(It can take Google 3-12 months to start ranking a dental website. Smart dental students will start a basic website now and their dental website will be ready to find patients before they open their dental practice.)
If Your Dream Is To Work For A Big Dental Company Skip This Article
If you are studying to be a dentist but never want to start your own dental practice this article is not for you. If you don’t like the idea of owning your own dental practice business, this article is not for you. If you want to always work for someone else and your dream is to work for a big dental conglomerate, this article is definitely not for you.
If you want to start and run your own dental practice, have autonomy and make a whole bunch of money this article is for you!
Too Soon To Start Your Dentist Website?
There are lots of reasons you might think it is too soon to start your dentist website. You are probably neck deep in dental school and think you are too busy to start your dentist website now. Wrong!
If you put your mind to it, you could probably have your new dental website started with less than 3 hours of work. If you have time for XBOX, Instagram, shopping or going out to bars, you have time to build a simple dental website.
You probably have no clue how to build your own dentist website and think it is something you could never do on your own. Wrong again my dental student friend. Building a simple dentist website is crazy easy. A complete amateur can build a website within a couple of hours with the help of sites like GoDaddy.com, Wix.com, WordPress.com, Squarespace.com and many other sites.
You might think it is too soon to build a dental website because it is too expensive to purchase a domain and maintain a website. Wrong again! You can buy a dentist website domain for less than $10 and buy website hosting for less than $50 per year.
You might think it is too soon create a simple dental website because you have no idea where you will want to locate your actual dental practice. No problem. You can start your dental website from the perspective of a dental student blog and gradually transform it into your dental practice website.
Why It Makes Sense to Start Building Your Dental Website ASAP
Google is in the business of giving Google searchers the best results from credible websites with authority. Google seems to think domain age and website age are both important indicators of how credible a website is. Makes sense right? If there are two similar dentist websites and one has been around year after year and one just showed up yesterday, it makes sense that Google would give preference to the older dentist website. In fact, most SEO experts believe new websites start out “on probation” in The Google Sandbox.
What Is The Google Sandbox
Here’s how SEOCHAT.com defines the Google Sandbox. “The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect.”
Why The Google Sandbox Probably Exists
SEO experts know lots of tricks to rank websites quickly. They can load up websites with content and get links from other websites that have authority to trick Google into thinking the new site is legitimate. If Google did not have a probation period, spam websites could get quick traffic and make a bunch of money quickly before Google had the chance to penalize the site and drop the search rankings. That would mean bad search results for Google searchers and that would be bad for Google.
The Google sandbox is able to do at least two things to help Google detect and deal with spammy websites. First, Google can see if website behavior is typical or abnormal over time. Lots of new spammy pages and /or lots of strange links are an indication to Google the website is trying cheat with blackhat seo tactics.
The other thing Google sandbox can do is establish if users are finding the website to be beneficial or not. If Google searchers stick around at the website and do not return to the search results for the same search query that is a great sign. However, if Google searchers routinely click back to the search results (after 3 seconds) that is a sign the user is not happy and the cause is likely because the website is spammy or useless. Google needs time to collect this user behavior data. Once they can establish user behavior is normal they can remove the website from the Google sandbox.
First Step To Creating A Dental Website – Buy A Domain Name
The first thing you need to do is choose a website domain for your dental website. You can check for available website domains at Godaddy.com, Namecheap.com, Networksolutions.com and many other domain registrars. Keep in mind, your first dental domain doesn’t have to be your forever domain, it can simply be your starter domain. Keep in mind, it is likely that for your first year your dental practice will be desperate to find new dental patients, even a bad dental domain will be better than no domain.
If your name is Fred Flintstone, consider something simple like FlintstoneDental or FredFlinstoneDentistry.com. Of course, you can try for something more clever like GleamingDental.com but do not worry about it too much because your original dentist domain doesn’t need to be your forever domain. However, we do recommend you go for a .com domain as people are more likely to click on a .com domain than a .net or some other domain extension.
