[Advantages and disadvantages of choosing a full-service dental marketing agency vs. a niche dental marketing agency. Advantages and disadvantages of choosing a niche dental marketing agency vs. a full-service dental marketing agency.]
If you own a dental practice and can find a full-service dental marketing agency that does “everything” well and is affordable, you are done. You don’t need ConversionSmiles and you don’t need this article.
What do we mean by “everything”? Too much to mention here, but a true full-service dental marketing agency should be able to help dental practices with…
- Dental SEO (Dental Search Engine Optimization)
- Dental Google Maps Management
- Dental Google Ads Management
- Dental Patient Retargeting with AdWords
- Dental Marketing Chatbot Design & Management
- Dental Facebook Ads Management
- Dental Patient Retargeting with Facebook
- Dental Bing Ads Management
- Dental YouTube Ads Management
- Yelp Ad Management
- Dental Video Production
- Dental Postcards
- Dental Website Design
- Dental Website Management
- Dental Blog Post Creation
- Dental Logos
- Dental Marketing Consulting
- Dentist Reputation Management
- Dental Direct Mail
- Dental SMS Messaging
- Dental Landing Page (conversion rate optimization)
- Focused Dental Marketing (Dental Implant Marketing, Invisalign Marketing)
- Dental Office Front Desk Training
- Call Recording & Call Tracking
- Call Auditing
- Much, much more…
Full-Service Dental Marketing Agency Advantages
A Dental Marketing Agency Is A ‘One Stop Shop’
There’s one “neck to choke”. Dentists are busy. They like the idea that there is one place to go with any dental marketing problems.
A good full-service dental agency should either have in-house dental marketing expertise or at the minimum be able to find the answers and solutions the dental practice needs.
Overall Vision & Execution Of Dental Marketing For The Dental Practice
Great dental marketing should start and stop with a plan.
A good dental marketing agency should be able to understand why a dental logo is right or wrong for a particular practice as the logo relates to the dental website and the image the dental practice is looking to portray.
The full-service dental marketing agency should be able to coordinate postcard mailings, Facebook ad management and anything else to make sure the dental practice is busy but not too busy.
General Expertise In Dental Marketing
A full-service dental marketing agency should have expertise and awareness of everything related to dental marketing. At the time of this writing, dental Facebook ads are hot and relatively cheap.
A great dental marketing agency should be pushing their dental practice client toward the right dental marketing strategies that provide the best ROI at any given time.
Full-Service Dental Marketing Agency Disadvantages
‘Jack of All Trades – Master of None’
It is incredibly difficult to be incredibly good at Dentist Google Ads, Dental SEO, Dental Websites and Dental Postcards. All of the dental marketing services listed above require very different skillsets.
If you are considering a dental marketing agency, make sure the agency is big and has dedicated teams with specific subject matter expertise. (example Google ads team, Dental SEO team, etc)
“The Fries With That” Mentality
Many dental marketing firms add on extra dental marketing services so they can be more attractive to dental offices and so they have an excuse to upsell their customers.
Some less scrupulous dental marketing firms might say they do Dental SEO even though they really focus on Dental PPC and Dental websites. The practice is left with a good dental website that is reliant mostly on dental ppc.
Most dental marketing agencies are looking to increase the revenue per dental office customer. Adding on dental marketing services is easy. Fulfillment and being great and a wide range of dental marketing services is hard!
Full-Service Dental Marketing Firms Are Expensive
A great full-service dental marketing agency is expensive and they should be. Coordinating and executing multiple dental marketing campaigns for a single dental office is difficult and expensive. The firm needs to hire and compensate marketing experts or your dental office won’t get what you are really paying for.
Niche Dental Marketing Agency Advantages
They Have Seen It All
A niche dental marketing agency has seen it all in their niche. Want to be great at dental Facebook ads? Find an agency that exclusively focuses on dental Facebook ads.
Why? Because they will have a deep understanding of the minutia, pitfalls, and opportunities that await dentists with Facebook advertising. The same is true for the niche dental SEO agency, niche dental Google ads agency etc.
A niche dental marketing firm “lives and breathes it”. A full-service dental marketing agency without expert teams, “live and breathes it” sometimes.
There are economies of scale that just make sense for niche dental marketing agencies.
For instance, at ConversionSmiles we know what dental keywords work and do not work. We know what negative dental keywords must be included in every dental AdWords campaign. We know dental ad copy that works and dental ad copy that does not work.
Because we focus 100% on dental PPC, we are not distracted by broken dental websites, dental postcard mailings or anything else. We are master of our craft.
Niche Dental Marketing Agency Disadvantages
Niche Dental Marketing Firms Don’t Do It All
ConversionSmiles is definitely a niche dental marketing agency but we admit there are disadvantages.
Because we don’t develop websites we don’t have full control of our clients’ websites. Obviously, the better a dental website is designed the more success a dental office can have with dental ppc.
If your dental website company does dental PPC perfectly – stick with them. If they are great with websites but stink with dental PPC maybe you should call us.
A Number Of Niche Dental Marketing Agencies Can Be Expensive
It can be expensive if you work with the perfect dental PPC company + the perfect dental SEO company + the perfect dental website company, etc.
We recommend you focus on where you need help the most. If you stink at dental seo, call in the experts and get some real help. One year of dental SEO expertise might provide fruit for many, many years.
The same is true for dental PPC agencies. If you can get a firm like ConversionSmiles to rebuild and optimize your dental ppc campaigns, you will likely see benefits for many years to come even if you no longer work with us. (as long as you don’t have some other non-expert come in and screw it up)
At ConversionSmiles, we don’t offer dental SEO services even though we are really good at SEO. How did you find this page? Probably because of our SEO efforts. We also rank extremely well for ultra competitive keywords like Dental Adwords, Dental Google Ads, and Dental Patient Marketing.
So, why don’t we offer dental SEO services? Because we are good at SEO but we are not awesome at it. We only want to do stuff for dental practices that we are awesome at. We are just weird like that.
As far as dental website design, we don’t do that because we suck at it! ; )
ConversionSmiles is a dental PPC company.
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