Dental AdWords Set Up Basics
At ConversionSmiles, we firmly believe dentists don’t necessarily need our dental ppc services. (Yup, we would be out of business if dentists had more time, energy and interest in dental PPC strategies) Dental practices don’t need the help of other dental AdWords management companies either. Technically, dentists can “do it themselves” if they commit to learning the ins and outs AdWords, continuously manage their AdWords campaigns and stay up to date with the latest updates and changes to the AdWords interface.
With that said, we thought “what could we give a dentist to help them create a dental AdWords campaign themselves”? That little question caused us to create a dental AdWords set-up guide to help dentists ask the right questions and do the right stuff as they set up their dental AdWords campaigns. The goal of the guide is to help dentist avoid pitfalls, save money and find more dental patients with dentist Google ads.
Below, you will find the basic steps you need to set up AdWords for your dental practice. You can find the full details of each step here… EASY & PROFITABLE DENTIST ADWORDS SET UP FROM A-Z
Dental AdWords Set Up (Free Tutorial)
A) Figure out what you want your dental practice to be found for…
B) Decide if you want to grow your dental practice slowly, fast or steadily…
C) Create a simple list of what you want to be found for.
D) Figure out WHERE you want your dental practice to be found.
E) Figure out WHO you want to advertise your dental practice to…
G) Set Up Billing For AdWords Account
H) Create your first AdWords campaign – “Primary Campaign”
I) Set Up Location Targeting
J) Create Your First Ad Group in “Primary Group”
K) Add keywords that you want to trigger particular ads.
L) Create Multiple Ads with multiple headlines
M) Create Negative keywords At The Campaign Level
N) Create Ad Extensions
O) Add Some Modified Broad Match Keywords
P) Set Up Conversions
Q) Set Up Phone Tracking
R) Set Up Dentist Call Only Google Ads
S) Create Dentist Landing Pages That Convert
T) Monitor Your Campaigns & Ad Groups
U) Check Your Search Terms Reports
V) Get The AdWords App
W) Make Sure Your Dental Staff Helps Convert Leads
X) Get Dental Practice Positive Reviews To Improve Conversions
Y) Use Email Marketing & Mailing To Get More Conversion Over Time
Z) Schedule Dentist Ads During Business Hours
You can see the full post with details here EASY & PROFITABLE DENTIST ADWORDS SET UP FROM A-Z.
ConversionSmiles is a Dentist PPC management company.