What works for “Root Canal” Google Ads in Seattle?
The top ad for the search “Root Canal” in Seattle, WA at the time of our search was for West Valley Dental.
There’s a lot to love about this Google ad. First, West Valley Dental makes it really clear to Google and the prospective dental patient that they are serious about Root Canals. We count 4 references to the keyword “root canal” in the Google ad. Next, we like that there is a compelling offer in the Google ad to attract more clicks. “$100 off” is a compelling reason to click an ad to learn more. The area code indicates that this is likely a Seattle area dentist but we’d prefer if it were more explicitly stated that this a dentist near Seattle or in Tukwila, WA. Root Canals are expensive so we like that the dentist is emphasizing 0% financing is available. “Same Day Treatment” also is great because the patient isn’t looking a root canal next month they need it ASAP.
Next, we like this ad from
Urban Smiles Family Dentistry does a great job of getting the keyword Root Canal prominently in the headline but also saying something that is meaningful to the dental patient in need by saying “Tooth Ache Emergency Treatment”. The next line talks about “pain relief on the same day” and that most insurance is accepted. If you put yourself in the place of the prospective dental patient this is precisely what they want to be seeing. We also love that Urban Smiles Family Dentistry is using a sitelink to give the patient the ability to “request an appointment”. The blue sitelink makes it look like the patient can request an appointment right away. This dental practice is doing a great job with the Google ad creation process, hopefully, they are doing as well with keyword selection, ad scheduling, AdWords budgets etc!
Next, we have Greenlake Dental’s root canal ad.
First, we like that this dental practice has a price in the ad. In theory, the dental patient is willing to pay $599 for a root canal and won’t be scared away by the price when they go to make an appointment. We also like that they pitch themselves as the “Top Root Canal Dentist.” Dentists typically don’t want to be too boastful but if being modest causes you to be on page 2 or 3 your dental practice will not grow as fast as you like. We also like the domain. The domain instantly tells the Google searcher that this Dentist is in Seattle, WA. The one thing we don’t like is this ad seems like it could be for a generic dental marketing company rather than a real live dentist. The ad never mentions the name of the dentist or dental practice and we think this a mistake. Stating the name of the dentist or dental practice helps build credibility and personalize the ad experience.
At ConversionSmiles, we NEVER click on Dentist’s Google ads! We want to save dentists money not waste it on unnecessary clicks. We also provide friendly SEO links to dental practices to help new patients find your dental practice with organic search. (not a bad thing to have a link from a website that mostly talks about dentist stuff!)