Smart marketers of any kind are using video. Smart dental marketers are also starting to use dental video more and more.
Here are some reasons why dental videos are important to any modern dental marketing strategy.
Longer Time On-Site – Google looks at “time on site” to determine how satisfied the web searcher is with a particular result. If the searcher returns to the search results in 3 seconds Google will assume that is a bad result. If the web searchers stay for many minutes watching a video, Google will assume that is a better result.
Deeper Brand Impression – Let’s face facts. No matter how beautiful your dental website is (list of dental website companies) a new dental patient is probably barely looking at it. The reality is the prospective dental patient is just quickly looking to see if your dental practice provides a particular procedure and then are trying to figure out how to make a dentist appointment. A great dental video allows your dental practice to tell your brand story in a fun and compelling that keeps the interest of the new patient. A dental patient is likely to remember a good dental marketing video a month later. Sorry, but they probably won’t remember anything else about your dental website a week later.
A New Marketing Channel – As more and more dental patients rely less and less on dental websites, it is important to beef up other marketing channels. YouTube is the world’s second-largest search engine! Adding a dental marketing video to YouTube provides patients another place to learn about your practice. You can make sure your dental video is seen by your local audience by adding the right organic keywords or by promoting the video with Google Ads.
Talk To Your New And Current Patients – Video allows you to talk to patients in your own words. Ultimately, a dental patient doesn’t know or care where you went to school or what fancy equipment you use. Ultimately, they choose you as a person. Video allows you to show who you really are as a person. Video allows you to communicate and say things thing you might never want to write on your dental website.
Google Loves Video – Google is openly encouraging websites to use video. Don’t be surprised if including video is a requirement to be found on search engines in the coming years.
A YouTube Video Link – Adding your dental marketing video to YouTube will also allow you to give Google more powerful signals about your dental practice. To start, you should make sure your video includes a link back to your website and your GoogleMyBusines business listing. Also, you should make sure your YouTube video includes the location details included on your website. This will help your dental practice get found locally in search results and in Google map listings.
Promote Dental Procedures – A dental video is a great way to promote a particular dental procedure while showcasing your expertise. For instance, if you want more dental implant patients it is a good investment to create a dental implant video. The video will show new patients that you are serious about dental implants. The video will let the patient know you are a true dental implant specialist and not just a dentist who dabbles in dental implants occasionally.
PBHS – Blurb from their website. “Take your website to the next level and make a profound first impression on your potential patients with PBHS Launch Video in-office video production services. Our team of videographers will come to your office and create stunning, professional, high definition videos of your practice.” https://www.pbhs.com/video-marketing/
Green Gorilla Medical – Blurb from their website “At Green Gorilla Medical we produce Dentist Videos for Dental professionals who rely on the web for new patients. Dentist Videos are a powerful marketing tool that convey both information and emotion. They help new patients in the dentist selection process to “meet you” before they ever meet you.” https://www.greengorillavideo.com/dentist-video-marketing/
Blue Corona – Blurb from their website “If you’re looking to incorporate video into your marketing plan, you’re making a smart move, and your customers (and your wallet) will thank you. Blue Corona has a proven track record of creating engaging videos for all types of video marketing campaigns, including social media videos, website videos, and video advertising. If you want your videos to pack a punch and captivate your audience, we’re the video marketing company for you.” https://www.bluecorona.com/video-marketing/
Orthodontic marketing can be extremely effective with Google ads because orthodontists are able to get found by people actively looking for an orthodontist. Today, we will look at how orthodontists in some U.S. top cities are using Google ads to market their orthodontic practices.
Orthodontic Marketing With Google Ads In NYC
First, let’s look at Designer Braces advertising in Manhattan, NY. Designer Braces is able to secure the top spot on Google for the simple keyword “orthodontist”. (Looking for orthodontic marketing keyword ideas? Check out our dental keyword list.
Here are some things we love about this orthodontist ad.
The search term is Orthodontist and the ad writer is smart enough to make sure that exact term is featured both in the blue headline and in the green display line. This helps catch the searcher’s eye and keeps them reading this orthodontist ad.
