How much does on-page SEO matter for dentists? Quite a bit and sometimes not at all.
Let me explain. On-page SEO is one of the many factors that can help a dental practice’s website rise to the first page of Google. But of course, just keyword stuffing a page with keywords is a trick from the past that is not effective anymore.
Instead, a dental practice needs to build a webpage and website that is actually relevant and helpful to the person searching Google.
With that said, we thought it would be interesting to take a look at how many times the term “dental implant” appears on the page that appear on the first page of Google when we searched for the term “Dental Implants Dentist” in Seattle, WA.
Here are some takeaways of how on-page SEO is impacting dentists getting found on Page 1.
First, you will notice the top result includes an astonishing 39 instances of the keyword “Dental Implant”. This includes the full phrase “dental implants” 26 times and the shorter phrase “dental implant” 13 times.
It is worth noting the dental practice also used the Page Title “Restore Teeth With Dental Implants Seattle”. The page title is the blue headline the searcher sees in the Google search results. What a great, clickable headline that uses the right keywords to get clicks.
A great click-through-rate is likely also contributing to the dentist’s first-page placement. The dental SEO expert working with this dentist seems to know what they are doing!
So, you can see many instances of a keyword is likely helping and certainly not hurting the top dental website’s ranking in the Google results. However, you will also notice another result toward the bottom of the page with 48 instances of the keyword. Higher ranking results have fewer results.
What’s interesting is the dentist with the 48 instances of “Dental Implant” actually has two organic placements on the first page of Google. Their dental SEO expert might actually be diffusing the power & authority by having two strong pages rather than just one.
Another takeaway is you will notice is none of the web pages above are homepages. Instead, that are sub-pages of dental websites that specifically focus on dental implants.
The last takeaway is you will notice none of the pages are blog posts. This could be because Seattle is a large competitive city. In a small town, a dental blog post might have a better chance of ranking against another practice’s dental implant procedure page that has not been optimized for dentist SEO.
(Hint: This is also why it is a bad idea to send Google ads clicks to your home page. You want to send Google ads clicks to go to focused pages that are super relevant to prospective dental patients.)
Conclusion: Don’t be afraid to use dental keywords multiple times to improve dental SEO. However, don’t expect keyword stuffing is the magic answer. Create a dental website that is truly helpful to prospective dental patients and use a page title that shows up as a clickable headline in Google.
Looking for dental SEO services? Check out our list of dental SEO companies.
ConversionSmiles – “Dental SEO for Dentists“