Dental SEO Tips Archives - Dental Patient Marketing

April 22, 2019April 22, 2019

Dental SEO Service Checklist

Looking for a dental SEO service? This must-read checklist will help you find a dental SEO service that will help your dental practice get on page one of Google and not get ripped off. Also, in this article, you will learn how to avoid Google SEO penalties and SEO scammers.

Find A Dental SEO Service With Experience Helping Dentists

There are seemingly millions of SEO experts who want to work with dentists. Just check your email inbox, on a daily basis you should see tantalizing offers from all kinds of alleged search engine optimization experts. Unfortunately, most SEO companies are generalists and are happy to work with landscapers, plumbers, e-commerce companies or whoever is willing to write them a check. The SEO experts might know SEO but they don’t know dental SEO.

These generalist SEOs could possibly help grow your dental practice. However, it is probably not a good idea to waste time and money with them. Don’t let them figure out Dental SEO on your dime and your time. Instead, look for dental SEO services that have a track record of actually helping dentists.

True dentist professional SEO services will understand and actually care about dental websites, dental SEO keywords, dental practices, and even dental patients. Find a service that can already “speak dentist.” If an SEO expert talks about finding your dental practice “customers”, run the other way – you want an SEO service that knows they need to find you “patients”.

Find A Dental SEO Service That Can Help Create Dental Marketing Content

Google is always hungry for new content. However, most dentists don’t focus on creating new dental related content because the process can be time-consuming and painful.

If you truly want to set your dental practice apart from other dental practices and climb to the top of Google you must have a content creation strategy. Your dental SEO service should lead the charge for you to make sure your website is constantly churning out new dental related content. It doesn’t have to be the best SEO content in the world. There just needs to be a lot of content and of course, it needs to be content that represents your practice well and content you actually want your patients to read.

The dental SEO service you choose doesn’t need to necessarily create the content but they should at least be mapping out a plan for dental blog posts, in-depth dental procedure pages, etc.

If you are a dentist in Birmingham, Alabama and you want to be found for dental implants, you better make sure your dentist website publishes lots of new content related to dental implants. If you simply have a single dental implants page like every other dentist in town, why would you expect Google to rank your dental website higher than the other sites?

PRO TIP: Want an easy way to create dental marketing content? Simply interview the dentist. Ask common dental patient questions and simply add the questions and answers as a new blog post. This is potentially a 10 minute job and can potentially pay off with years of new dental patients.

Avoid Dental SEO Services That Focus On Link Building

FREE DENTAL MARKETING PLAYBOOK!

Many dental SEO services will try to convince you that they will be able to magically propel your dental website to page one of Google by simply purchasing some links from other popular websites. Link building is an age-old, SEO trick to show Google how trusted a website is by other websites however dentists need to use link-building strategies with caution.

Link building still works but Google is smart enough to know most local dentist websites won’t actually ever get big powerful links from CNN.com or some other website with very high page authority. Purchased, powerful links are not necessary to get found in Google. You probably found this dental marketing website through a Google search and we promise you we have never paid for a single link.

Google is investing a ton of money in machine learning in order to improve their algorithms. If you think, your SEO guy is going to keep outsmarting Google much longer, you should think again.

If you were Google and you saw a local dentist office was getting lots of powerful links wouldn’t you think that is a little suspicious? Usually, there is just no reason for a dentist practice to get lots of links unless the dentist gets arrested or goes viral for some other reason. 99.99% of typical dental practice websites just shouldn’t have lots of powerful links. (list of dental website companies)

Your Dental SEO Service Should Concentrate On Natural Local Links

Instead of getting some random link from a “powerful website” your dental practice should concentrate on local links. You don’t need to have the top dental website in the country. You just want to have the top dental website in your town or city.

Links from other organizations in your area will prove to Google that your dental practice is a vital part of the community. You should take every opportunity to give to your community (participating in parades, school events etc) and soon you will be paid back with powerful local links. Also, find lists of businesses in your community and make sure you are included on those lists.

Your Dental SEO Service Must Know Google Maps!

