[Dental Implant Marketing. Dental practices looking for more dental implant cases will need to focus on Facebook, Google Ads, SEO in order to effectively compete in the crowded dental implant marketing space in 2019 and beyond.]
Why Should Dental Practices Invest In Dental Implant Marketing?
Dental practices that invest in dental implant marketing can attract dental patients looking for help with a single dental implant but end up with a patient needing all on fours, bridges and partials, immediate dentures or other treatment options.
Someone looking for help with dental implants needs serious help and if your dental office provides excellent services you will likely have a patient for life.
How To Improve Dental Implant Marketing With SEO
Some dentists wonder why they don’t get many calls from patients looking for help with dental implants. One reason can be their dental website does not talk about dental implants much or at all.
If your dental office website does not include dental implant keywords, you should not expect to get calls from in-market dental implant patients.
The reason is that patient is Googling terms like “dental implants”, “all on four”, “tooth replacement” and finding your competitors websites.
Google is smart but they won’t read your mind. If you are serious about dental implants marketing, you have to get the keywords on your dentist website.
Make sure “dental implants” appears on your main page and create individual pages related to dental implant topics.
Below is a partial list of dental implant marketing keywords. For a complete list, check out this post – Dental Implant Keywords for SEO & Google Ads
dental implants and bone loss
dental implants and dentures
dental implants and diabetes
dental implants and smoking
dental implants average cost
dental implants before and after
dental implants bone graft
dental implants brands
dental implants cheap
dental implants cost
dental implants cost near me
dental implants definition
dental implants dentist
dental implants finance
dental implants florida
dental implants for 80 year old
dental implants for dentures
dental implants for free
dental implants for low income
dental implants for seniors
dental implants front teeth
dental implants full mouth
dental implants full set
dental implants good or bad
dental implants groupon
dental implants how much
dental implants hurt
dental implants images
dental implants in one day
Dental Implant Marketing With Google Search Ads
Dental Implant Google Ads can be very expensive. The key is to make sure your Google ads are clickable and clickable by the right people.
Above you will see the top dental implants Google ads currently running in NYC at the time of this writing.
You might notice both ads are very clear that the practices can help with dental implants. Both Google ads use the term dental implants six times. The second ad uses the term implant eleven times.
Give the people what they want. If they are looking for dental implants – don’t beat around the bush, talk about dental implants in your Google Ad!
You should also notice that both of the top dental implant Google ads running in NYC provide specific prices. This might not be the right thing to do in every market but is done for a specific purpose.
Providing price can be very attractive to someone who is ready to take action. Giving a price up front also helps avoid clicks from price shoppers just scoping out pricing but not ready to invest in their smile. Finally, if the price in the Google ads is too high, the person who can’t afford to do business with your dental practice likely won’t click and waste your AdWords budget.
With more advanced Google AdWords targetting, smart dental practices can target specific locations and even household incomes.
” Demographic targeting for Google Ads Search campaigns can include: Age: “18-24”, “25-34”, “35-44”, “45-54”, “55-64”, “65 or over” and “Unknown” Gender: “Female”, “Male” and “Unknown”
Household income “Top 10%”, “11-20%”, “21-30%”, “31-40%”, “41-50%”, “Lower 50%”, and “Unknown” Source Google.com
Of course, Dentists should be careful with targetting because with dental implant financing people of almost any income can afford dental implants.
Dental Implant Marketing With Remarketing
Every dental office investing in dental implant marketing should definitely be taking advantage of remarketing from Google.
A typical dental patient will spend weeks/months considering their options before actually taking action and going through with a serious dental procedure.
If someone has clicked on one of your dental implants ads or visited a dental implant page on your website, it is super important to “stay in front of them” with the help of Google Ads remarketing.
Ever checked out a coffee maker on the web and then been followed around the internet with ads for the same coffee maker? That is Google AdWords remarketing. For a tiny amount of money, you can stay in front of folks looking for help with dental implants and get them to take action.
You can learn more about Google Ads Remarketing on our page —-> Google Ads Remarketing For Dentists
Dental Implant Marketing On Facebook
Facebook dental implant marketing is an entirely different animal than Google Ads or SEO. Instead of finding patients who are actively looking for help with dental implants, on Facebook a dental practice can educate their market that dental implants are a viable option for folks with missing or problematic teeth.
With Facebook dental implant marketing, a dental office should not expect to run a Facebook ad and immediately convert every lead into a dental patient. That just won’t happen.
Facebook Dental Implant Funnel
Dental practices need to create a Facebook funnel. Practices need to stay in front of patients with email marketing, retargeting on Facebook and Google.
The first click of a Facebook ad or ‘form fill’ by a prospective dental implant patient is the beginning of the journey. The dentist needs to get the patient to “know, like and trust” them over time. Great content and videos can help answer patient questions so they will become ready for a consult. Facebook ads will pay off – just maybe not tomorrow.
Dental Procedure Financing
Oftentimes, the best dental implant marketing in the world will fail if the dental office does not provide a dental patient with reasonable payment options. Consider offering third-party financing or working with an outfit like Compassionate Finance so dental patients can pay monthly while you receive the benefits of interest overtime to diminish risk.
Want More Single, Multiple, Or Full Arch Implant Cases? Consider a trial with ConversionSmiles.
ConversionSmiles is a dental ppc company.