Simple Dental AdWords Marketing Strategy

AdWords Is Amazing But Complicated 

AdWords is an amazing marketing system for dentists.  AdWords also can be amazingly complicated.   Dentists struggle with stuff like device bidding, AdWords campaigns, broad match, keyword selection and much more.

Keep Your Dental AdWords Marketing Strategy Simple 

If you are afraid of using AdWords for your dental practice (and you kind of should be!) just start out with the very simple and obvious stuff.  Don’t worry about every feature of AdWords.  Don’t worry about getting every prospective dental patient, just focus on the obvious ones.  Use AdWords to focus on the dental patients who will find your website and dental practice relevant and useful.

Start With Basic Keywords In Your Dentist AdWords Campaigns 

First, don’t think like a dentist AdWords manager.  Think like a dental patient in your area looking for a dentist.  Let’s pretend your dental practice is in Jupiter, FL.   What type of thing would you search for?  Here are some basic dentist keyword searches you might expect:

  • dentist near me
  • dentists near me
  • family dentist near me
  • jupiter dentist
  • jupiter FL dentist
  • Jupiter Florida dentist
  • dentist Jupiter FL
  • best dentist Jupiter Fl
  • Jupiter Dentist Open Now
  • family dentist
  • family friendly dentist

Create A Campaign In AdWords 

Typically, we are big believers in using Google AdWords campaigns to separate budgets, scheduling etc.  In this case, we just want you to keep it simple.  Go ahead an create one campaign. Once you learn what is working in AdWords and what is not, you should consider adding more campaigns to allow you greater control.  Learn how to create a campaign directly from Google AdWords…  Create a campaign

Create Ad Groups Relevant to Keywords With Exact Match 

Now, that you have your AdWords campaign set up it is time to create Ad Groups so your ads are relevant to searcher queries.  Here are some examples of Ad Groups you might want to set up.

  • Ad Group 1 : Dentists Near me – Dentist Near Me, Dentists Near Me
  • Ad Group 2: Jupiter Dentists | Jupiter Fl, Dentist  | Jupiter Dentists | Best Jupiter Dentist
  • Ad Group 3:  Family Dentist | Family Dentist | Best Family Dentist

You should use ‘exact match’ keywords whenever possible.  When there’s not enough search volume you should expand to ‘modified broad match’.  The idea is you don’t want a big net where you pay for a lot of minows. You want small nets that are designed to catch exactly the type fish that will grow your dental practice.   Start small with dentist AdWords and expand to big nets when you get really, really good at it.  For now, save your budget and make sure AdWords provides a return on your investment.

Learn more about keyword match types directly from Google.

 Smart Dentist AdWords Campaigns Use Location Targeting 

It is really sad how often we see dentist Google ads for dental practices that are hundreds and thousands of miles away from us.  Most people won’t travel more than 5-10 miles to go to a new dentist.  Sure, some dental patients might travel farther and you can worry about them later.  Right now, you should be focused on creating a simple dentist AdWords campaign that performs well. (ie: doesn’t waste money!)

At the AdWords campaign level, you can set up location targeting.  That means you can use AdWords effectively to make sure your dentist Google ad does show up in Jupiter, Fl but does not show in Tampa, FL.

Scheduling For Dentist AdWords Campaigns

You can dream of the day when you are running your dentist AdWords campaigns all day every day.   It can be really powerful and smart to run dentist ads when all the other dentists have shut down for the day or the week.  But, at first, you need to figure out how to effectively convert clicks consistently.  Of course, one of the most powerful ways to turn a click into a real patient is to have your dental staff talk to the dental patient, answer their questions and provide general help. For this reason, you want to schedule your dentist ads for times when your office is open and your intake staff can help. Learn more about scheduling Google ads directly from Google.

So, yes, you can create much more sophisticated (better) dentist AdWords campaigns. But, we advise you should start with a small, simple dentist AdWords marketing strategy and increase complexity over time.  Start with the AdWords strategies listed above and you should save money and find new dental patients.

ConversionSmiles is Dental Pay Per Click Company

Dentist Google Ads Review – Cincinnati, OH

Oh Ohio, how do you do with Dentist AdWords management?  Looks like dentists in Ohio are pretty nimble with the ol’ AdWords interface.  Today,  we look at ‘family dentist’ Google ads running in Cincinnati, OH. (Cincinnati Trivia: Jerry Springer paid for a prostitute by check while mayor of Cincinnati!) 

Oh, We Love Keywords in Dentist Google Ad Headlines

The first dentist Google ad we look at is from Afinia Dental

Of course, we love that this dentist using the term ‘family dentist’ right in the headline of the Google ad. It is so simple.  When people search for a search term in Google their eyes are drawn to ads that include that search term.  They more likely to click on that search term. Why dentists don’t always include the search in the Google ad headline is a mystery.