More and more, prospective dental patients are skipping dental websites and finding their new dentist in the Google Map Pack. (below)

Your dental SEO expert better be an expert at not just optimizing your dental website but also optimizing your Google Map Pack listing. Adding location-based content to your dental website will go a long way towards improving your Google Map Pack listing, Make sure your dental SEO service is experienced at helping dentist appear in the local listings map packs.

Avoid SEO Fly-By-Night Services

It is easy to promise big SEO results in 9 months if you plan to be long gone in 6 months. The SEO world is unfortunately filled with scammers and amateurs. Watch out for folks with generic email addresses like Hotmail and Yahoo. Those email addresses are often used by hard-sell, alleged SEO experts who are here today and gone tomorrow.

Also, watch out for folks with no websites. They are doing SEO but they don’t have a fully developed website?? That should be a major red flag!!

Check out other Dental Marketing articles from ConversionSmiles

11Top Google AdWords For Tips For Dentists

Dental Marketing Agency – Full Service Vs. Niche

Dental Marketing Books To Grow Your Dental Practice!

LocalMed – Dentist Appointment Online Scheduling

2019 Dental Marketing Playbook!

ConversionSmiles is a Dental Marketing Company

March 9, 2019March 9, 2019

Questions You Must Ask A Dental SEO Expert!

What experience does the “dental SEO expert” have with other dental offices?

Dental SEO is a different animal than other search engine optimization challenges. A dental SEO company needs to be extremely familiar with dental keywords that can attract a high volume of high quality, profitable traffic. If the dental SEO company isn’t familiar with everything from dental implants to dental veneers, you should keep looking for a new dental SEO company. (list of dental seo companies) You need to find a dental seo firm that understands challenges dental patients are looking to solve, so that your dental website can be optimized to solve those problems.

How long will it take for the “dental SEO expert” to rank your dental practice with SEO?

If the dental SEO agency says they can rank your dental website in a week or month, you should probably run the other way as fast as you can. All good SEO takes time. Google will decide over time that your website deserves to be ranked for important dental keyword terms. Any company promising super quick results is either dishonest, inexperienced or trying to cheat the system.

What will the Dental SEO linking strategy be?

Google loves links! Part of SEO is really a popularity contest. If Google sees a website is getting lots of links from high quality websites that is an indication that other websites think your website is worthwhile. Having many good quality links can be great. However, too many links or cheating the link system can be really, really bad.

Google is using machine learning more and more to better understand when a website is trying to cheat the link system. Google has decades of traffic history and link profiles for dental websites. They know what is typical. They also can quickly figure out what is out of the norm and punish website for cheating the system.

If your dental website gets lots of links quickly, you can expect Google will take a close look at what is going on. If your dental website quickly gets links from suspicious high authority websites, you can expect Google will eventually figure out you are trying to game the system. The truth is a typical dental website won’t and shouldn’t get a large number of high-quality links. Don’t worry about it, you can win the dental SEO game without crazy links. Just concentrate on great quality content that helps dental patients.

How will the “dental SEO expert” help with local links?

Local links are a different story. It is very likely that your dental practice will and should get links from other websites in your local community. Many times getting a local link is as simple as asking and being an active member of the community.

Great dental local links can come from other local businesses, non-profit organizations, local media, and even local bloggers. Local links are very powerful because your number one job when it comes to dental SEO is proving to Google that your dental office is part of the local community. Proving that you are dental practice is not a big deal – proving you are local and relevant is trickier.

How will the “dental SEO expert” help with content creation?

If important dental keywords don’t exist on your dental website, you should not expect that Google will offer up your website in search results. For example, if you want to get found for the term “All-on-4 Dental Implants” you better make sure you have a web page that concentrates on “All-on-4 Dental Implants” and also includes references to your town or city/name.

For instance, CPW Dentistry in NYC wants to get found for All On Four Dental Implants so they have created a page that is specifically dedicated to that term along with their city which is NYC. Google has almost no choice but to offer the page in the search results because it is so closely aligned with the user intent for the search “All-on-4 Dental Implants” NYC. If closely related content doesn’t exist, don’t expect to get found for certain dental keyword searches.

If your “dental SEO expert doesn’t have a dental content strategy, you need to find a real dental seo company.

Does the dental SEO service help with map listings, or the 3 pack?

