We Eat AdWords! 

At ConversionSmiles, we live, breathe, and eat everything AdWords.  For that reason, we consume a lot of content related to AdWords Management.

Nice guys / Bad AdWords Practice

One of the things we do is listen to a podcast that exclusively talks about PPC management strategies.  Sounds fascinating right? Professional AdWords managers talking for an hour about AdWords Management strategies.   OK, it is not for everyone, but we usually learn a couple of tidbits or it at least causes us to think differently about how we manage our own dental AdWords campaigns.  The guys we listen to seem to be pretty smart, honest and well-intentioned.   These guys are not charlatans they are decent human beings.    However, we completely disagree with their philosophy of how they run their AdWords Management companies.

Keep AdWords Stupid Simple Philosophy

These guys are constantly talking about how the top goal when setting up an AdWords campaign is to keep the AdWords management as simple as possible.   We agree that making an AdWords account crazy complicated is a bad idea because it will be too difficult to manage.  An AdWords account that is too difficult to manage is a bad AdWords account regular maintenance and optimization won’t happen like it should.   However,  these guys seem to make most decisions based on how easy it will be them to manage the AdWords account rather than what is best for the customer.

Why Do AdWords Management Companies Take Shortcuts? 

It is easy to understand why most PPC companies take shorts cuts and make AdWords accounts as basic as possible.   If they can reduce the number of AdWords campaigns, AdWords groups, and AdWords keywords they can reduce the number of areas they need to maintain for the customer on a monthly basis.   This way the PPC company can maximize the number of customers they have and increase their profits.

Why Keeping  AdWords Management Too Simple Is A Bad Idea 

Keeping AdWords management simple sounds pretty smart on the face of it.  But, in some ways, AdWords is necessarily complicated.  There’s a temptation, for instance, to only have one AdWords campaign set up for a dentist client.  But, that’s a bad idea if you want to manage budgets and scheduling independently.   Want to run certain (cheaper) ads that only run on nights and weekends?  You need a separate AdWords campaign to do that.  You can learn more about Google AdWords scheduling here… About ad scheduling   Want to turn off the budget for Teeth Whitening at 3pm but keep your super profitable dental implants campaign budget going all day?  You need a separate Adwords campaign to do that.  Learn more here…  Set a budget for your campaign 

Smart Dentist AdWords Management

At ConversionSmiles, we believe there a million complicated things we need to do for our dental AdWords Management customers.  However, because we focus on dentists, we know the smart things to do and we have repeatable processes to help each and every customer in a scalable way that helps us grow our business profitably while we help dentist practices do the same.

If this article interested you, you might also be interested in our blog post… You 5 Reasons You Should Fire Your Dentist AdWords Manager