the Google ad.
Next, we see some Google ads for actual dentists at the bottom of the page. Here’s what we like and don’t love about those dentist ads.
First, Fresh Meadows Dentist. We like that the dental practice queenssmiledoc.com is indicating they accept dental insurance. That should make their dental office more attractive to dental patients with insurance and motivate those patients to click the ad.
We also like that they are overtly using words like “gentle and caring”. Dental patients are often scared to death about going to the dentist and need to feel good on an emotional level that they will be in good hands.
Here’s what we don’t love. This was a Manhattan-based search yet a Gooogle search ad is showing for a Queens, NY dentist. That’s ok if the dentist is banking on the fact that Queens; residents are searching for dentists while at work in Manhattan or otherwise enjoying the city.
The question is could the budget for the very expensive Google ad be better targeted directly to the Queens area to get more clicks, more conversions, and more dental patients?
Another part we don’t love is we found this dentist has 5 Stars on Yelp. Only a couple reviews but why not tout that they are a highly reviewed dentist.
NYC Dental Ad – Display URL
Next up, we have makingyousmile.nyc. We like that this dental practice ends their display URL with the dental keyword ‘Dentist’. This helps the Google Quality Score as the Google ad instantly becomes more relevant to the keyword being searched – “dentist”. Plus, the Google searcher is more likely to click the ad because it is more relevant to their actual needs.
The display URL does not need to be a real url so you can literally show a display URL of /alienplanet and just redirect to the page you want the searcher to end up at. Probably, better to use your keyword in your display URL though. 😉
We also like that the dentist is offering a “Free 10 Minute Consultation”. People love FREE and love the idea that they can actually talk to someone rather than just get stuck with an answering service.
We also like that the Google ad refers to Manhattan specifically so the patient doesn’t need to wonder if the location will be right. This helps obviously if the searcher is looking for ‘Manhattan Dentists’.
But, it also helps if the searcher is not actually looking for a dentist in Manhattan. Why? Because the searcher won’t click and your dental practice will have more money in your AdWords budget for relevant clicks.
This dentist ad also does a really good job taking up a lot of Google Ad Real Estate by using ad extensions like Client Testimonials, Dental Examinations, and Dental Cleanings.
This is a great Google ad and likely professionally created and managed by a dental AdWords consultant.
Ouch! Texas Dental Google Ad Showing Up With NYC Dental Google Ads!
Finally, we have Abram Dental & Orthodontics @ www.abramdental.com. Hopefully, this was just some sort of weird fluke and this Texas-based dental office is not consistently showing up in Google ads in Manhattan. The good news is the headline so clearly shows “Arlington & Ft Worth” that most searchers would not be inclined to click on that Google ad!
Otherwise, the ad seems a bit skinny and we think it needs some more meat on the bones. The ad seems weak, especially when compared to Abram Dental’s vibrant and fun dental website. We hope Abram Dental takes a look at their Google Analytics and make sure they are not getting clicks from outside of Texas!