We love the phrase “Your Local Family Orthodontist” in the ad headline. “Your” immediately makes the ad about the searcher rather than the orthodontal practice. “Local” gives the immediate impression th Designer Braces is not a big chain. “Family” is a powerful word that conjures up warm, loving feelings of trust which helps attract folks scared of a clinical, cold, impersonal orthodontic experience.
The other phrase “Easy Steps to a Fantastic Smile” in the ad headline is also fantastic. Someone doing a Google search is looking for a solution. Using the term “Easy” in a Google ad is a powerful technique because ultimately people are looking for a simple answer to their problem.
The ad writer immediately mentions Invisalign to make sure folks looking for Invisalign (which is popular in NYC) will keep reading. Also, the use of the TM symbol has been proven to increase Click Through Rate as it builds trust and authority.
The phrase “Established in 1984” establishes trust by telling the searcher the orthodontist has lots of experience and a reputation to live up to.
The only improvement we would suggest is a strong Call To Action to encourage more ad clicks. The ad does say “Easy appointments” and “Call Now!” but we would recommend the orthodontist try “Get Free Consultation Now!” and place that phrase either at the beginning or end of the ad so it does not get lost in the middle.
Orthodontic Marketing With Google Ads In Atlanta
Now, let’s look at a Google orthodontist ad that is on the top of the first page of Google in Atlanta, GA. Alliance Orthodontics uses price to drive clicks from budget-conscious Google searchers.
Here are some things we like and think could be improved about this orthodontist ad…
Using the term “Most Affordable” will definitely get clicks from people looking for the best deal on braces. However, an orthodontist using this pricing technique better be able to back it up by providing comparably lower pricing. Also, because this technique will illicit a lot of clicks the orthodontist needs to ensure the landing page and front desk can actually convert the clicks into patients.
We think it is smart that this orthodontist uses a price range of “$89- $129” rather than just simply saying starting at $89. Setting expectations is important because it is very costly when someone ultimately decides not to get braces because they can’t afford what you offer. Using real numbers can be a very effective technique to get clicks but orthodontists need to be careful because when there is lots of competition this can quickly be a ‘race to the bottom’.
One missed opportunity is the orthodontist is not taking advantage of the display URL in the Google ad. The display URL is eye-catching because it is green and can essentially say whatever the orthodontist wants. For instance, instead of simply saying BracesInGeorgia.com is could say BracesInGeorgia.com/CallNow.
It also seems as though the orthodontic practice is not correctly taking advantage of Google ad extensions. Google ad extensions are fantastic because they make the ad bigger and potentially more relevant for the Google searcher. In this case, the advertiser has 9 locations so it would be a good idea to try location ad extensions. From Google: “Based on a user’s search and location, AdWords can automatically display a link to show your multiple nearby locations. When a user clicks on the address link, a new map panel appears to the right of the top search results that will showcase your additional nearby locations. This way, you can increase the chances that your customers find the ideal location for their search.”
Now, let’s look at a Google orthodontist ad that is on the top of the first page of Google in Chicago, IL. Yummy Dental & Orthodontics uses price to drive clicks from budget-conscious Google searchers.
Here are some things we like and think could be improve about the Yummy Dental & Orthodontics Google ad.
Often times, Google ads can all look alike. Making a Google ad different will make the Google ad stand out and that can help get more clicks that will lead to lower prices per click. In this case, Yummy Dental & Orthodontics seems to have made a deliberate decision to go after the huge market for kids braces at the expense of adult braces. Sure, they might be losing some clicks for folks looking for adult braces (which they offer!) but their ad will be so much more attractive to Mom’s looking for braces for their kids that they will end up with more patients. Also, Yummy Dental & Orthodontics offers full pediatric dentistry so they have a lot more to gain with a new child patient than just selling some braces.
It seems simple but we love that they use the Call To Action (CTA) that says “Schedule A Free Consultation!” Some people are very intimidated by the process of getting braces and would be afraid to just call up and ask questions. An explicit suggestion that a consultation is actually welcomed will make this orthodontist stand out and seem friendlier and less intimidating. CTAs are extremely important because most people need/want to be told to do something.
Social Proof in Google ads helps build trust so people want to do business with you. In this case, Yummy Dental & Orthodontics mentions they were featured on NBC Chicago. This is a smart way to build trust using only four words.