We also like the term ‘expert family dentist’.  Not sure exactly what that means.  But, would you rather be seen by a regular old ‘family dentist’ or an ‘expert family dentist’? If I need a dentist for my family, I’m going to click on the ‘expert family dentist every time.

We also love that they say “No wait”.  In just two words they tell the Google ad reader – ‘we respect your time, we honor your time, we are not going to mess with you.

This dentist ad also effectively uses Google ad extensions to be the most prominent ad in the Google search results.  6 lines of text and they are likely paying less than some much shorter dentist Google ads that are less relevant and less useful.

Next, we see a dentist Google ad from Martinez & Martinez Family Dental Care  Mason, OH  Mason, OH (50 minutes away)

A Short, Sweet & Empty Google Ad

Where’s content in this ad. Sure, it has the term family in the Google ad headline, that’s good.   But otherwise,  this dental practice or dentist AdWords management company simply does not seem to be paying attention.   There is nothing ‘clickable’ about the headline.  The dentist practice is simply using the name of the dental practice and the website address for the ad headline.  In the world of dentist AdWords management, that’s like begging to not be clicked.  The blue headline should include something highly relevant. Plus, the headline should try to include a benefit or emotional hook. Something!

Even worse, we searched for ‘family dentist’ in Cincinnati and Mason Dentistry seems to be in Mason, OH about 30 minutes away.   If nothing else, this dentist should use some of that empty space in their Google ad to indicate they are in Mason.  Doing so could scare away some expensive clicks from people in Cincinnati who have no interest in traveling to Mason to go the dentist.

Dentist Google Ads Do Well With Emotional Hooks 

Finally, we have a dentist Google ad from Meuselbach Family Dental  in West Chester Township, OH

This dentist Google ad is ok but lacks an emotional hook. The ad also tries to throw the kitchen sink at the Google searcher with everything from implants to veneers. We would love to see something like “We treat your family like… family!”  Or maybe something like – “Families Love Our How We Much We Care”.  If someone is searching for “family dentist”, it might make sense to talk to that selling point, right?

AdWords is an amazing marketing tool for dentists.  Dentist AdWords managers need to use all of the power of AdWords to get great ad clicks and conversions to help dental practices grow.

At ConversionSmiles, we NEVER click on Dentist Google ads!  We want to save dentists money not waste it on unnecessary clicks. We also provide friendly SEO links to dental practices to help new patients find your dental practice with organic search.  (not a bad thing to have a link from a website that mostly talks about dentist stuff!)  Learn more about our professional Adwords Management for Dentists

 

 

Google Dentist Ad Review – Dentist Near Me Bayonne, NJ

In New Jersey, folks search Google in all kinds of interesting ways including “show me dentists”, “I need a dentist now” and other Google searches we can’t show here.   Of course, New Jersey residents also search Google in more common ways.  Today, we will focus on Bayonne, NJ and the Google search term “Dentist Near Me”.

The first Googe ad we see is from True Dental Care which is actually located in Jersey City, NJ.

The interesting thing about this Google ad is the dental practice actually uses the Google search term “dentist near me.”   The term “dentist near me” isn’t really very compelling or clever.  However, the phrase is SO relevant to the user and Google robot that it is helping this dental practice get #1 placement in Google.   The one downside of how this dentist is using AdWords is this ad is actually for a Jersey City dentist but is showing for someone searching for a dentist in Bayonne.  That’s fine because both places are relatively close but we would recommend the dentist also specifically indicate their dental office is in Jersey City.  That way the dental practice can avoid clicks from people who really want to stay in Bayonne.  The dental practice can also set up Google AdWords to only show the Dentist Near Me ads in very specific locations.

We also like the ad from Platinum Dental Group.   The first thing we like about this Google ad comes at the end of the ad.  The dental practice effectively uses location extension to scream out “YES WE ARE IN BAYONNE. YES WE ARE REALLY NEAR YOU!”  Smart dentist use AdWords ad extension to show their location in order to deter patients who are too far and attract patients who are nearby.  You can learn more about how dentists can use location extensions directly from Google..  We also like the Google Ad Headline “Looking For A Dentist”.  This is a very simple headline but is acknowledging “are you in process of searching for a dentist? we’re here to help”.   Otherwise the ad has much of the standard stuff.  It is decent.  But, we recommend the dentist try use more emotional triggers and a stronger call to action.

At ConversionSmiles, we NEVER click on Dentist Google ads!  We want to save dentists money not waste it on unnecessary clicks. We also provide friendly SEO links to dental practices to help new patients find your dental practice with organic search.  (not a bad thing to have a link from a website that mostly talks about dentist stuff!)  Learn more about our professional Adwords Management for Dentists