Your Dental Staff Means Well
Your dental team supports you in so many ways to help your dental practice grow. They are the friendly face to help your dental patients have a great experience and they keep things going when you can’t. But unlike you, they are not running the business so they might not have a clue about your revenues, expenses, and plans for growth.
Your Dentist AdWords Campaign Will Rise or Fall Because of Your Dental Staff
Spend enough money and Google AdWords can show your Google ads to lots of new prospective dental patients. Create relevant Google AdWords dentist ads and you can get lots of valuable clicks from valuable new dentist patients. Create great dentist landing pages and you can get lots of new dental patients requesting more information. All of this requires lots of energy and money. Unfortunately, you can make your Dentist AdWords campaign work perfectly but you will waste a lot of money and lose new patients if your dental staff doesn’t respect the cost of a new dentist lead or a new dental patient.
Talk To Your Staff About Your Dentist AdWords Campaigns
People are genuinely curious about things they don’t understand. Your dental staff doesn’t care about every detail of your dentist AdWords campaigns but a 15-minute quick explanation would probably be appreciated. Tell your dental staff about some of the dentist Google ads you run and why. Tell them which dental procedures are most profitable and how your dental practice is trying to use your Google AdWords to attract those patients. Tell your dental team Google AdWords can be crazy expensive. Tell them how much money you waste on dentist ads that get clicks but no form fills. Tell them how much money you spend on AdWords overall. Tell your team it is crazy competitive to be a dentist these days and if your dental practice is not growing bad things could happen. Tell them you need their help.
Tell Your Dental Staff How They Can Help With Your Dentist AdWords Account
Your team doesn’t need to log into AdWords. They don’t need to suggest dentist related keywords. They just need to respect every dentist lead that comes through your dentist AdWords campaigns. Those leads need to be contacted ASAP. A lead that is not contacted immediately might very well be in the process of booking an appointment with your competitor dentist across town.
Your team needs to treat every lead as though you just paid $500 for the privilege of talking to the prospective dental patient. Even well-intentioned team members can forget that the dental patient has lots of choices. They should answer questions as if it is the first time they have ever been asked. They should always communicate warmth and have a welcoming approach to give the prospective dental patient a good feeling about your dental practice.
Schedule 15 Minutes To Talk About Your Dentist AdWords Campaign
You can keep it informal. You can show some screens. Do whatever you want as long as your dental team walks away understanding 1) New dental patient leads are very expensive 2) They can help make sure new leads are converted into new patients 3) Growing your dental practice is important to you and important to them 4) Their focus and attention the dentist AdWords leads is important to you!
ConversionSmiles is a Google PPC management company.