This orthodontist should also consider trying Callout Extensions to increase the size of their ad and make it more relevant. Callout Extensions allow a business to “callout” benefits that make them unique. For instance, Yummy Dental & Orthodontics might want to use Call Out Extensions like “Pediatric Dentistry”, “Multiple Locations”, “CareCredit Financing”.
If you found this Orthodontic Marketing Expert Tips article helpful, you might also enjoy these ConversionSmiles articles.
We often get asked for suggestions for dental marketing books. If you are serious about dental marketing, we say you should read every dental marketing book you can get your hands on.
Dental Marketing Books List
Becoming Remarkable – Fred Joyal
This book is fantastic and a must-read for any dentist serious about growing their dental practice. ConversionSmiles absolutely recommends Becoming Remarkable. Get it today! Filled with real-world examples, “Becoming Remarkable” covers a wide range of topics including:
How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable.
• New economic realities dentists can’t afford to ignore
• Harnessing the power of social media and online reviews
• What real patients say they want most from a dental practice
• Keys to building (and keeping) a 5-star team
• Embracing new technology-both in and out of your practice
Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It’s a must-read for the whole team, and a sure-fire recipe for long-term practice success.
Dental Marketing Hacks
Learn dental marketing strategies including..
Understanding your market
How to position practice in the marketplace
Step-by-step action plans
Developing a unique selling proposition
Creating your homepage, team page and service pages
Proven copywriting and blogging strategies
Demonstrating your expertise
Creating attention-grabbing headlines
Optimizing your blog posts for Google
How to make your blog posts go viral
Plus, much more…
Everything is Marketing: The Ultimate Strategy for Dental Practice Growth
“Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step-by-step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.”
Marketing the Million Dollar Practice: 27 Steps to Follow to grow 1/2 Million a Year
“Marketing The Million Dollar Practice defines the new paradigm of creating rapid growth and higher profits by generating loyal new patients for any professional practice. Dr Bill Williams, a dentist in Suwanee, GA, reveals 27 steps to follow to grow a practice 1/2 million dollars a year. Starting over with no patients, he grew from zero to $5.8 million in 10 years.”
How to Get New Dental Patients with the Power of the Web
“Imagine turning your dental practice into one that earns $5 Million per year – not five years from now, not ten years from now, but this year and starting right now. Think that figure is impossible? Think again. Doctor Westwood did it and you can, too – all with the power of the web.”
365 Days of Social Posts for Dentistry
“365 Days of Social Posts for Dentistry is a daily guide for dental practices to create funny, informative, educational and engaging social media posts centered around getting and keeping patients. Each day of the year includes examples of what to say and how to say it with links to live examples. “
It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice
“MARKETING The business of dentistry is more competitive than ever. An understanding of marketing will help you conquer this challenge. It All Starts With MARKETING-201 Marketing Tips for Growing a Dental Practice shares ideas, experiences and strategies to gain new patients and grow your practice. It will serve as a useful resource for the dental professional.”
“Dr. David Moffet is an international expert in dental practice management. With over 32 years of dental experience, he has developed a simple, practical, and incredibly effective way of increasing the number of patients you see… the amount of money you charge… and the percentage of large case revenues your patients will happily accept. In some cases, Moffet’s strategy has resulted in over $100,000 in additional cash flow in just weeks.”
The Ultimate Guide to Dental Marketing: A Concise, No-Nonsense Guide to Marketing Your Practice Online
“A must-have book for any dental practitioner, The Ultimate Guide to Dental Marketing is the first book to ever comprehensively yet succinctly cover all of the major aspects of modern online/Internet marketing specifically for dental practices. The book covers numerous topics, including practice branding, local search marketing, social media, and email marketing. Although each of the subjects within could easily support a book by themselves, the authors have worked hard to keep the vastness that is the world of Internet marketing boiled down to an understandable, actionable level in an effort to allow dental professionals reading it to not only understand the information presented, but more importantly to be able to put this information to immediate use in their businesses.”
