Why Your Dentist Website Should Have Video…

Dental PPC Focus

ConversionSmiles is mostly focused on helping dental practices with dentist PPC management.  However,  we believe smart dentist AdWords management and dentist search engine optimization should work hand in hand.

Good PPC Management = Better Dentist SEO 

Here’s how good PPC management helps SEO efforts.   More organic clicks and a higher organic click-through rate tells Google that your website is worthy of better placement in Google search results.  Paying more money for paid clicks will never directly impact organic search but it will help indirectly.  As more dental patients find your website with paid search, they will inevitably come back for more visits with natural search.  Example: Sheila searches for dental implants in Google.  She finds AcmeDentistCo.com one time.  Her browser now remembers that is a website she visited and favors that website in future searches.   One week later she searches for “dental implants” again.  She sees AcmeDentistCo.com and clicks.  Later, she does another search for Acme and clicks.  Google sees these clicks as a sign of popularity and rewards AcmeDentistCo.com with magical SEO points.  You can learn more how we think AdWords impacts SEO here…  Why Your Dentist AdWords Manager Should Know SEO  

More Time On Website = Better Dentist Seo  

Google has a magical formula that helps them decide if a webpage should get better or worse placement in their search results.  One of the things the magic formula (algorithms) considers is how long visitors stay on a website.  For instance, if Roger clicks on a search result and immediately clicks back to the search results page 3 seconds after viewing the webpage, Google gets a pretty good clue that the results did not satisfy Roger.   This would give the page a high Bounce Rate because roger bounced almost immediately. Google hates high Bounce Rates and punishes websites with high Bounce Rates.

Dentist Video = Better Bounce Rate 

One of the best ways to keep visitors on your website longer and reduce bounce rates is to have at least one video.   A two-minute video will likely hold most visitors attention for most of that time.  That means you can dramatically increase the length of ‘on page’ time by simply adding video.  Presto! More on page time, better bounce rate, better SEO.

How To Get A Dentist Video… 

Video production costs have gone way down in the last few years.   You can get a good quality dentist video for less than $1,000.  If you only have a few hundred dollars, you can probably still get a decent video made locally.  There are also websites like Fiverr where you can have videos made super cheap.  If you are really, really cheap, you can make a decent video for free with your iPhone and MacBook if you have the time and interest.  You might also want to consider shooting dental patient testimonials and stringing them together in one video.

In Conclusion… 

To sum up, if it makes sense to invest in dentist AdWords management, you should make sure you get the most value out of your Google AdWords spend by also improving your dentist search engine optimization at the same time.



Is Dentist PPC The New Yellow Pages?

Set your calendar back to 1985 for a moment.  Back then, if your dental practice was looking to find new patients, the number one way to do so was to advertise in The Yellow Pages.

Pay To Play Dentist Ads In Yellow Pages 

Of course, there was only one way to be included in The Yellow Pages and that was to pay the local phone company big bucks.  An ad could range from a couple hundred of dollars (in a tiny market) to tens of thousands of dollars in a big market.   It was a simple equation.  The more space and the fancier the ad you wanted, the more money you would need to pay.

The good news was if you had the money you could get the yellow page ad space.  Who had the money?  Typically the bigger more successful dental practices had the budget to advertise in a more significant way in The Yellow Pages.   This meant the smaller dental practices (unless they were big risk takers) would stay small and the big dental practices would continue to have the biggest megaphone and continue to get bigger.

Who Used The Yellow Pages To Find A Dentist? 

If you didn’t already have a family dentist or a referral from a friend, The Yellow Pages was probably the first place you would look for a dentist.  There was no Yelp!  There was no Facebook.  There was no Google organic search to help you find a dentist.   So, that meant almost everyone used The Yellow Pages when looking for a new dental practice.

Why Dentist PPC Is Better Than The Yellow Pages

With Dentist PPC campaigns, a small dental practice can run a dentist AdWords campaign and beat the pants off the big dental practice that has more money and a bigger name.  With Dentist PPC campaigns, the “little guy” is rewarded if they play by the AdWords rules and create relevant ads that truly help Google searchers looking for new dental practices.

More Relevant Dentist Ads Mean Lower Dentist PPC Costs

With Dentist PPC campaigns, it is not all about money.  It’s not about how big or fancy the dentist ad is. Small dental practices can create better, more relevant ads that perform better than the big dental practices.     For every search, there is a new AdWords auction so there is always a new opportunity to improve relevance, increase bids and optimize your dentist AdWords campaign.

Dentist PPC Campaigns Allow You To Target Prospective Dental Patients 

If you want to only find patients looking for “dental implants” or only looking for “dental emergencies” or only looking for “teeth whitening” you can do that.  With dentist PPC campaigns, you can also create ads that are highly relevant to the particular type of search.   This is something a dental practice never could have done with an old Yellow Pages ad.

Yup, Dentist PPC Is The New The Yellow Pages 

Dentist PPC is the new Yellow Pages much better because now dental patients can find your dentist practice anywhere they are thanks to their mobile phone.  Why Mobile Matters For Dentists.

Dentist PPC Campaigns Are More Work But Worth The Effort

Dentists can become frustrated with complexities of dentist ppc campaigns.  They can even become frustrated with ‘managing’ their dentist AdWords managers.  The process certainly can be more challenging than the old days of having one lunch meeting a year with the Yellow Pages salesperson.  However, the dentists who have cracked the code with dentist PPC campaigns are laughing all the way to the bank.  Those dentists see consistent budgets and a constant flow of high-quality dental patient leads month after month.  If you are having trouble with your dentist PPC management company, you might want to check out 5 Reasons You Should Fire Your Dentist AdWords Manager


ConversionSmiles is a Dentist PPC Management Company.   Learn more about dentist PPC stuff at Dentist AdWords Blog.