Most dental searches have local intent. Google loves to show a map and the 3 pack of local listings for local searches. Many prospective dental patients are skipping dental websites altogether and just dialing the number from the 3 pack right from their mobile phone. It is becoming more and more critical that dental practices optimize for local map searches if they want to win the dental SEO game.

If your dental SEO company is not optimizing your Google My Business listing you should probably look for dental SEO firm that can.

What is the “dental SEO expert’s” website?

The SEO industry is filled with con artists and amateurs. If someone is contacting you with a Yahoo or Hotmail email address and does not seem to have a website themsel that is a huge red flag. If the dental SEO agency knows SEO so well, why the heck would they not use SEO to attract clients to their business. It just doesn’t make sense.

Can the “dental SEO” expert offer examples of customers they have had for more than one year?

A dental PPC agency is able to prove themselves within a couple of weeks. With a dental SEO company, it can take 12 months plus. For this reason, it is imperative to determine that the dental SEO firm has been able to get results for other dental practices. Waiting a year to find out a dental SEO company CAN NOT actually help is just too big of an opportunity cost for a dental practice.

Does the “dental SEO expert” try to trick Google or give Google what they want?

It is Google’s world and we are just living in it. Do you really think your dental SEO guy is smarter than the Stanford PHDs working at Google. Just guessing but he probably isn’t. If he is sending garbage links to your website for quick results watch out. Google will catch him and you will have to live with the consequences for years to come.

If you can make a reasonable argument that your content is better and more relevant than your competitors, you will start to get page one results. If you have crappy content but are cheating the system, your website won’t stay on page one and it shouldn’t.

What other dental SEO services does the dental SEO agency offer?

Does the dental SEO agency offer other services like PPC or web design? If they offer Dental PPC that’s great. Just make sure it is obvious which traffic is coming from Dental SEO and which traffic is coming from Dental PPC efforts.

If they don’t offer dental website design, make sure they have a strategy for helping you improve your on-page SEO and website design. If you have a slow, badly designed, badly written website, the best dental SEO expert in the world won’t be able to help much.

Other Dental Marketing Articles That Might Interest You

Dental SEO Tips – Free Instant eBook

11 Top Tips For Google AdWords For Dentists 2019

Crazy Easy Thing That Can Really Help Dental SEO!

Dental Marketing Companies List

ConversionSmiles is a Dental Marketing Company.

November 23, 2018November 23, 2018

Dental Marketing Agency – Full Service Vs. Niche

[Advantages and disadvantages of choosing a full-service dental marketing agency vs. a niche dental marketing agency. Advantages and disadvantages of choosing a niche dental marketing agency vs. a full-service dental marketing agency.]

If you own a dental practice and can find a full-service dental marketing agency that does “everything” well and is affordable, you are done. You don’t need ConversionSmiles and you don’t need this article.

What do we mean by “everything”? Too much to mention here, but a true full-service dental marketing agency should be able to help dental practices with…

Dental SEO (Dental Search Engine Optimization)
Dental Google Maps Management
Dental Google Ads Management
Dental Patient Retargeting with AdWords
Dental Marketing Chatbot Design & Management
Dental Facebook Ads Management
Dental Patient Retargeting with Facebook
Dental Bing Ads Management
Dental YouTube Ads Management
Yelp Ad Management
Dental Video Production
Dental Postcards
Dental Website Design
Dental Website Management
Dental Blog Post Creation
Dental Logos
Dental Marketing Consulting
Dentist Reputation Management
Dental Direct Mail
Dental SMS Messaging
Dental Landing Page (conversion rate optimization)
Focused Dental Marketing (Dental Implant Marketing, Invisalign Marketing)
Dental Office Front Desk Training
Call Recording & Call Tracking
Call Auditing
Much, much more…

Full-Service Dental Marketing Agency Advantages

A Dental Marketing Agency Is A ‘One Stop Shop’

There’s one “neck to choke”. Dentists are busy. They like the idea that there is one place to go with any dental marketing problems.

A good full-service dental agency should either have in-house dental marketing expertise or at the minimum be able to find the answers and solutions the dental practice needs.

Overall Vision & Execution Of Dental Marketing For The Dental Practice

Great dental marketing should start and stop with a plan.