Dental Practice Hero: From Ordinary Practice to Extraordinary Experience
“Dr. Etchison is not your average dentist. A visionary leader, he combines marketing and business knowledge, clinical excellence, and leadership to create a thriving growing practice. And he wants to share this special knowledge with you. It’s time to set off on a quest to implement systems that take your practice to the next level inspire your team to greatness and help you become the visionary leader who can transform your practice and your life. The intent of this book is to give you the systems to make you more productive, profitable, and less stressed out while working in your practice.”
Fully Booked: Dental marketing secrets for a full appointment book
“The definitive step-by-step dental marketing book. Helping dental professionals to successfully attract and retain patients.
Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices.”
[The Ultimate 2019 Dental Marketing Playbook is a resource for dentists who want to optimize dental marketing strategies in 2019 and beyond. This dental marketing playbook outlines new and old dental marketing techniques used by today’s most successful dental practices.]
Dental Marketing Play #1 – New Dental Practice Signage
Digital marketing for dentist matters a lot but don’t forget about your practice signage. Many dentists think a lot about their signage a lot when they first start their dental practice or when they move their dental office.
Ask yourself, if you were to move your dental office today, would you go with the sign you have now or would you splurge for more modern signage that fits your current image?
If you would splurge, it is probably time to upgrade your signage.
Every day prospective dental patients are driving by your dental office. Do you want to be the dental office that has “been there forever” or the dental office that seems to be modern and seems to be “keeping up with the times”?
Dental digital marketing is also impacted by your physical signage. Great dental websites include exterior photos of their dental practice. Also, your physical signage might show up on places like Yelp and Google Maps.
Make sure your dental practice sign makes you proud.
Dental Marketing Play #2 – Freshen Up Your Dental Logo
Dental logos also help to build trust with new and current dental practices. These days a new dental logo can be impressive, very inexpensive and easy to create.
Even big brands change up and modernize their logos periodically. Don’t worry about your dental patients not recognizing a new logo – they probably couldn’t recognize your current one either.
A great dental logo can help new dental patients get to know, like and trust your dental practice. A great, modern logo can help telegraph to patients that you invest in your dental practice. A good logo can make the difference between someone who sticks around on your website or not. A good logo can build trust and help inspire a patient to fill out a form or call your dental practice.
Dental Marketing Play #3 – Modernize Your Dental Website
Does your dental website look old and generic? If you are serious about dental marketing, you need to give patients a modern dental website experience. Your website needs to show off the personality of your dental practice or website visitors will think you are hiding something.
Don’t get too fancy with your dental marketing website. Just make sure it looks good, is easy to use and has great content.
Dental Marketing Play #4 – Make Your Website Mobile Friendly
Your dental website is mobile friendly, right? If not, forget everything else and make it happen. You can expect the majority of your website visitors will visit your dental website from a mobile phone. If your website is not easy to navigate on a mobile phone, FIX IT NOW!!! (whatever you do, don’t spend money on Google or Facebook ads if your website is not mobile friendly)
Dental Marketing Play #5 – Create Dental Landing Pages
If running ads on Google, Facebook or elsewhere online, you must have landing pages that correlate with the dental ads.
For instance, if you are running Google ads for dental implants, the Google Ad must lead to a page on your website that specifically talks about dental implants. A landing page with relevant information will make it much more likely that the ‘ad clicker’ will fill out a form or call your dental office.
Sending a dental patient to a main page that talks about dentistry is no longer good enough. The dental patient needs to quickly understand how your dental practice can help them with their specific problem.
Dental Marketing Play #6 – Post New Content Once Per Week
We know you hate it. We know you are too busy. We don’t care.
If you are serious about dental marketing, you need to post new dental related content on your website once per week.
A blog with new content does two things that Google loves.
New content tells Google your dental website is still alive and well. If Google needs to decide between two identical websites and one is updated more recently, guess which one they choose? Yup, the updated one.
New content also gives you an excuse to use keywords that might not otherwise appear on your dental website. Example. Your homepage might not use the words, “Dental Implants, Typical Cost, Jupiter, Florida”. However, a blog post might include all of those dental keywords. (Find dental keywords here – Dental Keyword List.)
Dental Marketing Play #7 – Use Some Real Dental Office Photos
Stock photos can work in some places on your dental website. However, you should make sure you include some real pictures of real people. Your dental website will become much more real and memorable with pictures of real people. (just make sure you get waivers from dental patients!)
