Invisalign Dentist – Hartford, CT Google Ads Review

Let’s take a look at how dentists are using Google Adwords in Hartford, CT.

First, let’s look at the top Google ad from Connecticut Family Dentistry The first thing that stands out is how big and filled with information this ad is.

We have Invisalign right in the headline as a registered trademark.  Great!  We also have a price dentist is willing to live with at $2,999.  Assuming that is a price that is fairly competitive for the local area it is a great idea to include it in the ad as it will attract some clicks but dissuade folks who don’t have $3k.

The next Google ad is for Burnside Dental Care. This ad is fine.  We like that it not only mentions Invisalign in the ad but also mentions the dental practice is near Hartford, CT.  That shows a high level of relevance to both Google and the searcher.

The interesting thing about the ad is the display URL shows the page is at http://burnsidedentalcare.clickforward.com/.   That’s OK but could potentially scare off some clicks as it looks (to the untrained eye) that it could be some sort national chain or dental marketing company.  In fact, it appears as though ClickForward is actually just doing AdWords Management for the dentist and hosting the dentist’s landing page at burnsidedentalcare.clickforward.com.  That’s OK as long as Burnside Dental Care is getting enough clicks but we would recommend Burnside go out of their way to show they are local in the ad.

Next, we have a Google ad for Farmington Avenue Dental Care PC . This ad prioritizes the name of the dental practice rather than the fact that they are an Invisalign Dentist.

We think simply reversing “Invisalign Dentists” and “Farmington Avenue Dental Care” would give this dentist better Click Through Rate) CTR and eventually better placement and pricing.  Also, Description Line One talks about “Teeth Whitening, Tooth Extractions, Veneers”.  A prospective Invisalign patient doesn’t care about tooth extractions so we think the dentist would better served talking about the benefits like a straight, beautiful smile. We also think this ad would benefit from some sort of offer and or differentiator.   This is the exact ad the could be used for almost any two location dental practice in the country.  Google AdWords is getting more and more competitive for dentists and an ad like this simply won’t cut it in the future.

At ConversionSmiles, we NEVER click on Dentist’s Google ads!  We want to save dentists money not waste it on unnecessary clicks. We also provide friendly SEO links to dental practices to help new patients find your dental practice with organic search.  (not a bad thing to have a link from a website that mostly talks about dentist stuff!)  Learn more about our professional Adwords Management for Dentists

 

 

 

 

 

 

“Dentist For Kids” Google Ads Review – Baltimore

What works for kid’s dentists ads?

Today, we are going to look at dentists specifically looking for child dental patients.   Our search is in the Baltimore area.

The winner of the top spot at the time of our search is Main Street Children’s Dentistry & Orthodontics. Main Street is dental practice with five locations in Maryland and around a dozen in Florida.

We like their headline.  First, it focuses on the keyword phrase “dentist for kids” but it also immediately focuses on being a “fund dental experience”.  Fun is code for not painful for the kids or parents.  We like that the URL using the word Pediatric once again indicating to the Google searcher that this dental practice focuses on kids.  We also like the language “Have your Child’s Teeth Examined” in description line one.  Although “child” is obviously not the exact same keyword as “kid”, Google is certainly smart enough to see it is related and give the ad points for relevance.   Also, not sure if it is on purpose, but we like that the ad indicates the dental practice also does “orthodontic dentistry” / “braces dentistry”.  This signals to the Google searcher that if you are picking a dentist for your child for the long term (which is likely the case) Main Street Children’s Dentistry & Orthodontics will have you covered.

The next  Google ad we will review is for White Marsh Pediatric Dentistry.  Their ad is good but a bit skinny.

We always like when the keyword phrase is used in the headline so we like that Child Dentist is prominent in this headline.  The language about pediatric dentistry further makes the case that this a dental practice that focuses on child dentistry.   Finally, we like that the Description Line 1 makes it clear this is dental office located in Maryland.  We prefer that that line specifically indicate that the office is in Nottingham, MD.  First, it would make the ad even more relevant to people near Nottingham.  It would also scare away clicks from people who feel Nottingham is too far or inconvenient.  Why pay for that expensive Google click and have the visitor abandon your website 30 seconds later when they learn your location?   The other thing that concerns us about this ad is there is too skinny?  Why are they not taking advantage of Description Line 2 or ad extensions?  There is more valuable AdWords real estate available for free why not take advantage?