A good dental marketing agency should be able to understand why a dental logo is right or wrong for a particular practice as the logo relates to the dental website and the image the dental practice is looking to portray.

The full-service dental marketing agency should be able to coordinate postcard mailings, Facebook ad management and anything else to make sure the dental practice is busy but not too busy.

General Expertise In Dental Marketing

A full-service dental marketing agency should have expertise and awareness of everything related to dental marketing. At the time of this writing, dental Facebook ads are hot and relatively cheap.

A great dental marketing agency should be pushing their dental practice client toward the right dental marketing strategies that provide the best ROI at any given time.

Full-Service Dental Marketing Agency Disadvantages

‘Jack of All Trades – Master of None’

It is incredibly difficult to be incredibly good at Dentist Google Ads, Dental SEO, Dental Websites and Dental Postcards. All of the dental marketing services listed above require very different skillsets.

If you are considering a dental marketing agency, make sure the agency is big and has dedicated teams with specific subject matter expertise. (example Google ads team, Dental SEO team, etc)

“The Fries With That” Mentality

Many dental marketing firms add on extra dental marketing services so they can be more attractive to dental offices and so they have an excuse to upsell their customers.

Some less scrupulous dental marketing firms might say they do Dental SEO even though they really focus on Dental PPC and Dental websites. The practice is left with a good dental website that is reliant mostly on dental ppc.

Most dental marketing agencies are looking to increase the revenue per dental office customer. Adding on dental marketing services is easy. Fulfillment and being great and a wide range of dental marketing services is hard!

Full-Service Dental Marketing Firms Are Expensive

A great full-service dental marketing agency is expensive and they should be. Coordinating and executing multiple dental marketing campaigns for a single dental office is difficult and expensive. The firm needs to hire and compensate marketing experts or your dental office won’t get what you are really paying for.

Niche Dental Marketing Agency Advantages

They Have Seen It All

A niche dental marketing agency has seen it all in their niche. Want to be great at dental Facebook ads? Find an agency that exclusively focuses on dental Facebook ads.

Why? Because they will have a deep understanding of the minutia, pitfalls, and opportunities that await dentists with Facebook advertising. The same is true for the niche dental SEO agency, niche dental Google ads agency etc.

A niche dental marketing firm “lives and breathes it”. A full-service dental marketing agency without expert teams, “live and breathes it” sometimes.

Scalability

There are economies of scale that just make sense for niche dental marketing agencies.

For instance, at ConversionSmiles we know what dental keywords work and do not work. We know what negative dental keywords must be included in every dental AdWords campaign. We know dental ad copy that works and dental ad copy that does not work.

Because we focus 100% on dental PPC, we are not distracted by broken dental websites, dental postcard mailings or anything else. We are master of our craft.

Niche Dental Marketing Agency Disadvantages

Niche Dental Marketing Firms Don’t Do It All

ConversionSmiles is definitely a niche dental marketing agency but we admit there are disadvantages.

Because we don’t develop websites we don’t have full control of our clients’ websites. Obviously, the better a dental website is designed the more success a dental office can have with dental ppc.

If your dental website company does dental PPC perfectly – stick with them. If they are great with websites but stink with dental PPC maybe you should call us.

A Number Of Niche Dental Marketing Agencies Can Be Expensive

It can be expensive if you work with the perfect dental PPC company + the perfect dental SEO company + the perfect dental website company, etc.

We recommend you focus on where you need help the most. If you stink at dental seo, call in the experts and get some real help. One year of dental SEO expertise might provide fruit for many, many years.

The same is true for dental PPC agencies. If you can get a firm like ConversionSmiles to rebuild and optimize your dental ppc campaigns, you will likely see benefits for many years to come even if you no longer work with us. (as long as you don’t have some other non-expert come in and screw it up)

Final Note

At ConversionSmiles, we don’t offer dental SEO services even though we are really good at SEO. How did you find this page? Probably because of our SEO efforts. We also rank extremely well for ultra competitive keywords like Dental Adwords, Dental Google Ads, and Dental Patient Marketing.

So, why don’t we offer dental SEO services? Because we are good at SEO but we are not awesome at it. We only want to do stuff for dental practices that we are awesome at. We are just weird like that.