Dental Marketing Play #8 – Get Some Local Links
Don’t worry too much about links. Google doesn’t expect a local dental office to have thousands of links or lots of powerful links.
However, some links from other local business or local websites can go a long way to send Google the signal that your dental website is relevant to a specific local area.
Dental Marketing Play #9 – Link To Some Local Stuff
Beyond just getting local links, you can show Google your dental practice is relevant to a local area by linking to websites related to your local area.
Linking to local events and organizations is also a great way to show dental patients that you are connected to the local community.
Dental Marketing Play #10 – Use Dental Keywords
There are tons of keywords that dental patients are searching for on the internet. Google is super smart but don’t expect them to read your mind.
If a dental keyword phrase is important to your practice make sure it appears on your dental website multiple times.
Dental Marketing Play #11 – Make a Page for Primary Dental Keywords
There are dental keywords and there are primary dental keywords. Let’s say your dental practice is very interested in finding more emergency dental related patients.
If so, the term “emergency dentist” would be a primary dental keyword phase for your dental office.
For primary dental keywords, just sprinkling them throughout your dental website is not good enough.
For instance, a dentist in Acron, Ohio who wants to be found for emergency dental procedures needs a page that specifically focuses on keywords related to “emergency dentist Acron, Ohio.”
In fact, multiple, somewhat related, emergency dental pages that link together would be the best play!
Dental Marketing Play #12 – Optimize Your Page Title
This is maybe the most important dental marketing play. Every webpage has a Page Title. The Page Title also dictates the blue headline in the Google search results.
Notice anything about the top search results for the Google query “Purple Motorcycle Helmets” below? That’s right the page headlines for these top Google results all talk about “purple helmets”.
If you want to be ranked for particular dental keywords, make sure you have a page that focuses on that topic and a page title that includes that dental keywords phrase.
A great page of dental content with a Page Title nobody is searching for will never get found on Google. Make sure you get your Page Title right!
Dental Marketing Play #13 – Include Dental Videos
People love videos. They don’t want to read all your content but they will watch your videos.
Videos keep visitors on your dental website longer. Longer visits send a good signal to Google. In theory, longer website visits = happier website visitors. Google likes longer visits!
Dental Marketing Play #14 – Optimize Your GoogleMyBusiness Listing
Make sure your Google My Business listing is accurate and updated. Include photos, video, and services to make your listing stand out. The more information you provide the more hints you will give to Google about what is important to you.
Dental Marketing Play #15 – Improve Your Online Dental Reviews
Dental Reviews are crazy important and getting more and more important every day. Consumers are getting accustomed to checking reviews before they do anything. (socks from Amazon = check review, new pizza place = check review, etc)
Don’t expect that patients will just provide positive online reviews for your dental practice on their own – a couple people might, but not as many as you need.
How to Get Positive Dental Reviews
Step One. Provide exceptional, memorable experiences for your dental patients.
Step Two. Consistently let your patients know how important reviews are and ask them to review your dental practice.
Positive Dental Reviews on Steroids
Do you need to really juice up your online reviews? Consider using an online dental review service like Birdeye.com.
Birdeye can dramatically increase the quality and quantity of your online dental reviews with their managed online review system.
Essentially, Birdeye will facilitate the process of getting real (positive) reviews from real dental patients online.
Dental Marketing Play #16 – Use Google Ads Keywords That Convert
Smart dentists run dental Google search Ads. Smarter dentists run Google Ads that find profitable dental patients.
You can expect to do well with keywords like Invisalign, Emergency Dentist, Dentist Near Me and Dental Implants. You need to dig deeper to find keywords your competitors are not finding. Once you find keywords that are not competitive (but find real live dental patients), you can bid low to maximize your Google ads budget.
Dental Marketing Play #17 – Create Relevant ‘Google Ads’ Ad Groups
It is super important that the right Google ads show up for the right Google searches. Imagine you are a dental patient searching for teeth whitening and you see a dental Google Ad talking about Dental Implants.
The dental implant Google Ad would not be relevant to you would and you would be unlikely to click on that ad.
‘Ad Groups’ help dentists group related keywords and Google ads so that the correct Google ads show for particular keyword searches. This sounds super obvious but is done incorrectly most of the time. You must get it right.