Not sure if this was just a fluke but we hope so….  The ad above from Post Oak Pediatric Dentist is a good ad with a very big potential problem.  When we saw the ad, we based our search from our local Maryland servers.  Here’s the problem, Post Oak Pediatric Dentist is based Marrietta, GA and does not seem to have any dental offices in Baltimore, MD.  Unless this was a temporary fluke, Post Oak Pediatric Dentist should work to get the issues fixed asap so they are not paying for expensive out of state clicks.

 

At ConversionSmiles, we NEVER click on Dentist’s Google ads!  We want to save dentists money not waste it on unnecessary clicks. We also provide friendly SEO links to dental practices to help new patients find your dental practice with organic search.  (not a bad thing to have a link from a website that mostly talks about dentist stuff!) 

 

 

Some Top “Teeth Cleaning” Google Ads

Top Performing Teeth Cleaning Ads In Google

Today, we look at some Google Ads that are getting the top spot for the keyword phrase “Teeth Cleaning”.

First, we have  GrandDentalGroup www.granddentalgroup.com we found as the #1 Google ad in the Chicago area during a morning search.  There are a few things we love about this Google ad. First, the exact phrase Teeth Cleaning is right in the headline. We are a broken record about this concept but including the keyword in the headline does two important things.

1. It tells Google the keyword Teeth Cleaning is seriously important to you.

2.  A Google searcher glances at all the ads for about 1 sec-  if your ad includes their keyword they will think you are a good match and be more likely to click your ad.

We also like the emotional trigger that says “Keep Your Mouth Happy and Healthy”.  That line tells the prospective patient you are a dentist with heart and personality.    Finally, we like that they are trying to find Spanish speak dental patients with Se Habla Espanol.  Doesn’t take up many characters but might be getting lots of clicks from the demographic.

Next up. we have Lightfoot Center for Laser Periodontics http://www.lightfootperio.com/ we found in a Boston Google search.

We love that the headline talks about a Deep Cleaning.  If you need to get a “teeth cleaning” – doesn’t a “deep cleaning” sound way better than a regular one?  There’s also lots of great credibility building with by talking about being a “respected periondonist” and board certified”.    Including the price in the headline is powerful for two reasons

1) If the dental patient thinks that is a fair price and clicks you are much more likely to convert because they won’t eventually be put off by the price.

2) If the dental patient thinks that $275 is too much, they won’t click and you won’t pay for the ad.  The danger is if your price isn’t super competitive, you are unlikely to get many clicks and eventually your Google Ad rank will decrease and Google will make you pay more for a worse slot.

Finally, the thing we are concerned about with the Google ad is we ran the search from a Boston based location but the dental practice is actually in suburbs of Boston – Hingham & Norwood, MA.  With Tufts University right nearby in Somerville, MA, you can imagine there are a ton of dentists in downtown Boston.

Wouldn’t this dental practice be better off spending budget in the areas much closer to Hingham &  Norwood.  This could have been a momentary glitch but if their “teeth cleaning” ads are routinely showing up in downtown Boston we question the strategy.

Next, we have a Google ad from TownCare Dental in Florida. http://www.towncaredental.com/  Looks like TownCare Dental has 28+ dental practices Florida so you can bet they are spending a lot of money in AdWords and know what they are doing.

Keyword “Teeth Cleaning” in first two words of ad headline to show relevance? Check!  Special offer with a great price in the headline? Check!  Emotional trigger with the phrase “Restore Your Self-Confidence” Check! Using ad extensions to show to get more ad real estate and show multiple locations?

Check! A good call to action with “Call Today for Appointment. Check!  This dental practice with multiple locations clearly has the resources to create good ads.  There’s a lot to learn here. Check!

If you are interested in learning more dental Google ads, check out our post Dentist Google Ads Tricks That Work!

ConversionSmiles is a Google Dentist Ads Management Company

At ConversionSmiles, we NEVER click on Dentist’s Google ads!  We want to save dentist’s money not use it up on unnecessary clicks. We also provide friendly links to dental practices to help new patients find your dental practice with organic search.