[This article is a resource for dentists looking for help with dental logo design ideas to start or restart their dental practice marketing. Dentist logos can be cheap but they are very expensive if they don’t help your dental practice win and keep dental patients. ]
Why Dental Logos Matter
It is critical for dental practices that dental patients start to “know, like and trust” them. Dental logos can help make that happen.
A good dental logo can help dental patients remember (KNOW) your dental practice. A dentist can expect a prospective dental patient will look at 3-5 dental websites before selecting a dentist. A good dental logo will help the dentist set themselves apart from the pack.
The digital journey for a prospective dental patient will likely take a number of days or weeks. A memorable logo will help the patient remember the dental office throughout their journey and can help make follow-on dental remarketing more impactful. (Learn more about Dental Remarketing)
A great dental logo can help dental patients start to feel good about (LIKE) a dental practice. We all have an immediate response consciously and unconsciously when we see a logo we like. Any positive feelings we have about the logo we transfer to the dental office.
The best dental logos can sometimes be super simple because our brains are typically wired to like simple stuff so we don’t have to work so hard.
The best dental logos will instill confidence (TRUST) in the dental patient that your dental practice can actually help them. A modern, clear dental logo telegraphs to the dental patient that the dentist invests in quality. (alternatively, a patient might subconsciously wonder if a dentist is investing in the latest, greatest technology if they are not willing to invest in a simple logo)
Looking For Free Dental Logos?
You can definitely create free dental logos but we highly recommend against it. We created the free dentist logo below in about two minutes with free logo maker & logo creator https://www.designevo.com. The problem is the dental logo looks like it took about two minutes of work and looks like it cost very little to create.
A bad logo is not really a great way to get dental patients to know, like and trust your dental practice.
Don’t get us wrong DesignEvo and other free logo makers can be a great resource for some small businesses. However, a dental practice invests so much money in their overall dental marketing plan that it makes no sense to ‘cheap out’ when it comes to the dental logo.
These free tools might be helpful to create sample ideas to help a professional logo designer understand your needs/wants when it comes to dental logo design.
How To Create a Great Dental Logo Inexpensively
The Fiverr Option – Dentist logos starting at $5
Fiverr.com is a website that can help with everything from graphic design, to digital marketing to videos starting at only $5. How do they do it?
Fiverr.com is a collection of freelancers from all over the world who typically have a lower cost of living and are able to produce high-quality results at low prices. The site starts with a low starter price but then upsells to a higher price.
However, even with the upsell a dentist might be able to get a fantastic dental logo for only $15-$25.
The key thing with Fiverr is to find a freelancer that has sample dental logos you like and also has lots of great reviews. Also, it can be a good idea to find a logo designer that allows for free revisions so you can tweak the logo.
The downside of Fiverr is once you pony up the $5-$25 and get a couple of revisions you are stuck with that logo and logo designer until you start the process again.
The Crowd Sourced Dental Logo Design Method
Post a logo project on DesignCrowd or a similar crowd-sourcing website and get dozens of custom logo design ideas for your dental business from a community of professional logo designers.
The benefit of working with an outfit like DesignCrowd is you will have multiple logos to choose from and the logo designers are super motivated to create an awesome logo because they don’t get paid unless you choose their logo design.
Another option similar to DesignCrowd is 99Designs. For these type of services expect pricing to be around $100-$300 depending on coupons, quality etc.
Don’t Get To Attached To Your Dental Logo
As you see above, you can create cheap dental logos. Even big brands occasionally change or refresh their logos. Although, you will be super familiar with your logo your community really won’t be.
Design is constantly changing and evolving. Every few years you should reconsider if your dental logo is the image that best fits your dental practice.
Let Your Dental Crowd Decide Which Dental Logo Is Best
When deciding on a logo, don’t trust yourself. If you love your dentist logo, but 9 out of 10 people hate it, you need to find another logo.
You should take to Facebook and Linkedin to share your design ideas and get a consensus of what people love and hate. You can still go by you gut but your gut should be informed by understanding what most people love and hate.
Dental Logos By Dental Marketing Companies
A dental marketing company might be able to create an amazing dental logo for your practice. You should just be prepared to pay substantially more money for the privilege.
Logos by Dental Marketing Companies CONs
- Time Consuming
- Fewer Choices Than Crowd Sourced
- Dental marketing company might be outsourcing to crowd sourced site listed above.
- You could go with the ‘best of the worst’ because you don’t want to hurt feelings
Logos by Dental Marketing Companies PROs
- A dental marketing company really understands dental. (theoretically!)
- A dental marketing company is likely to work with you consultatively
- A dental marketing company can match your website / other dental marketing collateral to your dental logo.
- A dental marketing company has experience working with dentists.
If you are very particular about the design (and have the budget) your dental marketing company or a dental marketing consultant might be your best bet.
But if nothing else, make sure they know that you know that other great options exist. (if they don’t have in-house graphic designers they shouldn’t charge a premium as if they do) Let them know they can’t get away with charging you a small fortune!
Dental Logo Ideas
Need Dental Logo Ideas? Here’s an idea. Use Google Images to check out dentist logos in some top cities. Top cities can be ultra competitive and a dental practice is more likely to invest in a great dental logo.
Below you will see we searched for “dental office logo NYC”. If you were to scroll down you would see hundreds upon hundreds of dental logos.
You can try similar searches for other top cities to get ideas for your dental practice logo – just change out NYC with Miami, San Francisco, Chicago etc.
Make sure to click the Images tab on the main Google search page.
Dental Logos Can Impact Dental SEO, Dental AdWords, and Other Dental Marketing
No pressure but your dental logo design is one of the most important decisions you will make. Your logo will impact all aspects of your dental marketing campaigns.
Dental SEO & Logos
A great logo can give your website visitors confidence to stay and poke around your dental website longer. Even if the website visitors never become dental patients this will have a positive impact on your dental SEO.
Google likes when your website visitors stay longer as that is an indication they are liking what they found.
Imagine the opposite scenario. The visitor sees a low-end logo and decides they don’t want low-end dental care. They will bail on your website quickly and that is a bad signal for Google – the mighty search engine will punish you with fewer visitors in the future.
Google Ads & Logos
Many dentists spend $5 – $15 per click for a single Google ad click. The click leads the Google ads clicker to a landing page that will include your logo.
It is important that your landing page is simple, clean and clear. Your dental office logo is a great way to telegraph subconsciously that your dental practice cares about investing in quality. If this simple thing can get 5 more people per month to actually fill out a form, what kind of impact would that have on your dental practice?
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ConversionSmiles is a dental marketing company.