Dental Marketing Play #18 – Create Compelling Google Ads
When it comes to Google Search ads, Google gets paid every time someone clicks on a Google ad. For this reason, Google loves it when advertisers write great relevant ads that inspire action by web searchers.
Most dentist Google ads look alike and talk about the same stuff. If you can make your Google ad stand out you will get more clicks and Google will actually give you a better price for each click.
Dental Marketing Play #19 – Create A Call To Action in Your Google Ads
Good Google ads will be read by web searchers looking for help with dental procedures. Great Google ads will get clicked and will result in more ‘form fills’ and phone calls for the dentist.
Effective Google ads include a ‘Call To Action’ that should motivate the web searcher to take action. Examples of dental Google ads ‘Call To Actions’ include, “Schedule Appointment Now”, “Book Appointment Online”, “Call Now.”
Smart dental offices continue to improve and perfect their ‘Call To Actions’ so they can get more Google ad conversions. (new dental patient phone calls and form fills)
Dental Marketing Play #20 – Focus on Local Google Ad Searches
If your dental office is based in Houston and your Google ads are showing in Dallas, well… Houston we have a problem!
Smart dental offices target ads to specific geographic areas. Dentists can target their city, cities nearby or even limit their ads to only a radius near their dental practice. Learn more about Google Ads Location Targeting.
Dental Marketing Play #21 – After Hours Google Ads Bidding
Most dental practices run their Google ads when their dental offices are open and they are able to help new dental patients. This makes a ton of sense. It also makes the cost of Google ads considerably more expensive as dentists are all bidding against each other at the same time.
Of course for many people, the ideal time to schedule a dentist appointment is not when the dental practice is open. Many people are doing this kind of ‘administrative life stuff’ after 8:30 pm when their kids have gone to bed.
The good news is Google ad clicks can be way less expensive after hours. The trick is getting those after-hours clicks to convert. Allowing dental patients to schedule dental appointments online 24/7 is a great way to get conversions anytime.
Dental Marketing Play #22 – After Hours Voicemail
When is the last time you listened to your voicemail greeting? Does your voicemail appropriately welcome someone who dared to call your dental office off hours?
You should consider a special after-hours voicemail greeting that specifically offers a special promotion for patients who leave their contact info or fill out a secret form on your dental website.
Imagine the impact if you can get just two more patients per week who otherwise would have simply hung up and gone with another dental practice…
Probably worth being creative with your voicemail, right?
Dental Marketing Play #23 – Stop Expensive Cable TV Ads
Unless you can track ROI on your cable TV ads – stop them. They are probably way too expensive and you would be better off spending your money on trackable dental digital marketing.
Dental Marketing Play #24 – Stop Paying For Billboards
Sure, dental practice billboards make you look cool in front of your friends and family but are they really working? If you can’t track it, stop it.
If you want to impress your friends and family, just buy a Tesla!
Dental Marketing Play #25 – YouTube Ads
A great alternative to cable tv ads is YouTube dentist ads. Dentists can still advertise very inexpensively with YouTube ads.
Don’t worry you don’t have to advertise to the whole country or your whole state. Google allows you to show your ad only to folks in your local area.
You can repurpose your old tv cable ad or create a new one very inexpensively.
A YouTube ad will be another signal to your local community that your dental office is modern and actively welcoming new dental patients.
Dental Marketing Play #26 – Remarketing With YouTube Ads
Don’t want to blanket your whole town with inexpensive dental practice YouTube ads?
No problem but you must consider at least remarketing to audiences that have already shown interest in your dental practice.
Imagine this scenario. John does a Google search for “dental implants.” He checks out your dental implants page and then proceeds to get distracted with his life.
For the next 60 days, John occasionally sees your YouTube ad prior to watching his favorite videos on YouTube. John eventually clicks back and schedules a consult. You pay pennies for the privilege of remarketing to John.
Dental Marketing Play #27 – Use Facebook Free Marketing (Social Media)
The days of free and easy social media marketing are over. It has been reported that only about 10% of your organic (non-paid) Facebook posts will be seen by your Facebook followers.