As far as dental website design, we don’t do that because we suck at it! ; )

ConversionSmiles is a dental PPC company.

Other Articles That Might Interest You

CallRail – Call Recording For Dental Marketing

LocalMed – Dentist Appointment Online Scheduling

9 Dental Patient Marketing Ideas – Find Patients In 2018!

November 21, 2018November 22, 2018

2019 Dental Logo Design Ideas & Best Practices

[This article is a resource for dentists looking for help with dental logo design ideas to start or restart their dental practice marketing. Dentist logos can be cheap but they are very expensive if they don’t help your dental practice win and keep dental patients. ]

Why Dental Logos Matter

It is critical for dental practices that dental patients start to “know, like and trust” them. Dental logos can help make that happen.

KNOW

A good dental logo can help dental patients remember (KNOW) your dental practice. A dentist can expect a prospective dental patient will look at 3-5 dental websites before selecting a dentist. A good dental logo will help the dentist set themselves apart from the pack.

The digital journey for a prospective dental patient will likely take a number of days or weeks. A memorable logo will help the patient remember the dental office throughout their journey and can help make follow-on dental remarketing more impactful. (Learn more about Dental Remarketing)

LIKE

A great dental logo can help dental patients start to feel good about (LIKE) a dental practice. We all have an immediate response consciously and unconsciously when we see a logo we like. Any positive feelings we have about the logo we transfer to the dental office.

The best dental logos can sometimes be super simple because our brains are typically wired to like simple stuff so we don’t have to work so hard.

TRUST

The best dental logos will instill confidence (TRUST) in the dental patient that your dental practice can actually help them. A modern, clear dental logo telegraphs to the dental patient that the dentist invests in quality. (alternatively, a patient might subconsciously wonder if a dentist is investing in the latest, greatest technology if they are not willing to invest in a simple logo)

Looking For Free Dental Logos?

You can definitely create free dental logos but we highly recommend against it. We created the free dentist logo below in about two minutes with free logo maker & logo creator https://www.designevo.com. The problem is the dental logo looks like it took about two minutes of work and looks like it cost very little to create.

A bad logo is not really a great way to get dental patients to know, like and trust your dental practice.

Don’t get us wrong DesignEvo and other free logo makers can be a great resource for some small businesses. However, a dental practice invests so much money in their overall dental marketing plan that it makes no sense to ‘cheap out’ when it comes to the dental logo.

These free tools might be helpful to create sample ideas to help a professional logo designer understand your needs/wants when it comes to dental logo design.

How To Create a Great Dental Logo Inexpensively

The Fiverr Option – Dentist logos starting at $5

Fiverr.com is a website that can help with everything from graphic design, to digital marketing to videos starting at only $5. How do they do it?

Fiverr.com is a collection of freelancers from all over the world who typically have a lower cost of living and are able to produce high-quality results at low prices. The site starts with a low starter price but then upsells to a higher price.

However, even with the upsell a dentist might be able to get a fantastic dental logo for only $15-$25.

The key thing with Fiverr is to find a freelancer that has sample dental logos you like and also has lots of great reviews. Also, it can be a good idea to find a logo designer that allows for free revisions so you can tweak the logo.

The downside of Fiverr is once you pony up the $5-$25 and get a couple of revisions you are stuck with that logo and logo designer until you start the process again.

The Crowd Sourced Dental Logo Design Method

Post a logo project on DesignCrowd or a similar crowd-sourcing website and get dozens of custom logo design ideas for your dental business from a community of professional logo designers.

The benefit of working with an outfit like DesignCrowd is you will have multiple logos to choose from and the logo designers are super motivated to create an awesome logo because they don’t get paid unless you choose their logo design.

Another option similar to DesignCrowd is 99Designs. For these type of services expect pricing to be around $100-$300 depending on coupons, quality etc.

Don’t Get To Attached To Your Dental Logo

As you see above, you can create cheap dental logos. Even big brands occasionally change or refresh their logos. Although, you will be super familiar with your logo your community really won’t be.

Design is constantly changing and evolving. Every few years you should reconsider if your dental logo is the image that best fits your dental practice.

Let Your Dental Crowd Decide Which Dental Logo Is Best

When deciding on a logo, don’t trust yourself. If you love your dentist logo, but 9 out of 10 people hate it, you need to find another logo.

