Dental Implants in Denver, Colorado
“Dental Implants” is a highly profitable keyword phrase and therefore highly competitive. Dentists who are bidding on and getting seen with the keyword phrase “Dental Implants” are more likely to know what they are doing with Google AdWords. First off, they are using a very targeted keyword that is likely to get conversions and new dental patients. That’s smart!
Let’s take a look at how Dentists are using Google ads in Denver, CO to attract new patients.
First up, we have www.buttermandental.com. Congrats to Butterman Dental for their first place Google ad ranking. Couple things we like. The exact term “dental implants” is being used right in the main headline. This tells Google and the prospective dental patient this keyword is really important to you. We also like that the dentist is emphasizing how quickly they can help – “Same Day Dental Implants” and “Get Your Implants Today”.
Makes sense that when some is ready to get dental implants they want to get the procedure done asap. If the number one Google ad is emphasizing speed you might want to also. Only complaint with the Google Ad is they are not taking advantage of ad extensions. The should be owning even more of the front page by using ad extensions for free.
You can see the next Google ad for ClearChoice dental implants does take advantage of ad extensions and show Common Questions and Address and Hours info. In fact, this ad is filled with factual info. It probably could use more of an emotional trigger but is a good ad.
We really like the third Google ad from http://drcouchman.com/ AKA as Appearance Center. Not only do they use the term Dental Implants right in the headline they go one step forward and say “Expert Dental Implants”. Too often dentists are too modest when it comes to marketing. But ask yourself this question, would you prefer to go to a dentist that that can dental implants or one that is an expert?
We also like they use the word Denver multiple times. The searcher doesn’t want to waste their time on a dentist website that is actually out of their area. The biggest problem with this ad is they are trying to squeeze in the Appearance Center brand name. Could that real estate be better used with an emotional trigger? We think so. Dentists don’t worry so much about your brand in the Google ad – just try to get a click and then the conversion.
Finally, we have Christiansen Dental www.christiansendental.net. We like that get right to an emotional trigger with the line “transform your smile” and build credibility with the 25+ years of dental experience and talking state of the are cosmetic dentistry. But wait? Do they do dental implants?
That term is not important enough to be in the headline. Not in the Url. Not even in the first or second line of copy. Can we really blame Google for not prioritizing this as the #1 or #2 ad? Can we blame someone quickly search for dental implants for not clicking on this ad? The worse part is because of this small error they are likely paying more than the #1 Google ad in AdWords!
Interested in learning more about dentist Google ads? Check out our post Dentist Google Ads Tricks That Work!
ConversionSmiles is a dentist PPC company.