“Dentist For Kids” Google Ads Review – Baltimore

What works for kid’s dentists ads?

Today, we are going to look at dentists specifically looking for child dental patients.   Our search is in the Baltimore area.

The winner of the top spot at the time of our search is Main Street Children’s Dentistry & Orthodontics. Main Street is dental practice with five locations in Maryland and around a dozen in Florida.

We like their headline.  First, it focuses on the keyword phrase “dentist for kids” but it also immediately focuses on being a “fund dental experience”.  Fun is code for not painful for the kids or parents.  We like that the URL using the word Pediatric once again indicating to the Google searcher that this dental practice focuses on kids.  We also like the language “Have your Child’s Teeth Examined” in description line one.  Although “child” is obviously not the exact same keyword as “kid”, Google is certainly smart enough to see it is related and give the ad points for relevance.   Also, not sure if it is on purpose, but we like that the ad indicates the dental practice also does “orthodontic dentistry” / “braces dentistry”.  This signals to the Google searcher that if you are picking a dentist for your child for the long term (which is likely the case) Main Street Children’s Dentistry & Orthodontics will have you covered.

The next  Google ad we will review is for White Marsh Pediatric Dentistry.  Their ad is good but a bit skinny.

We always like when the keyword phrase is used in the headline so we like that Child Dentist is prominent in this headline.  The language about pediatric dentistry further makes the case that this a dental practice that focuses on child dentistry.   Finally, we like that the Description Line 1 makes it clear this is dental office located in Maryland.  We prefer that that line specifically indicate that the office is in Nottingham, MD.  First, it would make the ad even more relevant to people near Nottingham.  It would also scare away clicks from people who feel Nottingham is too far or inconvenient.  Why pay for that expensive Google click and have the visitor abandon your website 30 seconds later when they learn your location?   The other thing that concerns us about this ad is there is too skinny?  Why are they not taking advantage of Description Line 2 or ad extensions?  There is more valuable AdWords real estate available for free why not take advantage?

Not sure if this was just a fluke but we hope so….  The ad above from Post Oak Pediatric Dentist is a good ad with a very big potential problem.  When we saw the ad, we based our search from our local Maryland servers.  Here’s the problem, Post Oak Pediatric Dentist is based Marrietta, GA and does not seem to have any dental offices in Baltimore, MD.  Unless this was a temporary fluke, Post Oak Pediatric Dentist should work to get the issues fixed asap so they are not paying for expensive out of state clicks.

 

At ConversionSmiles, we NEVER click on Dentist’s Google ads!  We want to save dentists money not waste it on unnecessary clicks. We also provide friendly SEO links to dental practices to help new patients find your dental practice with organic search.  (not a bad thing to have a link from a website that mostly talks about dentist stuff!) 

 

 

“Dental Implants” – Google Ads Review

Dental Implants in Denver, Colorado

“Dental Implants” is a highly profitable keyword phrase and therefore highly competitive.  Dentists who are bidding on and getting seen with the keyword phrase “Dental Implants” are more likely to know what they are doing with Google AdWords.  First off, they are using a very targeted keyword that is likely to get conversions and new dental patients. That’s smart!

Let’s take a look at how Dentists are using Google ads in Denver, CO to attract new patients.

First up, we have www.buttermandental.com.  Congrats to Butterman Dental for their first place Google ad ranking.  Couple things we like.  The exact term “dental implants” is being used right in the main headline.  This tells Google and the prospective dental patient this keyword is really important to you.  We also like that the dentist is emphasizing how quickly they can help – “Same Day Dental Implants” and “Get Your Implants Today”.

Makes sense that when some is ready to get dental implants they want to get the procedure done asap.   If the number one Google ad is emphasizing speed you might want to also. Only complaint with the Google Ad is they are not taking advantage of ad extensions.  The should be owning even more of the front page by using ad extensions for free.

You can see the next Google ad for ClearChoice dental implants does take advantage of ad extensions and show Common Questions and Address and Hours info. In fact, this ad is filled with factual info.  It probably could use more of an emotional trigger but is a good ad.

We really like the third Google ad from http://drcouchman.com/ AKA as Appearance Center.  Not only do they use the term Dental Implants right in the headline they go one step forward and say “Expert Dental Implants”.   Too often dentists are too modest when it comes to marketing.  But ask yourself this question, would you prefer to go to a dentist that that can dental implants or one that is an expert?

We also like they use the word Denver multiple times.  The searcher doesn’t want to waste their time on a dentist website that is actually out of their area.  The biggest problem with this ad is they are trying to squeeze in the Appearance Center brand name. Could that real estate be better used with an emotional trigger? We think so.   Dentists don’t worry so much about your brand in the Google ad – just try to get a click and then the conversion.

Finally, we have Christiansen Dental‎ www.christiansendental.net.    We like that get right to an emotional trigger with the line “transform your smile” and build credibility with the 25+ years of dental experience and talking state of the are cosmetic dentistry.  But wait? Do they do dental implants?

That term is not important enough to be in the headline. Not in the Url. Not even in the first or second line of copy. Can we really blame Google for not prioritizing this as the #1 or #2 ad?  Can we blame someone quickly search for dental implants for not clicking on this ad?    The worse part is because of this small error they are likely paying more than the #1  Google ad in AdWords!

Interested in learning more about dentist Google ads?  Check out our post  Dentist Google Ads Tricks That Work! 

ConversionSmiles is a dentist PPC company.