You should take to Facebook and Linkedin to share your design ideas and get a consensus of what people love and hate. You can still go by you gut but your gut should be informed by understanding what most people love and hate.

Dental Logos By Dental Marketing Companies

A dental marketing company might be able to create an amazing dental logo for your practice. You should just be prepared to pay substantially more money for the privilege.

Logos by Dental Marketing Companies CONs

Expensive
Time Consuming
Fewer Choices Than Crowd Sourced
Dental marketing company might be outsourcing to crowd sourced site listed above.
You could go with the ‘best of the worst’ because you don’t want to hurt feelings

Logos by Dental Marketing Companies PROs

A dental marketing company really understands dental. (theoretically!)
A dental marketing company is likely to work with you consultatively
A dental marketing company can match your website / other dental marketing collateral to your dental logo.
A dental marketing company has experience working with dentists.

If you are very particular about the design (and have the budget) your dental marketing company or a dental marketing consultant might be your best bet.

But if nothing else, make sure they know that you know that other great options exist. (if they don’t have in-house graphic designers they shouldn’t charge a premium as if they do) Let them know they can’t get away with charging you a small fortune!

Dental Logo Ideas

Need Dental Logo Ideas? Here’s an idea. Use Google Images to check out dentist logos in some top cities. Top cities can be ultra competitive and a dental practice is more likely to invest in a great dental logo.

Below you will see we searched for “dental office logo NYC”. If you were to scroll down you would see hundreds upon hundreds of dental logos.

You can try similar searches for other top cities to get ideas for your dental practice logo – just change out NYC with Miami, San Francisco, Chicago etc.

Make sure to click the Images tab on the main Google search page.

Dental Logos Can Impact Dental SEO, Dental AdWords, and Other Dental Marketing

No pressure but your dental logo design is one of the most important decisions you will make. Your logo will impact all aspects of your dental marketing campaigns.

Dental SEO & Logos

A great logo can give your website visitors confidence to stay and poke around your dental website longer. Even if the website visitors never become dental patients this will have a positive impact on your dental SEO.

Google likes when your website visitors stay longer as that is an indication they are liking what they found.

Imagine the opposite scenario. The visitor sees a low-end logo and decides they don’t want low-end dental care. They will bail on your website quickly and that is a bad signal for Google – the mighty search engine will punish you with fewer visitors in the future.

Google Ads & Logos

Many dentists spend $5 – $15 per click for a single Google ad click. The click leads the Google ads clicker to a landing page that will include your logo.

It is important that your landing page is simple, clean and clear. Your dental office logo is a great way to telegraph subconsciously that your dental practice cares about investing in quality. If this simple thing can get 5 more people per month to actually fill out a form, what kind of impact would that have on your dental practice?

Other dental marketing articles you might like..

Dental SEO Tips

Dental AdWords Get Started

Dental SEO Companies List

Dental Website Companies

ConversionSmiles is a dental marketing company.

November 14, 2018

Dental Implant Marketing In 2019

[Dental Implant Marketing. Dental practices looking for more dental implant cases will need to focus on Facebook, Google Ads, SEO in order to effectively compete in the crowded dental implant marketing space in 2019 and beyond.]

Why Should Dental Practices Invest In Dental Implant Marketing?

Dental practices that invest in dental implant marketing can attract dental patients looking for help with a single dental implant but end up with a patient needing all on fours, bridges and partials, immediate dentures or other treatment options.

Someone looking for help with dental implants needs serious help and if your dental office provides excellent services you will likely have a patient for life.

How To Improve Dental Implant Marketing With SEO

Some dentists wonder why they don’t get many calls from patients looking for help with dental implants. One reason can be their dental website does not talk about dental implants much or at all.

If your dental office website does not include dental implant keywords, you should not expect to get calls from in-market dental implant patients.

The reason is that patient is Googling terms like “dental implants”, “all on four”, “tooth replacement” and finding your competitors websites.

Google is smart but they won’t read your mind. If you are serious about dental implants marketing, you have to get the keywords on your dentist website.

Make sure “dental implants” appears on your main page and create individual pages related to dental implant topics.