The bad news is only 10% of your followers will see your posts. The good news is 10% WILL SEE YOUR POSTS! That’s called free advertising!
Also, new dental patients might check out your Facebook page, so make sure it is up to date so your practice looks vibrant and dental patient friendly.
Facebook will reward dental practices that have Facebook pages that are more active and up to date. Make sure to provide accurate information and respond to Facebook inquiries asap.
Dental Marketing Play #28 – Create Dental Facebook Ad Campaigns
Facebook Ad campaigns can be great. Facebook allows dentists to target the perfect patient.
Facebook allows you to advertise to and educate folks in your local area.
These aren’t people with their ‘hands up’ saying I need ‘dental implants.’
Instead, Facebook allows your practice to target people of the right age who might need dental implants. Plus, you can also target folks at the right income levels who can afford dental implants or are likely to have insurance.
You might not want to run dental Facebook ads every day like Google ads. However, a few targetted campaigns here and there can provide a killer ROI and find you some dental patients that you otherwise never would have.
With Facebook dental ads, the key is to follow up aggressively because these are people who need to be educated before they will invest in high-cost dental procedures like dental implants.
Dental Marketing Play #29 – Try Bing Dentist Ads
OK, so Dental Bing ads are not going to make or break your dental practice. However, Bing can be perfect to find dental patients of a certain age.
Every day people in your local area are searching for topics like “dental implants” on Bing. Why in God’s name would you not bother running a Bing ad to get in front of them? You only pay for Bing search ads if someone clicks – if they don’t click, no harm, no foul. (most dentists focus on Google and don’t bother with Bing which makes Bing ads bids cheaper!)
Whatever you do, don’t just send out dental postcards because that is what you have always done. Use call tracking to establish your dental postcard campaign is really working. If not, move you dental postcard budget to digital marketing campaigns where you can track your investment.
Dental Marketing Play #31 – The Zillow Trick
Want to send dental postcards or mailings only to new residents of your community?
You can use real estate sites like Zillow to get the addresses of folks who have recently purchased a home in your area.
Simply filter Recently Sold as seen below. Next, copy the addresses that appear on the right-hand side of the screen.
Now, just paste those addresses to a spreadsheet and with a little bit of clean up, you will have a list of folks who have recently moved to your area.
Dental Marketing Play #32 – Record Your Incoming Calls
There’s a reason many dentists don’t want to record their incoming calls. They are afraid of what they are going to hear and they should be!
Online dental marketing takes many steps before it gets to your front desk. Often times, lots of hard work crashes and burns when it gets to your front desk. If you are willing to rip up a $100 bill, don’t worry about recording calls.
If the idea of throwing money down the toilet terrifies you, get call recording set up today so you can optimize your digital marketing ads and provide better training and guidance for your front desk staff.
Dental Marketing Play #33 – Optimize Your Dental Yelp Listing
Dentists hate Yelp. We get it. People say mean and untrue stuff on Yelp. But here’s the problem more and more people are looking a dentist reviews on Yelp. You can’t just boycott Yelp!
If nothing else, you need to optimize your free Yelp listing with photos, videos, and pertinent information. Yelp will be more likely to show an updated Yelp listing.
You can go ahead and hate Yelp and not take advantage of their free advertising or you can be stubborn and let your competitors grow their dental practice with Yelp. Your choice.
Dental Marketing Play #34 – Consider Yelps Ads
If you already have great Yelp reviews, you should consider advertising on Yelp.
The relatively high price of Yelp ads will pay off if you have built-in social proof from dental patients saying your dental practice is awesome. If your Yelp reviews are not great, you should probably skip Yelp ads until they are.
Dental Marketing Play #35 – Implement Online Dental Appointment Scheduling
We might have saved the best for last. In 2019 and beyond, online dental appointment scheduling will be a must.
Dental patients don’t want to accept (settle for) the time/date offered by your staff. They want to know when you have open spots and fit you into their busy calendar.
Dental patients also don’t want to call at 11:00 am when their co-workers can hear their non-work related call. They want to quietly click on a time and move on with their day.
Pretty soon if your practice does not offer online dental appointment scheduling, your competitor will offer online scheduling and THEY will take YOUR patient. You can learn more about online scheduling in our article Online Dental Appointment Scheduling.