All kinds of dental SEO companies offer varying dental SEO services. In this article, we will share various dental SEO services and why they are important to dental practice growth.
Some dental SEO agencies might provide certain dental SEO services like link building but might create a gap when is comes to other dental SEO services.
List of Dental SEO Services (Description of each dental SEO service below)
Dental SEO Services
|Keyword Related Services|
|Dental Website SEO Audit|
|Dental SEO Keyword Analysis|
|Local Keyword Research|
|Longtail Keyword Analysis|
|Local Competitor Audit|
|On Page SEO|
|Website Related Dental SEO Services|
|Dental Website Development|
|SEO Optimized Website Structure|
|URL Structure Optimization|
|Heading Tag Optimization|
|Meta Tag Optimization|
|Voice Search Optimization|
|Form Conversion Optimization|
|SEO Service Enhancements|
|Click To Call Implementation|
|Tracking & Reporting|
|Website Traffic Monitoring|
|Google Console Optimization|
|SEO Link Building Services|
|Local Link Building|
|General Link Building|
|Backlink Clean Up|
|Content Creation Services|
|Dental Blog Post Writing|
|Dental Procedure Search Engine Optimization|
|Long Form Content Creation|
|Local SEO Services|
|Citation Building & Maintenance|
|Google My Business Optimization|
|Google Map Pack Optimization|
|Other Dental SEO Services|
|Social Media Optimization|
|Online Reputation Management|
Keyword Related Services
Dental Website SEO Audit – A full audit of the dental website to determine opportunities to rank for important dental-related keywords. Determine existing keywords that can be optimized and determine gaps where keywords need to be added.
Dental SEO Keyword Analysis – Usage of tools like Ahrefs & Semrush to determine popular dental keyword phrases and to find high intent dental keywords.
Local Keyword Research – Determine locally based keyword phrases that are popular in a location surrounding the dental office.
Longtail Keyword Analysis – Determine keyword phrases that are not often searched but that could have a good ROI payoff for the dental practice. (Example “Indian dentist dental implants near me”)
Local Competitor Audit – Determine what is working for local competitor dental offices and develop a plan and to siphon that valuable organic traffic.
On Page Dental SEO – Strategic placement dental related keywords on website pages to maximize impressions and clicks in Google search results.
Website Related Dental SEO Services
Dental Website Development – Creation and maintenance of webpages intended to increase rankings in Google search engines.
SEO Optimized Website Structure – Organization of the dental website to increase SEO impact for particular keyword phrases.
URL Structure Optimization – URLs are an important signal to both the Google algorithm and to searchers deciding to click on a particular Google search listing.
Heading Tag Optimization – Optimizing heading tags helps Google and website readers see keywords related to important SEO keywords.
Meta Tag Optimization – Optimizing meta tags helps Google and website readers see keywords related to important SEO keywords.
Image Optimization – Adding keywords to image titles helps the Google algorithm understand the importance of particular keywords.
Video Optimization – Adding keywords to video titles helps the Google algorithm understand the importance of particular keywords. Links back from YouTube videos help create authority.
Voice Search Optimization – Optimize dental website for keyword phrases commonly searched for on devices like Alexa, Siri, Google home etc.
SEO Service Enhancements
Form Conversion Optimization – Part of the job of the dental SEO expert is to attract new dental patients to your website. However, a great dental SEO expert will help ensure new patients are actually filling out forms on your dental website so you have leads to follow up on.
Online Scheduling – Dentists investing in Dental SEO need to also invest in online scheduling tools like LocalMed. Check with your dental SEO agency to see if they provide service.
Call Recording – Dentists who really want to understand what is and is not working with Dental SEO need to record patient incoming calls. CallRail is a Dental SEO service offered by some SEO agencies.
Click To Call Implementation – Click to call is a simple process of providing clickable links to allow users to easily call the dental practice directly from their mobile phones.
Ranking Tracking & Reporting – Dental SEO is a process of continuous improvement. It is vital to understand which dental keywords are improving Google rankings and which ones are declining.
Website Traffic & Conversion Monitoring – Dentists shouldn’t be fooled by Dental SEOs who talk about impressions. Ultimately, website traffic and conversions are the most important metrics.
Google Console Optimization – Google Console is a powerful way to see what your dental website is getting impressions for and where the big opportunities for improvement.
SEO Link Building Services
Local Link Building – Planning and outreach to acquire links that are relevant to the local area of dental practice. This helps provide signals to Google that the dental practice website is relevant to a particular region.
General Link Building – Planning and outreach to acquire links to improve the authority of the website.
Backlink Clean Up – Determine if the website has links from spammy websites that could cause a penalty from Google. Disavow unwanted links.
Content Creation Services
Dental Blog Post Writing – Regular creation of fresh content to show website “signs of life” to Google and website visitors.
Dental Procedure Search Engine Optimization – Ultimately your primary goal should be to make sure your website is found for dental procedures offered by your dental practice. If your dental SEO isn’t working tirelessly to make sure your dental procedure pages are found, they are not doing the job.
Long Form Content Creation – Longer content can help build authority for any website and dental websites are no different. Although it doesn’t make sense for most local dental practices to have lots of 2000+ word articles, you should strive to have few longer articles if you are looking to gain authority and the edge on your competitor. Example: A long-form article about dental implants would easily be worth the investment in time and money and is unlikely competitor dental websites would have the same advantage.
Local SEO Services
Citation Building & Maintenance – Google relies on citations from around the internet to understand the location of a business. More and accurate citations give the Google search engine signals about the location of a given business.
Google My Business Optimization – In the past, dental SEO was just about optimizing a dental website to rank in Google search rankings. Today, more dental patients will likely find your GoogleMyBusiness listing than will find your actual website. It is the job of the dental SEO expert to make sure your GMB listing is optimized and will be found by new local patients.
Google Map Pack Optimization – Getting listed in the Google Map Pack is the equivalent of free advertising. Great dental SEO experts can help propel your listing to the top three which will ensure your practice shows up on the front page of Google.
Other Dental SEO Services
Social Media Optimization – Social media creates awareness for a dental practice and can give more signals to Google that your website is relevant locally if optimized correctly. If your practice doesn’t pay separately for social media management, you should check to see if it is a service available from your Dental SEO expert.
Online Reputation Management – If your dental practice is getting found for reasons that do not show your practice in a favorable light, a dental SEO agency can help keep those results off of the front page of Google.
Want to learn more about dental SEO? Check out our free dental SEO tips eBook?
ConversionSmiles is a Dental SEO Company.