Below is a partial list of dental implant marketing keywords. For a complete list, check out this post – Dental Implant Keywords for SEO & Google Ads

dental implants and bone loss
dental implants and dentures
dental implants and diabetes
dental implants and smoking
dental implants average cost
dental implants before and after
dental implants bone graft
dental implants brands
dental implants cheap
dental implants cost
dental implants cost near me
dental implants definition
dental implants dentist
dental implants finance
dental implants florida
dental implants for 80 year old
dental implants for dentures
dental implants for free
dental implants for low income
dental implants for seniors
dental implants front teeth
dental implants full mouth
dental implants full set
dental implants good or bad
dental implants groupon
dental implants how much
dental implants hurt
dental implants images
dental implants in one day

Dental Implant Marketing With Google Search Ads

Dental Implant Google Ads can be very expensive. The key is to make sure your Google ads are clickable and clickable by the right people.

Above you will see the top dental implants Google ads currently running in NYC at the time of this writing.

You might notice both ads are very clear that the practices can help with dental implants. Both Google ads use the term dental implants six times. The second ad uses the term implant eleven times.

Give the people what they want. If they are looking for dental implants – don’t beat around the bush, talk about dental implants in your Google Ad!

You should also notice that both of the top dental implant Google ads running in NYC provide specific prices. This might not be the right thing to do in every market but is done for a specific purpose.

Providing price can be very attractive to someone who is ready to take action. Giving a price up front also helps avoid clicks from price shoppers just scoping out pricing but not ready to invest in their smile. Finally, if the price in the Google ads is too high, the person who can’t afford to do business with your dental practice likely won’t click and waste your AdWords budget.

With more advanced Google AdWords targetting, smart dental practices can target specific locations and even household incomes.

” Demographic targeting for Google Ads Search campaigns can include: Age: “18-24”, “25-34”, “35-44”, “45-54”, “55-64”, “65 or over” and “Unknown” Gender: “Female”, “Male” and “Unknown”
Household income “Top 10%”, “11-20%”, “21-30%”, “31-40%”, “41-50%”, “Lower 50%”, and “Unknown” Source Google.com

Of course, Dentists should be careful with targetting because with dental implant financing people of almost any income can afford dental implants.

Dental Implant Marketing With Remarketing

Every dental office investing in dental implant marketing should definitely be taking advantage of remarketing from Google.

A typical dental patient will spend weeks/months considering their options before actually taking action and going through with a serious dental procedure.

If someone has clicked on one of your dental implants ads or visited a dental implant page on your website, it is super important to “stay in front of them” with the help of Google Ads remarketing.

Ever checked out a coffee maker on the web and then been followed around the internet with ads for the same coffee maker? That is Google AdWords remarketing. For a tiny amount of money, you can stay in front of folks looking for help with dental implants and get them to take action.

You can learn more about Google Ads Remarketing on our page —-> Google Ads Remarketing For Dentists

Dental Implant Marketing On Facebook

Facebook dental implant marketing is an entirely different animal than Google Ads or SEO. Instead of finding patients who are actively looking for help with dental implants, on Facebook a dental practice can educate their market that dental implants are a viable option for folks with missing or problematic teeth.

With Facebook dental implant marketing, a dental office should not expect to run a Facebook ad and immediately convert every lead into a dental patient. That just won’t happen.

Facebook Dental Implant Funnel

Dental practices need to create a Facebook funnel. Practices need to stay in front of patients with email marketing, retargeting on Facebook and Google.

The first click of a Facebook ad or ‘form fill’ by a prospective dental implant patient is the beginning of the journey. The dentist needs to get the patient to “know, like and trust” them over time. Great content and videos can help answer patient questions so they will become ready for a consult. Facebook ads will pay off – just maybe not tomorrow.

Dental Procedure Financing

Oftentimes, the best dental implant marketing in the world will fail if the dental office does not provide a dental patient with reasonable payment options. Consider offering third-party financing or working with an outfit like Compassionate Finance so dental patients can pay monthly while you receive the benefits of interest overtime to diminish risk.

Want More Single, Multiple, Or Full Arch Implant Cases? Consider a trial with ConversionSmiles.

ConversionSmiles is a dental ppc company.