In New Jersey, folks search Google in all kinds of interesting ways including “show me dentists”, “I need a dentist now” and other Google searches we can’t show here. Of course, New Jersey residents also search Google in more common ways. Today, we will focus on Bayonne, NJ and the Google search term “Dentist Near Me”.
The first Googe ad we see is from True Dental Care which is actually located in Jersey City, NJ.
The interesting thing about this Google ad is the dental practice actually uses the Google search term “dentist near me.” The term “dentist near me” isn’t really very compelling or clever. However, the phrase is SO relevant to the user and Google robot that it is helping this dental practice get #1 placement in Google. The one downside of how this dentist is using AdWords is this ad is actually for a Jersey City dentist but is showing for someone searching for a dentist in Bayonne. That’s fine because both places are relatively close but we would recommend the dentist also specifically indicate their dental office is in Jersey City. That way the dental practice can avoid clicks from people who really want to stay in Bayonne. The dental practice can also set up Google AdWords to only show the Dentist Near Me ads in very specific locations.
We also like the ad from Platinum Dental Group. The first thing we like about this Google ad comes at the end of the ad. The dental practice effectively uses location extension to scream out “YES WE ARE IN BAYONNE. YES WE ARE REALLY NEAR YOU!” Smart dentist use AdWords ad extension to show their location in order to deter patients who are too far and attract patients who are nearby. You can learn more about how dentists can use location extensions directly from Google.. We also like the Google Ad Headline “Looking For A Dentist”. This is a very simple headline but is acknowledging “are you in process of searching for a dentist? we’re here to help”. Otherwise the ad has much of the standard stuff. It is decent. But, we recommend the dentist try use more emotional triggers and a stronger call to action.
At ConversionSmiles, we NEVER click on Dentist Google ads! We want to save dentists money not waste it on unnecessary clicks. We also provide friendly SEO links to dental practices to help new patients find your dental practice with organic search. (not a bad thing to have a link from a website that mostly talks about dentist stuff!) Learn more about our professional Adwords Management for Dentists.