Most AdWords management companies have good intentions and are able to help dental practices grow their businesses. However, there some AdWords management companies that are inept, incompetent or downright fraudulent.
Reason #1 You Should Fire Your Dentist AdWords Management Company – NEW LEADS
Your AdWords budget is increasing but you are not seeing new patients regularly. If you are paying for Google ad clicks and paying for professional AdWords management, it should be very obvious that you are getting new customers. Tell your AdWords manager you don’t want to hear about impressions, clicks or other industry mumbo jumbo. Tell them you only care about getting new dental patients. If you are not scared to death that your AdWords account could be accidentally paused you don’t have the right AdWords manager company.
Reason #2 You Should Fire Your Dentist AdWords Management Company – AUTOMATIC REPORTS
You are not seeing regular AdWords reports showing new patient form fills, phone calls etc. Reporting should be easy and automatic for your AdWords Manager. Your PPC manager should be bragging about how many new leads they are regularly finding for your business. AdWords reports should focus on what is working and opportunities for improvement.
Reason #3 You Should Fire Your Dentist AdWords Management Company – SEARCH TERM REPORTS
You are not seeing what keywords are being searched for when your Google ads are being clicked. Only the best dentist AdWords agencies will show you the Search Terms Report that is provided by the AdWords system. The reason most AdWords managers won’t show you the search term report is because you would FREAK OUT!
Don’t be led astray by the keyword report. The keyword report will only show you keywords that were bid on as opposed to the actual keywords that were searched for and paid for. For instance, you might see that you paid $7.30 for the search term “dentist annual salary” in the search terms report. That is money that could have been used for a valuable search term like “dentist near Toledo” but was completely wasted.
If your dentist AdWords manager refuses to show your search terms report you should fire them immediately. You are likely paying for ‘garbage clicks’ that will never turn into new dental patients. You can learn more about the AdWords Search Term Report directly from Google here.
Reason #4 You Should Fire Your Dentist AdWords Management Company – MOBILE OPTIMIZATION
Your dentist ads are not being optimized for mobile. Adobe said 61.1 percent of shoppers’ visits to retailers’ websites stemmed from mobile devices on Black Friday 2017. If you think your new patients are dragging out their old PC or laptop to find a new dentist, you are out of your mind. Your best prospects are casually searching from their phones or tablets when they get a free moment. Your dentist PPC manager should be segmenting traffic and optimizing for mobile. They should be helping your dental practice use AdWords call extensions so new patients can ‘click to call’ directly from a Google ad. Learn more about AdWords Call Extensions From Google.
Reason #5 You Should Fire Your Dentist AdWords Management Company – NEGATIVE KEYWORDS
Negative keywords are not regularly added to your AdWords account. Your dental practice can avoid paying for ‘garbage keywords’ by regularly adding negative keywords. In order to get the farthest reach with AdWords, some unwanted keywords are unavoidable. However, adding negative keywords will ensure certain keywords never trigger search queries. For instance, you would not want to pay for terms like “dentist college”, “dental hygienist”, or “dentist equipment”. It is the job of your dentist PPC manager to continuously collect and add negative keywords to your account. If you are paying for ‘garbage keywords’ but negative keywords are not being added to your AdWords account it is time to consider firing your AdWords manager. Here’s some information about negative keywords for dentists.
ConversionSmiles is an AdWords PPC Company.