Looking for a dental SEO service? This must-read checklist will help you find a dental SEO service that will help your dental practice get on page one of Google and not get ripped off. Also, in this article, you will learn how to avoid Google SEO penalties and SEO scammers.
Find A Dental SEO Service With Experience Helping Dentists
There are seemingly millions of SEO experts who want to work with dentists. Just check your email inbox, on a daily basis you should see tantalizing offers from all kinds of alleged search engine optimization experts. Unfortunately, most SEO companies are generalists and are happy to work with landscapers, plumbers, e-commerce companies or whoever is willing to write them a check. The SEO experts might know SEO but they don’t know dental SEO.
These generalist SEOs could possibly help grow your dental practice. However, it is probably not a good idea to waste time and money with them. Don’t let them figure out Dental SEO on your dime and your time. Instead, look for dental SEO services that have a track record of actually helping dentists.
True dentist professional SEO services will understand and actually care about dental websites, dental SEO keywords, dental practices, and even dental patients. Find a service that can already “speak dentist.” If an SEO expert talks about finding your dental practice “customers”, run the other way – you want an SEO service that knows they need to find you “patients”.
Find A Dental SEO Service That Can Help Create Dental Marketing Content
Google is always hungry for new content. However, most dentists don’t focus on creating new dental related content because the process can be time-consuming and painful.
If you truly want to set your dental practice apart from other dental practices and climb to the top of Google you must have a content creation strategy. Your dental SEO service should lead the charge for you to make sure your website is constantly churning out new dental related content. It doesn’t have to be the best SEO content in the world. There just needs to be a lot of content and of course, it needs to be content that represents your practice well and content you actually want your patients to read.
The dental SEO service you choose doesn’t need to necessarily create the content but they should at least be mapping out a plan for dental blog posts, in-depth dental procedure pages, etc.
If you are a dentist in Birmingham, Alabama and you want to be found for dental implants, you better make sure your dentist website publishes lots of new content related to dental implants. If you simply have a single dental implants page like every other dentist in town, why would you expect Google to rank your dental website higher than the other sites?
PRO TIP: Want an easy way to create dental marketing content? Simply interview the dentist. Ask common dental patient questions and simply add the questions and answers as a new blog post. This is potentially a 10 minute job and can potentially pay off with years of new dental patients.
Avoid Dental SEO Services That Focus On Link Building
Many dental SEO services will try to convince you that they will be able to magically propel your dental website to page one of Google by simply purchasing some links from other popular websites. Link building is an age-old, SEO trick to show Google how trusted a website is by other websites however dentists need to use link-building strategies with caution.
Link building still works but Google is smart enough to know most local dentist websites won’t actually ever get big powerful links from CNN.com or some other website with very high page authority. Purchased, powerful links are not necessary to get found in Google. You probably found this dental marketing website through a Google search and we promise you we have never paid for a single link.
Google is investing a ton of money in machine learning in order to improve their algorithms. If you think, your SEO guy is going to keep outsmarting Google much longer, you should think again.
If you were Google and you saw a local dentist office was getting lots of powerful links wouldn’t you think that is a little suspicious? Usually, there is just no reason for a dentist practice to get lots of links unless the dentist gets arrested or goes viral for some other reason. 99.99% of typical dental practice websites just shouldn’t have lots of powerful links. (list of dental website companies)
Your Dental SEO Service Should Concentrate On Natural Local Links
Instead of getting some random link from a “powerful website” your dental practice should concentrate on local links. You don’t need to have the top dental website in the country. You just want to have the top dental website in your town or city.
Links from other organizations in your area will prove to Google that your dental practice is a vital part of the community. You should take every opportunity to give to your community (participating in parades, school events etc) and soon you will be paid back with powerful local links. Also, find lists of businesses in your community and make sure you are included on those lists.
Your Dental SEO Service Must Know Google Maps!
More and more, prospective dental patients are skipping dental websites and finding their new dentist in the Google Map Pack. (below)
Your dental SEO expert better be an expert at not just optimizing your dental website but also optimizing your Google Map Pack listing. Adding location-based content to your dental website will go a long way towards improving your Google Map Pack listing, Make sure your dental SEO service is experienced at helping dentist appear in the local listings map packs.
Avoid SEO Fly-By-Night Services
It is easy to promise big SEO results in 9 months if you plan to be long gone in 6 months. The SEO world is unfortunately filled with scammers and amateurs. Watch out for folks with generic email addresses like Hotmail and Yahoo. Those email addresses are often used by hard-sell, alleged SEO experts who are here today and gone tomorrow.
Also, watch out for folks with no websites. They are doing SEO but they don’t have a fully developed website?? That should be a major red flag!!
Check out other Dental Marketing articles from ConversionSmiles
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