Set your calendar back to 1985 for a moment. Back then, if your dental practice was looking to find new patients, the number one way to do so was to advertise in The Yellow Pages.
Pay To Play Dentist Ads In Yellow Pages
Of course, there was only one way to be included in The Yellow Pages and that was to pay the local phone company big bucks. An ad could range from a couple hundred of dollars (in a tiny market) to tens of thousands of dollars in a big market. It was a simple equation. The more space and the fancier the ad you wanted, the more money you would need to pay.
The good news was if you had the money you could get the yellow page ad space. Who had the money? Typically the bigger more successful dental practices had the budget to advertise in a more significant way in The Yellow Pages. This meant the smaller dental practices (unless they were big risk takers) would stay small and the big dental practices would continue to have the biggest megaphone and continue to get bigger.
Who Used The Yellow Pages To Find A Dentist?
If you didn’t already have a family dentist or a referral from a friend, The Yellow Pages was probably the first place you would look for a dentist. There was no Yelp! There was no Facebook. There was no Google organic search to help you find a dentist. So, that meant almost everyone used The Yellow Pages when looking for a new dental practice.
Why Dentist PPC Is Better Than The Yellow Pages
With Dentist PPC campaigns, a small dental practice can run a dentist AdWords campaign and beat the pants off the big dental practice that has more money and a bigger name. With Dentist PPC campaigns, the “little guy” is rewarded if they play by the AdWords rules and create relevant ads that truly help Google searchers looking for new dental practices.
More Relevant Dentist Ads Mean Lower Dentist PPC Costs
With Dentist PPC campaigns, it is not all about money. It’s not about how big or fancy the dentist ad is. Small dental practices can create better, more relevant ads that perform better than the big dental practices. For every search, there is a new AdWords auction so there is always a new opportunity to improve relevance, increase bids and optimize your dentist AdWords campaign.
Dentist PPC Campaigns Allow You To Target Prospective Dental Patients
If you want to only find patients looking for “dental implants” or only looking for “dental emergencies” or only looking for “teeth whitening” you can do that. With dentist PPC campaigns, you can also create ads that are highly relevant to the particular type of search. This is something a dental practice never could have done with an old Yellow Pages ad.
Yup, Dentist PPC Is The New The Yellow Pages
Dentist PPC is the new Yellow Pages much better because now dental patients can find your dentist practice anywhere they are thanks to their mobile phone. Why Mobile Matters For Dentists.
Dentist PPC Campaigns Are More Work But Worth The Effort
Dentists can become frustrated with complexities of dentist ppc campaigns. They can even become frustrated with ‘managing’ their dentist AdWords managers. The process certainly can be more challenging than the old days of having one lunch meeting a year with the Yellow Pages salesperson. However, the dentists who have cracked the code with dentist PPC campaigns are laughing all the way to the bank. Those dentists see consistent budgets and a constant flow of high-quality dental patient leads month after month. If you are having trouble with your dentist PPC management company, you might want to check out 5 Reasons You Should Fire Your Dentist AdWords Manager
ConversionSmiles is a Dentist PPC Management Company. Learn more about dentist PPC stuff at Dentist AdWords Blog.