Buy A Cheap Hosting Plan
There are a ton of places you can get hosting for your dental website. Start with cheap hosting. You can always move to something faster, better over time. At the time of this writing, NameCheap is offering the first year of hosting for only $9.88 and renewal hosting for only $38.88 per year. To use something like NameCheap you will want to use WordPress. WordPress has a bit of a learning curve but is very ‘do-able’ for amateur web designers. Wix and SquareSpace are a bit more expensive but are simple to use and will give you a great looking website right out of the box.
Build A Super Basic Dentist Website
The biggest problem with most websites is they never get found. So, just start building some content and don’t worry about it. Unless you share your domain with friends and family, not too many people are going to see your website for a long time anyway. If you are still a dental student, don’t pretend as if you have an actual dental practice, Instead, just create a presence related to dentistry.
Way To Start Your Starter Dental Website
One technique is you can start with some basic info about you and your journey through dental school and your aspirations for when you have your own dental practice. Another technique is you can build a proper dental website but indicate throughout the site that you are not an actual practicing dentist but plan to be in the year 2021 or whenever. Of course, you don’t want to be misleading so it might be safer to start with a blog about you and your journey in dentistry and plans for the future.
Make Sure Your Website Talks About Dentistry – Dentist SEO
Imagine the dental seo keywords you will want your dental website to be found for in the future. Take a look at some top dentist websites in big cities. Believe us, if you can find a dental website on the top of the first page of Google, the site can teach you a lot about what you should be doing for dental SEO.
Try to create pages for competitive dental keywords like dental implant, root canal, same day crown and more. You don’t need to rank for these keywords right away but you do want to start a history indicating to Google that your website is about these dental related topics.
Write New Dental Content Once A Month
You want to show Google that your dental related website is a living and breathing entity. Once a month you should create a new dental related blog post. This should not be a big deal. The objective in the early days is not to make your website ranks – you just want to show Google your dental website has some real history when you are ready to start your dental practice and find new dental patients.
Need dental blog post ideas? Check out… 50 Dental Blog Post Ideas
Transforming Your Dental Website To A Dental Patient Finding Machine
When you are close to opening your dental practice doors, you will need to transform your hobby dental website into a real dental practice website.
Dental Practice Location
The first thing you will need to do is tell Google where your dental practice is. Start by putting lots of references to your exact dental practice address on multiple pages on your webpage. You need to start to tell Google a new story. Your new story includes the fact that your dental practice is located in Anytown, USA. Beyond just including your address, you should also embed a Google map of your exact dental practice location.
Don’t have an exact address for your dental practice? That’s OK. Simply put something like Coming Soon To Anytown, USA. Start writing articles that mention your local area even if you don’t have an exact address or town.
Talk Like A Dental Practice / Look Like A Dental Practice
Now, that you are close to opening your dental practice you need to look like a dental practice to Google. Even if you are not ready to open your doors, start creating a structure of pages that is similar to a typical dental practice. If you are using WordPress, look for dental practice templates so you don’t have to re-invent the week. You can find some WordPress Dentist themes here… Dental Practice WordPress Themes
Consider A Dental Web Design Company
As you transform your dental website, it might be time to call in the professionals. There are a ton of dental web design companies who should be able to easily transform your website from a personal blog to a professional dental practice website. Just make sure the web designers keep your original blog content so Google sees your history.
We recommend you work with a web design company that specializes in helping dental practices – they won’t be re-inventing the wheel and should have a good knowledge of the basics of what should be included in every good dentist website.
Want To Switch Your Dental Practice Domain?
So, let’s say by the time you set up your dental practice you no longer think registering www.championchompers.com was a good idea. No problem, you can keep that site up as a ‘lead magnet’ and register a new website domain. Also, you will still get some value by linking ChampionChompers.com to your new dental practice website. The worst case scenario is you will have spent a couple hundred dollars and some time but now will have some great experience and know-how to make sure your real website works the way you want.
Congratulations You Are Ahead of Your Dental Student Peers
If you take our advice you will be well ahead of the game. Setting up a dental website today will save you the pain of not being found on the web organically for the first 3-12 months. Dig your well now before you are thirsty!
Want to learn more about dental SEO? Check out… Dental SEO Tips – Free Instant eBook
Want to rank your dental website instantly? ConversionSmiles can help with Dental PPC Management.